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India's Media Agencies Race for Trusted Data in the AI Era?blur=25

Rohiet Ghildyaal, AVP of Business Development for APAC at Eyeota, a Dun & Bradstreet company, writes agencies need to prove their data can be trusted at speed, across channels, and complex ecosystems

NATIVE CONTENT Jul 14, 2026 10:03 AM

Week in Ads?blur=25

From disappearing faces to a boardroom run by pink wigs, this week's ads bet big on the absurd

Aryendra Khan Jul 11, 2026 8:06 AM

auto marketing?blur=25

The shift to E20 is pushing automakers beyond product marketing towards education-led communication, as consumer trust becomes as critical as vehicle compliance

Kanchan Srivastava Jul 10, 2026 8:37 AM

Jyoti Samajpati Promoted to EVP and Head of Marketing at Kotak Mahindra Bank?blur=25

Jyoti Samajpati joined Kotak Mahindra Bank after being with Unilever for nearly 18 years

e4m Staff Jul 7, 2026 12:34 PM

Happiest Health?blur=25

Ravi Joshi has been appointed as the President & CEO of Digital Healthcare

e4m Staff Jul 6, 2026 4:08 PM

Bhavika Kotak Takes Charge as Head of Marketing at 360 ONE?blur=25

Bhavika Kotak has been with the wealth management firm for five years

e4m Desk Jul 3, 2026 10:25 AM

Kotak Mahindra Bank | Deutsche Bank?blur=25

Approximately 1,000 Deutsche Bank employees in India are expected to join Kotak as part of this transaction

e4m Staff Jul 1, 2026 3:08 PM

Kotak Mahindra Bank's Ashok Vaswani to Depart as MD & CEO?blur=25

Vaswani was previously associated with Barclays, JP Morgan Chase and Citigroup

e4m Desk Jun 27, 2026 4:49 PM

Total Media Ventures?blur=25

The launch brings global award-winning computer vision, NLP & live-streaming innovation to one of the world’s fastest-growing digital economies

e4m Staff Jun 24, 2026 11:23 AM

e4m Connected TV Conference 2026?blur=25

At the e4m CTV Conference 2026, Kedar Ravangave, Head of Marketing at Kotak Mahindra Bank, noted that although algorithms influence what audiences watch, content continues to drive engagement

e4m Staff Jun 12, 2026 9:12 AM

Kedar Ravangave, Ironman, Kotak Mahindra Bank?blur=25

Kedar Ravangave, Head of Marketing – Consumer and Commercial Banking at Kotak Mahindra Bank, has now completed Ironman races across four continents

e4m Staff Jun 11, 2026 7:20 PM

Jayshri Goswami Joins Candour Communications as Chief Growth Officer?blur=25

Candour Communications strengthens its leadership with Jayshri Goswami as Chief Growth Officer, bringing 17 years of expertise in corporate communications and growth strategies

e4m Staff Jun 9, 2026 3:41 PM

Amit Palta Appointed Deputy Managing Director at Kotak Life?blur=25

Prior to this, Amit Palta was Chief Product & Distribution Officer at ICICI Prudential Life Insurance

e4m Staff Jun 4, 2026 12:26 PM

Kedar Ravangave?blur=25

Kedar Ravangave, Head of Marketing, Kotak Mahindra Bank, will share insights on the topic 'The Algorithm Owns the Screen: How AI is Rewriting the Rules of Television and Streaming'

e4m Desk Jun 1, 2026 4:10 PM

Empowering Women Entrepreneurs: Insights from Industry Leaders?blur=25

The 6th edition of e4m PR & Corp Comm Women Achievers Summit 2025 brought together women entrepreneurs and industry leaders who discussed how entrepreneurship is rapidly evolving in India

e4m Staff May 29, 2026 1:42 PM

The economic ripple effects and new realities of AI adoption?blur=25

At the e4m PR & Corp Comm Women Achievers Summit 2025, industry leaders discussed the human, ethical, and economic implications of AI adoption, and what lies ahead in an increasingly AI-driven world

e4m Staff May 29, 2026 11:22 AM

Bhavna Chawla Promoted to Senior VP of Marketing at Kotak Mahindra Bank?blur=25

Before the promotion, she was serving as Vice President – Marketing at the bank

e4m Desk May 28, 2026 3:07 PM

From Representation to Real Power: What Leadership Needs Next?blur=25

At the PR & Corp Comm Women Achievers Summit 2025, industry leaders discussed leadership representation, existing gaps and challenges, while exploring what the future of leadership will look like

e4m Staff May 28, 2026 1:04 PM

The Rise of Dark Ads: How Covert Campaigns Are Changing Marketing?blur=25

Guest Column: M. Gautham Machaiah writes on how the Asian Paints controversy exposes the mechanics of anonymous digital smear campaigns designed to sabotage corporate rivals

M. Gautham Machaiah May 28, 2026 12:57 PM

fireside chat on The Power of Narrative and Communications Capital?blur=25

At the PR & Corp Comm Women Achievers Summit 2025, industry leaders discussed trust, credibility and the growing role of communication capital in shaping resilient brands

e4m Staff May 27, 2026 2:51 PM

Special address by Dr Kiran Khanna?blur=25

Dr Kiran Khanna on the complexity of women’s leadership journeys, the persistent gender disparities, and the importance of collective support for emerging women leaders

e4m Staff May 27, 2026 12:58 PM

Special address by Sangeeta Kaushik?blur=25

Sangeeta Kaushik delivered a special address on leadership gaps, career pauses and how women can rise from mid career to leadership at e4m Women Achievers Summit 2025

