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From an 80-20 split to equal regional spend, the new blueprint for penetrating tier 2 And tier 3 India
NATIVE CONTENT Aug 25, 2026 5:03 PM
Willeke is currently Vice President-Marketing -Sparkling Flavours Europe at Coca-Cola
e4m Staff Aug 24, 2026 6:44 PM
Today, as she celebrates her birthday, we look at the journey of a marketing leader with nearly three decades of experience across brand building, category management and business leadership
e4m Staff Aug 24, 2026 9:52 AM
At Culture Intelligence Summit 2026, hosted by ShareChat and Moj, industry leaders discussed how brands could participate in cultural nuances of a moment, while staying true to what it stands for
e4m Staff Aug 20, 2026 8:07 AM
Siddharth Yadav has been appointed media co-convener of the Bharatiya Janata Party's (BJP) new national media team
e4m Staff Aug 18, 2026 7:24 PM
The Culture Intelligence Summit 2026 was hosted by ShareChat and Moj in Mumbai and Delhi
e4m Staff Aug 18, 2026 4:35 PM
Sudhir Mishra and Prerna Pandey write that nine transformative forces are propelling Brand India onto the global stage
Sudhir Mishra and Prerna Pandey Aug 15, 2026 2:35 PM
The Nimble Labs will manage Quora's local ad sales and commercial operations in India, with advertisers reporting uninterrupted campaign continuity two months into the transition
e4m Staff Aug 12, 2026 12:36 PM
As CEO, Lagan will lead SLMG Beverages by strengthening its market leadership, advancing digital capabilities, and fostering a culture of high performance
e4m Staff Aug 11, 2026 10:16 AM
IBC is seeking to appoint a marketing and PR services provider to develop and execute marketing and communications programme aimed at building awareness, driving fan engagement
e4m Staff Aug 7, 2026 10:32 AM
Shreepad Shende has built a professional journey defined by innovation, collaboration and an unwavering belief in the power of purposeful work
Pankaj Doval has nearly three decades of experience in journalism and was most recently National Editor at The Times of India
At e4m TechManch 2026, Coca Cola’s Sumeli Chatterjee and WPP’s Niraj Ruparel explored the future of marketing
e4m Staff Jul 28, 2026 12:34 PM
She will lead the company's internal communications function, focusing on employee engagement, content strategy and storytelling across the organization
e4m Staff Jul 28, 2026 10:21 AM
As he turns 67 today, that body of work reads less like a résumé and more like a map of where Indian finance had to be rebuilt from the inside
e4m Staff Jul 22, 2026 12:02 PM
The challenge is part of the government’s push to discover and nurture grassroots creators while encouraging hyperlocal storytelling
e4m Staff Jul 22, 2026 8:34 AM
Creators are becoming important not just for speaking regional languages, but for understanding their nuances, cultural context and the way people naturally communicate
Shalinee Mishra Jul 21, 2026 9:13 AM
Machado has been elevated to the post of Vice President and Head - Brand & Customer Advocacy
e4m Staff Jul 20, 2026 4:30 PM
According to Haresh Nayak, Founder & CEO, Connect Network Inc., IMMERSIVE is designed to understand real-world variables such as mobility patterns & consumer behaviour before creating recommendations
e4m Staff Jul 20, 2026 8:54 AM
From Louis Vuitton’s FIFA trunk to Heinz’s Penalty Packets, FIFA 2026 is now a $10-billion creative arena
Aryendra Khan Jul 18, 2026 8:49 AM
Motwani was earlier Senior Director, leading eCommerce media for The Coca-Cola Company and Dell; in her current role, HUL is the brand partner
With the latest infusion, the company's total funding has reached Rs 47 crore
e4m Staff Jul 16, 2026 5:03 PM
Some people build businesses. Others build ecosystems. Kiren Srivastav, Founder of Fempowerment and CEO of Molecule Communications, has spent her career doing both
e4m Staff Jul 15, 2026 1:55 PM
