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Industry leaders say the role of annual planning is changing and is increasingly becoming a strategic framework within which budgets, channels and investments are continuously tweaked
Shantanu David Jun 19, 2026 9:10 AM
As per the report, of the 1,609 influencer ads processed 97.3% required modification, with over 54% promoting categories prohibited by law or where advertising is restricted
e4m Staff May 28, 2026 11:20 AM
According to TRAI, stakeholders had raised several concerns during their interactions with the regulator
e4m Staff Mar 11, 2026 10:54 AM
Børge Brende was associated with the World Economic Forum for more than eight years
e4m Staff Feb 27, 2026 7:56 AM
A comparative analysis of PMAR, dentsu-e4m Digital Advertising Report and WPP Media’s TYNY report shows divergence in assumptions around digital acceleration & media pricing
e4m Staff Feb 21, 2026 9:16 AM
His new term will be for a full three years, from April 1, 2026, to March 31, 2029
e4m Staff Jan 29, 2026 9:20 AM
Avinash Kaul has shared a deeply personal reflection marking 36 years since his family was forced to leave Srinagar during the Kashmir exodus of 1990
e4m Staff Jan 19, 2026 4:16 PM
BJP emerged as the largest spender by a wide margin, investing Rs 2.33 crore across 685 ads
Sunidhi Vijay Jan 14, 2026 9:18 AM
Anup Kumar Saha most recently served as Managing Director at Bajaj Finance
e4m Staff Jan 12, 2026 10:42 AM
Atul Vivek, earlier Chief Business Officer at Nxtcell India, has earlier held leadership roles across organisations such as Realme, Samsung Group, boAt, Lava, Aditya Birla Group, and Future Group
e4m Staff Jan 5, 2026 12:37 PM
Amanpreet Singh joins PTI from Hindustan Times, where he served as Deputy Executive Editor
e4m Staff Jan 2, 2026 12:32 PM
Saugata Basuray will take on the role of Interim CEO in addition to his current role of Wholetime Director & Head B2C Sales
e4m Desk Dec 31, 2025 11:35 AM
Markus Strobel joins Coty from Procter & Gamble, where he most recently served as President of Global Skin & Personal Care
e4m Staff Dec 23, 2025 7:10 PM
Prior to his appointment in India, Aota served as Executive Officer, Yamaha Motor Co., Ltd., and Chief General Manager – Corporate Strategy Center at the company’s global headquarters in Japan
e4m Staff Dec 23, 2025 1:44 PM
Uncertainty could drag on due to holiday shutdown in the US; heightening fears of layoffs, perk cuts & tougher in-office mandates
Kanchan Srivastava and Soumya Gawri Dec 11, 2025 8:53 AM
Lewis will begin his role on January 1, 2026, when interim CEO Nik Jhangiani returns to his position as chief financial officer
e4m Staff Nov 10, 2025 3:10 PM
Karthik Narain has 25 years of experience in cloud technology, and before joining Google Cloud, he led Accenture’s Cloud First division
e4m Staff Oct 23, 2025 12:56 PM
Before joining Allcargo Group, Punit Misra held key leadership positions at Zee Entertainment Enterprises Ltd
e4m Staff Oct 23, 2025 12:41 PM
As part of the financial report, the company has announced investments across research, digital media, artificial intelligence, and customer engagement
e4m Staff May 22, 2025 11:19 AM
The Indus Valley Annual Report 2025 highlighted how this polarisation is reshaping media strategies, creating both opportunities and challenges for brands
e4m Staff Feb 26, 2025 7:06 PM
Home Minister Amit Shah will be the chief guest of the event, while Housing and Urban Affairs Minister Manohar Lal will attend as the guest of honour
e4m Staff Jan 29, 2025 3:46 PM
As the Managing Director & CEO of SPNI turns a year older on Sunday, we delve into his extraordinary journey of success
e4m Staff Jan 11, 2025 9:06 AM
The winners were recognised for delivering excellence, transparency and clarity in the annual reports that helps investors make the best decisions
e4m Staff May 10, 2024 7:04 PM
A beacon of knowledge and support for cancer patients, survivors and caregivers
e4m Staff Apr 24, 2024 5:05 PM
The total broadband subscriber base of the country as on 31 March, 2023, is nearly 847 million
Sohini Ganguly Feb 21, 2024 9:10 AM
A classic case of demand and supply, say experts who weigh in on the curious dynamics between Meta's ad impressions and ad prices as seen in its Q4 and annual results
Sohini Ganguly Feb 3, 2024 8:29 AM
Officials from news channels say there is a “substantial” growth in advertising rates and there has been an overwhelming response from advertisers, especially for CTV and streaming mediums
Chehneet Kaur Jan 22, 2024 8:59 AM
The fest will be held on January 13th & 14th, 2024 at The Square @ GMR Aerocity, New Delhi
e4m Staff Jan 10, 2024 6:14 PM





















