The agency will partner with the channel for wide-ranging communication support

exchange4media Staff Sep 15, 2021 10:13 AM


The agency pulled off the feat in the last couple of months despite Covid challenges

exchange4media Staff Sep 8, 2021 10:16 AM


The company reported a net profit of Rs 51 crore, which is 152% increase compared to Rs 20.16 crore in the previous fiscal

exchange4media Staff Sep 6, 2021 8:23 AM

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Finn, along with partner Bill Ruder, cemented the role of Communications in the C-suite and elevated Ruder Finn’s reputation globally

exchange4media Staff Aug 31, 2021 11:08 AM

Udit Pathak?blur=25

As Media Mantra turns 9 today, Founder-Director Pathak shares that the firm is in the process to devise a media management tech platform in an attempt to pioneer digital adoption in the industry

Nafisa Shaheen Aug 26, 2021 5:15 PM

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The company's advertising revenue stood at Rs. 1713 million, up by 60.09%, as against Rs. 1070 million in Q1 FY2021

exchange4media Staff Aug 13, 2021 3:36 PM


Guest Column: Nickil Baswan, Vice President and Group Head, Corporate Affairs & Policy at Cipla, writes why brands who don't adjust engagement strategy in the pandemic risk losing their network

Nickil Baswan Aug 11, 2021 2:41 PM

Savvy Dilip?blur=25

A seasoned professional, Savvy brings in-depth expertise across Marketing, Media, Product, Technology and Entrepreneurship.

exchange4media Staff Jul 27, 2021 7:32 PM


According to BARC ratings, Infotainment channels reach twice the number of audiences, with lesser number of channels, than English Movies & GEC channels put together

exchange4media Staff Jul 26, 2021 3:01 PM


The ‘Girl Power is Gold Power’ campaign has been conceptualized by Enormous

exchange4media Staff Jul 11, 2021 8:00 PM

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Yadav, the founding partner of First Partners, notes that expertise and value are germane to competitiveness irrespective of location in the post-Covid world

Nafisa Shaheen Jul 8, 2021 8:41 AM

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The Lifetime Achievement Award was conferred on Prema Sagar, Chairperson, Genesis BCW India Group and Shravani Dang, Independent Director of company boards

exchange4media Staff Jul 2, 2021 8:44 PM


Thought leaders explain why the industry's first steps towards inclusion, however unsteady and awkward, are nevertheless in the right direction

Nafisa Shaheen Jun 30, 2021 1:17 PM


On Day 2 of the e4m eTechmach, panellists spoke at large about growing importance of digital marketing and change in strategies implemented post Covid

exchange4media Staff Jun 28, 2021 8:48 AM

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Guest Column: Sonia Notani, CMO, IndiaFirst Life Insurance Company, shares that Integrating 3 Vs – Voice, Video, and Vernacular - in the digital space helps enable a well-rounded strategy

Sonia Notani Jun 4, 2021 8:40 AM


While real-life Eid celebrations were muted this pandemic, here's how brands like Facebook and Nivea tried to keep the spirit of the festival alive for their followers on social media

exchange4media Staff May 15, 2021 8:00 AM

Peshotan Dastoor?blur=25

Dastoor will be responsible for developing the company's sales strategy, providing leadership to the sales team and exploring new opportunities for distribution and growth

exchange4media Staff May 6, 2021 4:29 PM


In her new role, Biswal will focus on strengthening media relations, nurturing editorial partnerships, and applying an integrated communications approach for partner brands

exchange4media Staff May 6, 2021 1:59 PM