Jeff will continue to lead PR and comms for LEGO House while serving as the central communications lead for the wider LEGO Location-Based Experiences portfolio
e4m Staff Jul 15, 2026 11:27 AM
From Heinz's Penalty Packets to Coca-Cola's collectible cans, brands are using packaging to win fans' attention
Aryendra Khan Jul 11, 2026 9:06 AM
From disappearing faces to a boardroom run by pink wigs, this week's ads bet big on the absurd
Aryendra Khan Jul 11, 2026 8:06 AM
Yener brings more than 14 years of experience in brand building, digital transformation and marketing strategy
The investigators alleged that the operator illegally sourced and redistributed JioStar's encrypted broadcast signals after its distribution agreement had been terminated
Imran Fazal Jul 7, 2026 8:35 AM
MSOs are proposing the creation of a unified Platform Services advertising network that will allow brands to execute campaigns across multiple cable operators
Imran Fazal Jul 6, 2026 8:52 AM
Rizvi was earlier Regional Brand Director, Coca-Cola TM- Eurasia Middle East
e4m Staff Jul 4, 2026 10:38 AM
Nikita will lead Gloocal Communications' PR & Client Servicing vertical, with a focus on strengthening client partnerships, mentoring future leaders, expanding integrated communication solutions
Rather than population growth alone, marketers are tracking affluent non-metro consumers with higher purchasing power and regional preferences, reshaping media, localisation and premium positioning
Sunidhi Vijay Jul 1, 2026 9:11 AM
In this conversation, Mia Karlsson, SVP Marketing & Communications, Wirepas, explores the tensions, trade-offs, and opportunities that define the glocalisation challenge today
Ritika Upmanyu Jun 25, 2026 12:20 PM
In her new role, Gopinath will be part of HCCB's Public Affairs, Communication and Sustainability team, supporting the company's external communications mandate
e4m Staff Jun 25, 2026 11:30 AM
Dr. Sarvesh Tiwari, Founder and Managing Director, PR Professionals, discusses how regional markets are shaping comms strategies and why strong local networks are becoming a competitive advantage
Dr. Sarvesh Tiwari Jun 19, 2026 3:16 PM
Harsh will counsel Astrum's clients on matters at the intersection of regulation, and reputation related stakeholder engagement
e4m Staff Jun 18, 2026 2:08 PM
Prior to this role, Singh was CIO - India & South West Asia at The Coca-Cola Company
e4m Staff Jun 17, 2026 12:34 PM
Guest Column: L. Adimoolam, Publisher-Dinamalar, explores questions around the share of print advertising for English dailies
L. Adimoolam Jun 17, 2026 12:27 PM
As AI agents begin verifying business outcomes rather than just reporting them, the ad industry braces for a valuation reset that could separate ‘provable performance’ from ‘promised reach’
Anuja Jain Jun 17, 2026 8:48 AM
In this role, Mitra managed Adobe’s interaction with Central & State Governments leading Adobe advocacy on policy issues
e4m Desk Jun 12, 2026 12:56 PM
The development comes amid growing momentum within the government to establish a policy framework for D2M broadcasting
Imran Fazal Jun 10, 2026 8:13 AM
The book launch took place at The Lalit, New Delhi, and was attended by legal luminaries, jurists, policymakers and environmental advocates
e4m Staff Jun 8, 2026 10:30 AM
Priya Rege Jaggi joins from McDonalds where she was Marketing Head for over 2 years
From Nike's genre-defying 'RIP the Script' to Coors' one-trick chant, here's how the biggest FIFA World Cup 2026 campaigns stack up
Aryendra Khan Jun 6, 2026 9:43 AM
As per reports, the pitch is likely to see WPP's Open X and Publicis Groupe compete in most international markets, except North America, Japan and Korea
Ambuj Deo Singh, Vice President, Digital Acceleration Office, Coca-Cola India & Southwest Asia, says the brand’s growth is being powered by expanding penetration while accelerating premiumisation
Sunidhi Vijay Jun 4, 2026 9:03 AM
Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season
Kanchan Srivastava Jun 1, 2026 9:12 AM