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M. Gautham Machaiah?blur=25

Guest Column: As discretionary spending shifts from long-term asset ownership towards everyday indulgences, brands must rethink their campaigns and budgets, writes M. Gautham Machaiah

M. Gautham Machaiah Jul 15, 2026 2:17 PM

Saurabh Wadekar?blur=25

Wadekar has been associated with MY FM for more than a decade

e4m Staff Jul 15, 2026 1:36 PM

Himani Sarkar Promoted to General Manager, Asia at Thomson Reuters?blur=25

Prior to her promotion, Himani Sarkar held the role of Editor, Global News Desk/Specialist Editor, Asia Desk

e4m Desk Jul 15, 2026 11:43 AM

United Spirits Boosts Ad Spend by 16% to Rs 1,295 Crore in FY26?blur=25

USL has posted a nearly 4% rise in consolidated revenue from operations to Rs 27,816 crore in FY26

e4m Staff Jul 15, 2026 10:02 AM

Sakshi Telugu Daily?blur=25

P. Sridhar is a highly accomplished media professional with over three decades of experience in the print media industry

e4m Staff Jul 14, 2026 5:27 PM

Kemi Green Elevated to Vice President of Marketing at WPP?blur=25

Before her promotion, Kemi Green held the role of Operations Director, WPP Stream

e4m Desk Jul 10, 2026 6:57 PM

Marico Limited?blur=25

As per the company’s FY26 annual report, higher marketing investments were supported by cost efficiencies despite inflationary pressures

e4m Staff Jul 10, 2026 1:13 PM

HDFC Bank Promotes Himika Gupta to AVP – Brand Role?blur=25

Prior to her promotion, Himika Gupta held the role of Senior Brand Manager at the bank

e4m Desk Jul 9, 2026 5:37 PM

Shefali Singh Promoted to Head of Marketing at Abbott?blur=25

Prior to her elevation, Shefali Singh held the role of Marketing Manager at the company

e4m Desk Jul 9, 2026 11:57 AM

Sushant Chopra Promoted to Director of Sales at Hybrid India?blur=25

Chopra will now lead sales strategy and execution across all Hybrid India markets, working closely with the regional leadership team to deepen partnerships with brands and agencies.

e4m Desk Jul 8, 2026 6:15 PM

Rohit Chopra Promoted to Deputy CEO at Times Innovative Media?blur=25

Prior this elevation, Chopra served as Chief Operating Officer of TIML

e4m Staff Jul 8, 2026 8:31 AM

Jyoti Samajpati Promoted to EVP and Head of Marketing at Kotak Mahindra Bank?blur=25

Jyoti Samajpati joined Kotak Mahindra Bank after being with Unilever for nearly 18 years

e4m Staff Jul 7, 2026 12:34 PM

Rajesh Madampath Promoted to Chief Business Officer at Times Group?blur=25

This is in addition to his current role as Chief Revenue Officer – Sports & Special Projects

e4m Staff Jul 6, 2026 6:29 PM

Manak Gupta Takes Charge as Head of News24 Hindi Channel?blur=25

Gupta currently serves as Executive Editor (Social Media Head) at News24

e4m Staff Jul 3, 2026 12:37 PM

Lina Wall Borgenbring?blur=25

Borgenbring will work across markets and functions, helping connect people, strengthen capabilities and support the communications community on a global scale

e4m Staff Jul 2, 2026 10:38 AM

Unnikrishnan Pillai Elevated to Deputy Head of Digital Marketing at Malabar Gold & Diamonds?blur=25

Pillai is now Deputy Head of Digital Marketing (International)

e4m Staff Jul 2, 2026 10:28 AM

Prashant Salve Promoted to Senior Marketing Manager at Phoenix Avenue of Stars?blur=25

Prashant Salve has been associated with Phoenix Marketcity for over a decade

e4m Staff Jul 2, 2026 9:30 AM

Denise Moreno Appointed CMO of Meta After 17 Years of Service?blur=25

Alex Schultz has been named Meta’s first Chief Data Officer

e4m Desk Jul 2, 2026 8:05 AM

Vinay Raghav Promoted to Chief Revenue Officer at BE Group?blur=25

He will lead the company's revenue strategy across key international markets including APAC, GCC, SEA, LATIN America & North America

e4m Staff Jun 26, 2026 7:20 PM

Vinoba Badam Promoted to Managing Director at Accenture?blur=25

Vinoba Badam has been associated with the company for over 6 years

e4m Desk Jun 26, 2026 1:17 PM

Binda Dey Reflects on Judging at Cannes Entertainment Lions for Sports?blur=25

Binda Dey, Global Chief Marketing Officer, Knight Riders Sports, shares her experience of judging the Entertainment Lions for Sports

Simran Sabherwal Jun 26, 2026 12:36 PM

Priyanka Chopra Jonas Advocates for Originality at Cannes Lions 2026?blur=25

At the Debussy Theatre, the actor and producer argued that stories built on singular conviction are the ones that cross borders without losing their essential meaning