e4m Staff May 27, 2026 12:37 PM

Keynote address by Naina Lal Kidwai?blur=25

At the 6the edition of e4m PR & Corp Comm Women Achievers Summit, Naina Lal Kidwai delivered a powerful address on leadership, communication, AI-led disruption, and the evolving role of women leaders

e4m Staff May 27, 2026 12:18 PM

e4m Women Achievers Lifetime achievement award winners?blur=25

The awards ceremony celebrated the achievements of women leaders and veterans who continue to redefine the communications and PR landscape through purpose-driven leadership and industry impact

e4m Staff May 22, 2026 1:57 PM

women achievers awards 2025?blur=25

Archana Jain won the Lifetime Achievement in PR category and Ritu Jhingon won ‘Lifetime Achievement in Corp Comm

e4m Staff May 22, 2026 1:28 PM

Ampera?blur=25

With the launch, Mahapatra joins a growing list of senior communications leaders moving into entrepreneurial ventures

e4m Staff May 19, 2026 6:43 PM

Dr Suresh Gaur?blur=25

Dr. Suresh Gaur explains why Mahatma Gandhi was a master strategic communicator and how he created a unique blueprint for shaping public opinion and fostering national unity.

Dr. Suresh Gaur May 19, 2026 2:15 PM

Bain capital?blur=25

Bain Capital partners, employees, and related entities committed the balance of capital and collectively are the single largest investor in the fund

e4m Staff May 18, 2026 9:48 AM

Paroma Roy Chowdhury?blur=25

Prior to joining APCO, Chowdhury served as Advisor Outreach at Ashoka University

e4m Staff May 14, 2026 6:12 PM

Saumitra R Chand?blur=25

Saumitra R Chand, Career Expert and Head of Communications at Indeed India & Singapore explains why communication capital matters, what’s evolving in the space, and what brands must prioritise today

Saumitra Chand May 14, 2026 12:56 PM

Arpit Garg?blur=25

Garg had joined Weber Shandwick in January 2026 from Adfactors PR, where he spent over six years and was part of the firm’s senior leadership team

e4m Staff May 14, 2026 11:23 AM

Kommune?blur=25

Kommune will handle InMobi’s PR and communications activities in India, including media relations, corporate communications, and strategic brand storytelling

e4m Staff May 11, 2026 6:59 PM

Dr. Suresh Gaur?blur=25

Dr. Suresh Gaur, PR Guru decodes the many hats of PR and the art, strategy, and influence behind each one

Dr. Suresh Gaur May 11, 2026 1:19 PM

Dainik Bhaskar, Q4?blur=25

The company’s consolidated total revenue has increased 4% YoY to Rs nearly 590 crore

e4m Staff May 11, 2026 1:09 PM

Nishank Soni, Wipro?blur=25

Nishant Soni, Assistant Manager - Corporate Communication talks about the evolving role of narrative and communication capital during challenging times

Nishank May 6, 2026 7:15 PM

Himani Rautela?blur=25

Himani Rautela, Global- Communication lead, Redington highlights how the role of communications has evolved from media relations to a core business function, with trust and strategy at the centre

Himani Rautela May 6, 2026 1:23 PM

Geetika Bangia?blur=25

Her professional journey includes leadership roles at Philips, GE Capital, and Canon India, and others

e4m Staff May 5, 2026 1:33 PM

women achievers awards?blur=25

The jury meet of the 6th edition of PR & Corp Comm Women Achievers Awards will honor women leaders who have been shaping the industry through their incredible work

e4m Staff May 5, 2026 1:03 PM

Gayatri Rath?blur=25

She has worked with leading global technology and industrial companies, including Oracle, Microsoft, Pine Labs, and others

e4m Staff May 4, 2026 6:27 PM

Sylvia Dutta?blur=25

Sylvia Dutta, Lead Corporate Communications & PR, Wow! Momo Foods, reflects on how narrative and communications capital quietly shape trust, credibility, and long-term value.

Sylvia Dutta Apr 29, 2026 11:41 AM

Pooja Mishra?blur=25

Pooja Mishra, Founder & Director, Outlook PR, talks on building communications capital and earning the market’s trust through consistent narrative

Pooja Mishra Apr 28, 2026 12:45 PM

Deeptie Sethhi?blur=25

Deeptie Sethi, Chief Executive Officer, PRCAI, shares her views on why and how narrative is becoming the core of communications capital and a key driver of business impact

Deeptie Sethi Apr 28, 2026 12:39 PM

Pranalika Mahanta?blur=25

Pranalika Mahanta, Head of Marketing & Comms at AnitaB.org India, shares how narrative and communications capital are emerging as the strongest drivers of trust, leadership, and business value

Pranalika Mahanta Apr 28, 2026 10:58 AM

Mitali Sarkar, bp?blur=25

Mitali Sarkar, Head of Communications, bp, explains why communications capital is one of the most undervalued assets in business and when it matters most

Mitali Sarkar Apr 27, 2026 5:54 PM

Poonam Nikam?blur=25

Poonam Nikam, Head of Communications – India & SEA, Snap Inc., explains why narrative capital is the true currency of modern communication

Poonam Nikam Apr 27, 2026 5:41 PM

JioStar FY26?blur=25

While JioStar reported strong subscription growth across digital and TV, along with record digital advertising revenues driven by CTV, the gains were offset by continued softness in linear TV advtg

Aditi Gupta Apr 27, 2026 9:19 AM

The Good Edge | McDonald?blur=25

The Good Edge will lead corporate communications, media relations, public affairs, corporate reputation management, and crisis management for Westlife Foodworld

e4m Staff Apr 16, 2026 5:43 PM

Baldev Raj?blur=25

Baldev Raj operates at the intersection of high-stakes reputation management and strategic business growth

e4m Staff Apr 15, 2026 12:38 PM