motion
Guest Column: As discretionary spending shifts from long-term asset ownership towards everyday indulgences, brands must rethink their campaigns and budgets, writes M. Gautham Machaiah
M. Gautham Machaiah Jul 15, 2026 2:17 PM
Prior to her promotion, Himani Sarkar held the role of Editor, Global News Desk/Specialist Editor, Asia Desk
e4m Desk Jul 15, 2026 11:43 AM
USL has posted a nearly 4% rise in consolidated revenue from operations to Rs 27,816 crore in FY26
e4m Staff Jul 15, 2026 10:02 AM
P. Sridhar is a highly accomplished media professional with over three decades of experience in the print media industry
e4m Staff Jul 14, 2026 5:27 PM
As per the company’s FY26 annual report, higher marketing investments were supported by cost efficiencies despite inflationary pressures
e4m Staff Jul 10, 2026 1:13 PM
Jyoti Samajpati joined Kotak Mahindra Bank after being with Unilever for nearly 18 years
e4m Staff Jul 7, 2026 12:34 PM
Rizvi was earlier Regional Brand Director, Coca-Cola TM- Eurasia Middle East
e4m Staff Jul 4, 2026 10:38 AM
Gupta currently serves as Executive Editor (Social Media Head) at News24
e4m Staff Jul 3, 2026 12:37 PM
Borgenbring will work across markets and functions, helping connect people, strengthen capabilities and support the communications community on a global scale
e4m Staff Jul 2, 2026 10:38 AM
He will lead the company's revenue strategy across key international markets including APAC, GCC, SEA, LATIN America & North America
e4m Staff Jun 26, 2026 7:20 PM
Binda Dey, Global Chief Marketing Officer, Knight Riders Sports, shares her experience of judging the Entertainment Lions for Sports
Simran Sabherwal Jun 26, 2026 12:36 PM
At the Debussy Theatre, the actor and producer argued that stories built on singular conviction are the ones that cross borders without losing their essential meaning
Aryendra Khan Jun 25, 2026 6:20 PM
Amanda Watts has been promoted to Chief Operating Officer and Daniel Clark has to Managing Director, Sydney
e4m Staff Jun 25, 2026 4:36 PM
Prior to his promotion, Arora served as Assistant General Manager - Marketing at Bharti Real Estate
e4m Staff Jun 25, 2026 8:05 AM
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, examines why brand recall has become more critical than market competition
Gargi Sarkar Jun 23, 2026 2:04 PM
Prior to this elevation, he served as Associate Vice President II (AVP II) at Paytm
e4m Staff Jun 23, 2026 12:27 PM
Prior to her elevation, Niyati Agarwal held the role of Senior Director - Platform Strategy at the company
e4m Desk Jun 22, 2026 10:40 AM
Prior to this elevation, Tripathy served as Associate Director at JioHotstar
e4m Staff Jun 16, 2026 3:29 PM
Malkan was earlier Associate Director- Brand Solutions, Sports, National Execution Lead.
e4m Staff Jun 16, 2026 1:50 PM
Speaking at Pitch CMO Summit 2026, Shahad Anand, Business Head, Skylight Mediakart, spoke about the role of personalization, contextual targeting & emotional creativity
e4m Staff Jun 15, 2026 2:42 PM
Prior to her elevation, Minali Bhawsar held the role of Senior GM - Category Marketing
e4m Desk Jun 12, 2026 12:43 PM
Before International Flavors & Fragrances, Apurvaa Pandey was with DuPont Nutrition & Biosciences
e4m Staff Jun 12, 2026 12:05 PM
Industry experts say the Airtel-Vodafone debate highlights a shift in India's telecom sector, focusing on brand philosophies and consumer values over technical claims
Imran Fazal Jun 12, 2026 9:23 AM
Digital overload, rapidly changing trends now pushing consumers towards brands and familiar cultural moments, with many seeking comfort and emotional connection in shared past experiences, say players
Sunidhi Vijay Jun 10, 2026 8:49 AM
Guest Column: Ganapathy Viswanathan writes consumers want to feel connected to brands in a more personal way and why reward points alone are no longer enough to create long-term loyalty
Ganapathy Viswanathan Jun 9, 2026 9:17 AM
As AI becomes a fixture of the creative process, Cannes Lions 2026 is shaping up to be a test of something far harder to engineer: human truth, say industry heads
Aryendra Khan Jun 9, 2026 8:35 AM
From Nike's genre-defying 'RIP the Script' to Coors' one-trick chant, here's how the biggest FIFA World Cup 2026 campaigns stack up
Aryendra Khan Jun 6, 2026 9:43 AM






