Aryendra Khan Jun 25, 2026 6:20 PM

OMD Australia Elevates Amanda Watts and Daniel Clark in Leadership?blur=25

Amanda Watts has been promoted to Chief Operating Officer and Daniel Clark has to Managing Director, Sydney

e4m Staff Jun 25, 2026 4:36 PM

Aman Arora Elevated to Deputy General Manager of Marketing at Bharti Real Estate?blur=25

Prior to his promotion, Arora served as Assistant General Manager - Marketing at Bharti Real Estate

e4m Staff Jun 25, 2026 8:05 AM

Gargi Sarkar | RA Brand Consultant?blur=25

Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, examines why brand recall has become more critical than market competition

Gargi Sarkar Jun 23, 2026 2:04 PM

Saurabh Agarwal Promoted to Vice President of Business at Paytm?blur=25

Prior to this elevation, he served as Associate Vice President II (AVP II) at Paytm

e4m Staff Jun 23, 2026 12:27 PM

Ankit Apurv Promoted to Vice President of Digital Marketing at Naukri.com?blur=25

Prior to his promotion, Ankit Apurv held the role of Associate Vice President – Marketing at the company

e4m Desk Jun 22, 2026 2:29 PM

Niyati Agarwal Promoted to Vice President of Product at Gupshup?blur=25

Prior to her elevation, Niyati Agarwal held the role of Senior Director - Platform Strategy at the company

e4m Desk Jun 22, 2026 10:40 AM

Sameer Tripathy Promoted to Director of LCS at JioHotstar?blur=25

Prior to this elevation, Tripathy served as Associate Director at JioHotstar

e4m Staff Jun 16, 2026 3:29 PM

Anand Malkan Elevated to Director of Brand Solutions at JioStar?blur=25

Malkan was earlier Associate Director- Brand Solutions, Sports, National Execution Lead.

e4m Staff Jun 16, 2026 1:50 PM

Archana Balaji Promoted to Director of Business Partner Operations at Target?blur=25

Prior to her elevation, Archana Balaji held the role of Director - Marketplace Operations

e4m Desk Jun 15, 2026 5:04 PM

Shahad Anand Highlights Attention's Role in Modern Marketing?blur=25

Speaking at Pitch CMO Summit 2026, Shahad Anand, Business Head, Skylight Mediakart, spoke about the role of personalization, contextual targeting & emotional creativity

e4m Staff Jun 15, 2026 2:42 PM

Steven Carvalho Takes the Helm as Managing Director at Accenture Song?blur=25

Steven Carvalho has been associated with Accenture for over 9 years

e4m Desk Jun 15, 2026 2:32 PM

Minali Bhawsar Promoted to Associate VP of Marketing at Sebamed India?blur=25

Prior to her elevation, Minali Bhawsar held the role of Senior GM - Category Marketing

e4m Desk Jun 12, 2026 12:43 PM

Apurvaa Pandey Promoted to Global Marketing Communications Manager at IFF?blur=25

Before International Flavors & Fragrances, Apurvaa Pandey was with DuPont Nutrition & Biosciences

e4m Staff Jun 12, 2026 12:05 PM

Airtel and Vi Clash Over Telecom Advertising Strategies?blur=25

Industry experts say the Airtel-Vodafone debate highlights a shift in India's telecom sector, focusing on brand philosophies and consumer values over technical claims

Imran Fazal Jun 12, 2026 9:23 AM

Pravin S Sharma Promoted to Director of Advertising at ZEEL?blur=25

Sharma previously worked at Network18 Media & Investments Limited

e4m Staff Jun 11, 2026 5:02 PM

Brands Embrace Nostalgia Amid AI Revolution in 2026?blur=25

Digital overload, rapidly changing trends now pushing consumers towards brands and familiar cultural moments, with many seeking comfort and emotional connection in shared past experiences, say players

Sunidhi Vijay Jun 10, 2026 8:49 AM

The Evolution of Loyalty Programs: From Rewards to Relationships?blur=25

Guest Column: Ganapathy Viswanathan writes consumers want to feel connected to brands in a more personal way and why reward points alone are no longer enough to create long-term loyalty

Ganapathy Viswanathan Jun 9, 2026 9:17 AM

Cannes Lions 2026: The Human Touch in AI-Driven Creativity?blur=25

As AI becomes a fixture of the creative process, Cannes Lions 2026 is shaping up to be a test of something far harder to engineer: human truth, say industry heads

Aryendra Khan Jun 9, 2026 8:35 AM

Top FIFA World Cup 2026 Ads: Creativity and Impact Ranked?blur=25

From Nike's genre-defying 'RIP the Script' to Coors' one-trick chant, here's how the biggest FIFA World Cup 2026 campaigns stack up

Aryendra Khan Jun 6, 2026 9:43 AM