ota
The report identifies household-level identity as one of the key building blocks for the next phase of CTV planning
e4m Staff Aug 19, 2026 6:05 PM
FAST viewers also spend more time on CTV overall, averaging 3.4 hours a day compared with 2.9 hours across the entire CTV audience
e4m Staff Aug 19, 2026 5:33 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares why many believe PR can erase a crisis, but it cannot
Ganapathy Viswanathan Aug 18, 2026 8:00 AM
Tiger Global sold its stake as part of a funding round that valued TVF at around $22 million, significantly below the company’s $82 million valuation in 2019
e4m Staff Aug 13, 2026 3:10 PM
She brings over a decade of experience across digital marketing, corporate storytelling, brand strategy and media relations
e4m Staff Aug 11, 2026 4:48 PM
Catch Salt & Spices' 3-season partnership with India's #1 non-fiction show shows how contextual brand integrations can translate into stronger recall, deeper engagement & measurable business outcomes
NATIVE CONTENT Aug 10, 2026 3:31 PM
Prior to the promotion, he served as Senior Vice President, D2C & Online Revenue
Industry leaders share their perspectives on what has changed in the communications industry that makes a 25-year corporate career less attractive than building a firm
Ritika Upmanyu Aug 4, 2026 6:16 PM
At Kotak Mahindra Bank, Samajpati serves as Executive Vice President and Head of Marketing & Propositions for the Consumer Bank business
Prior to this, Rahul Nag was with Pocket FM as Director - Brands, Communications and Partnerships
e4m Desk Jul 31, 2026 11:44 AM
Ravangave joined Kotak Mahindra Bank in July 2024 after spending close to a decade at Amazon India
e4m Staff Jul 27, 2026 1:40 PM
After leading Kotak’s brand relaunch and several customer- and AI-focused initiatives, Ravangave says the future of marketing will be shaped by better organisations—not merely better campaigns
e4m Staff Jul 27, 2026 11:46 AM
Kedar Ravangave has a track record of building brands that are both relevant and future-ready
e4m Staff Jul 24, 2026 9:39 AM
Prior to this, Robin Anand was with Geely Auto Iraq as Head of Marketing for over 4 years
e4m Desk Jul 21, 2026 11:07 AM
Rohiet Ghildyaal, AVP of Business Development for APAC at Eyeota, a Dun & Bradstreet company, writes agencies need to prove their data can be trusted at speed, across channels, and complex ecosystems
NATIVE CONTENT Jul 14, 2026 10:03 AM
From disappearing faces to a boardroom run by pink wigs, this week's ads bet big on the absurd
Aryendra Khan Jul 11, 2026 8:06 AM
The shift to E20 is pushing automakers beyond product marketing towards education-led communication, as consumer trust becomes as critical as vehicle compliance
Kanchan Srivastava Jul 10, 2026 8:37 AM
Jyoti Samajpati joined Kotak Mahindra Bank after being with Unilever for nearly 18 years
e4m Staff Jul 7, 2026 12:34 PM
Ravi Joshi has been appointed as the President & CEO of Digital Healthcare
Approximately 1,000 Deutsche Bank employees in India are expected to join Kotak as part of this transaction
Vaswani was previously associated with Barclays, JP Morgan Chase and Citigroup
The launch brings global award-winning computer vision, NLP & live-streaming innovation to one of the world’s fastest-growing digital economies
e4m Staff Jun 24, 2026 11:23 AM
At the e4m CTV Conference 2026, Kedar Ravangave, Head of Marketing at Kotak Mahindra Bank, noted that although algorithms influence what audiences watch, content continues to drive engagement
e4m Staff Jun 12, 2026 9:12 AM
Kedar Ravangave, Head of Marketing – Consumer and Commercial Banking at Kotak Mahindra Bank, has now completed Ironman races across four continents
e4m Staff Jun 11, 2026 7:20 PM
Candour Communications strengthens its leadership with Jayshri Goswami as Chief Growth Officer, bringing 17 years of expertise in corporate communications and growth strategies
