The brand’s marketing promotion expenses have also shot up by 70% from Rs 54.70 crore in FY18 to Rs 94 crore in FY19

Misbaah Mansuri Dec 19, 2019 9:01 AM

Instagram as a marketing platform is a big draw for brands to expand their businesses

Shikha Paliwal Dec 13, 2019 8:48 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Dec 7, 2019 9:00 AM

OPPO will continue as the official Mobile Handset and Headset partner of ICC and all associated ICC events including the ICC U19 Cricket World Cup 2020 in South Africa

exchange4media Staff Dec 5, 2019 1:51 PM

Sumit Walia, VP, Product & Marketing, OPPO India, talks about the association with the Sunburn Festival, their Q3 numbers, growing market share and more

Tasmayee Laha Roy Dec 2, 2019 8:34 AM

Here's a look at brands that came up with innovative strategies and sparked conversations to gain maximum traction on Twitter during Diwali 2019

exchange4media Staff Nov 26, 2019 8:43 AM

Some of the recent wins include Godrej Interio, Oppo, Myntra, Shell, Times Internet, Zee 5, Kaya, Linc Pens & HDFC Mutual Funds

exchange4media Staff Oct 1, 2019 2:21 PM

As the 'Sanju' star celebrates his birthday on September 28th, we take a look at some of his most memorable ads

Shreshtha Verma Sep 28, 2019 10:00 AM

Brand experts explain whether the use of multiple celebrity ambassadors by brands such as OPPO is actually beneficial

Dolly Mahayan Sep 23, 2019 9:00 AM

Bajaj was associated with Economic Times for over eight years

exchange4media Staff Sep 17, 2019 1:00 PM

With OPPO’s omni-channel marketing strategy, the integrated campaign is live across TV, digital and social media platforms like Facebook, Twitter and YouTube  

exchange4media Staff Sep 16, 2019 4:27 PM

The campaign leverages the power of influencers and the 'Challenge Yourself' contest has been introduced on Instagram to crowdsource meaningful consumer engagement

exchange4media Staff Sep 3, 2019 2:54 PM

The campaign aims at encouraging consumers to use OPPO Reno2 features to create the most imaginative and unique content

exchange4media Staff Aug 30, 2019 6:47 PM

While Alen Wu has been elevated as Vice-President, Brian Shen is the new President of Global Sales

exchange4media Staff Aug 19, 2019 1:34 PM

Brands are using in-cinema advertising to gain the attention of the audience, which is usually not distracted by cell phones and social media in movie theatres

Anjali Thakur Aug 1, 2019 7:10 AM

OPPO will be seen on the team jersey only till the West Indies tour, according to media reports

exchange4media Staff Jul 25, 2019 1:06 PM

Experts say the actor’s young vibe and boy-next-door image instantly connect with millennials, making him the perfect choice for brand endorsements

Dolly Mahayan Jul 22, 2019 8:46 AM

Walia will be leading the India market and will be focusing on building and growing the OPPO brand in the highly competitive mobile handset space in India

exchange4media Staff Jul 16, 2019 3:26 PM

After first becoming Global Partner of ICC, Oppo has also established partnerships with Roland-Garros and Wimbledon

exchange4media Staff Jul 15, 2019 5:37 PM

Shah to capture the true beauty of India in 10 days over 10 cities with OPPO Reno 10x Zoom

exchange4media Staff Jul 8, 2019 1:37 PM