Prior to this, Amit Palta was Chief Product & Distribution Officer at ICICI Prudential Life Insurance
e4m Staff Jun 4, 2026 12:26 PM
Kedar Ravangave, Head of Marketing, Kotak Mahindra Bank, will share insights on the topic 'The Algorithm Owns the Screen: How AI is Rewriting the Rules of Television and Streaming'
The 6th edition of e4m PR & Corp Comm Women Achievers Summit 2025 brought together women entrepreneurs and industry leaders who discussed how entrepreneurship is rapidly evolving in India
e4m Staff May 29, 2026 1:42 PM
At the e4m PR & Corp Comm Women Achievers Summit 2025, industry leaders discussed the human, ethical, and economic implications of AI adoption, and what lies ahead in an increasingly AI-driven world
e4m Staff May 29, 2026 11:22 AM
Before the promotion, she was serving as Vice President – Marketing at the bank
At the PR & Corp Comm Women Achievers Summit 2025, industry leaders discussed leadership representation, existing gaps and challenges, while exploring what the future of leadership will look like
e4m Staff May 28, 2026 1:04 PM
Guest Column: M. Gautham Machaiah writes on how the Asian Paints controversy exposes the mechanics of anonymous digital smear campaigns designed to sabotage corporate rivals
M. Gautham Machaiah May 28, 2026 12:57 PM
At the PR & Corp Comm Women Achievers Summit 2025, industry leaders discussed trust, credibility and the growing role of communication capital in shaping resilient brands
e4m Staff May 27, 2026 2:51 PM
Dr Kiran Khanna on the complexity of women’s leadership journeys, the persistent gender disparities, and the importance of collective support for emerging women leaders
e4m Staff May 27, 2026 12:58 PM
Sangeeta Kaushik delivered a special address on leadership gaps, career pauses and how women can rise from mid career to leadership at e4m Women Achievers Summit 2025
e4m Staff May 27, 2026 12:37 PM
At the 6the edition of e4m PR & Corp Comm Women Achievers Summit, Naina Lal Kidwai delivered a powerful address on leadership, communication, AI-led disruption, and the evolving role of women leaders
e4m Staff May 27, 2026 12:18 PM
The awards ceremony celebrated the achievements of women leaders and veterans who continue to redefine the communications and PR landscape through purpose-driven leadership and industry impact
e4m Staff May 22, 2026 1:57 PM
Archana Jain won the Lifetime Achievement in PR category and Ritu Jhingon won ‘Lifetime Achievement in Corp Comm
e4m Staff May 22, 2026 1:28 PM
With the launch, Mahapatra joins a growing list of senior communications leaders moving into entrepreneurial ventures
e4m Staff May 19, 2026 6:43 PM
Dr. Suresh Gaur explains why Mahatma Gandhi was a master strategic communicator and how he created a unique blueprint for shaping public opinion and fostering national unity.
Dr. Suresh Gaur May 19, 2026 2:15 PM
Bain Capital partners, employees, and related entities committed the balance of capital and collectively are the single largest investor in the fund
e4m Staff May 18, 2026 9:48 AM
Prior to joining APCO, Chowdhury served as Advisor Outreach at Ashoka University
e4m Staff May 14, 2026 6:12 PM
Saumitra R Chand, Career Expert and Head of Communications at Indeed India & Singapore explains why communication capital matters, what’s evolving in the space, and what brands must prioritise today
Saumitra Chand May 14, 2026 12:56 PM
Garg had joined Weber Shandwick in January 2026 from Adfactors PR, where he spent over six years and was part of the firm’s senior leadership team
e4m Staff May 14, 2026 11:23 AM
Kommune will handle InMobi’s PR and communications activities in India, including media relations, corporate communications, and strategic brand storytelling
e4m Staff May 11, 2026 6:59 PM
Dr. Suresh Gaur, PR Guru decodes the many hats of PR and the art, strategy, and influence behind each one
Dr. Suresh Gaur May 11, 2026 1:19 PM