mis
From disappearing faces to a boardroom run by pink wigs, this week's ads bet big on the absurd
Aryendra Khan Jul 11, 2026 8:06 AM
The publishers accused OpenAI of deleting or rendering billions of ChatGPT conversation logs unsearchable
e4m Staff Jul 10, 2026 9:10 AM
Yesudas S Pillai has shared his observations on a front-page newspaper advertisement by The Leela Palace, reflecting on how brand messaging can influence consumer attention and interpretation
According to the notice, the programmes and social media posts contained false and unsubstantiated allegations about Kamboj and his family
Peers recall his humility, entrepreneurial spirit and unwavering belief in digital innovation, saying his absence leaves a void in both the industry and their personal lives
Sandhi Sarun Jul 7, 2026 4:47 PM
Jayshree Sundar, Ex President-North of Leo Burnett, recalls how Jishnu Sen was thriving in today’s work environment, blending modern thinking with old-world hospitality and charm
Jayshree Sundar Jul 6, 2026 12:26 PM
Honouring a respected industry veteran whose legacy of leadership, mentorship and brand-building continues to inspire advertising professionals
Guest Column: Sunil Gupta, marketing veteran and independent consultant, shares heartfelt memories of late industry stalwarts Jishnu Sen and Samir Gangahar
Sunil Gupta Jul 6, 2026 8:20 AM
Joshi has held senior leadership roles at Licious, Jubilant FoodWorks HUL and GCMMF
e4m Staff Jul 2, 2026 10:37 AM
Guest Column: Senior brand, growth & media leader Ketan K Bharati notes that for nearly two decades marketers have focused on discovery - how to get found, rank higher and beat competitors in search
Ketan K Bharati Jul 1, 2026 6:24 PM
Rather than population growth alone, marketers are tracking affluent non-metro consumers with higher purchasing power and regional preferences, reshaping media, localisation and premium positioning
Sunidhi Vijay Jul 1, 2026 9:11 AM
Manish Porwal, Group Managing Director of Alchemist Marketing Solutions, remembers Ashok Das as one of the finest and the most beautiful minds in the Indian research industry
Manish Porwal Jun 26, 2026 3:18 PM
Leadwise transforms every channel partner into a digitally empowered extension of a developer's sales and marketing organisation
e4m Staff Jun 25, 2026 1:18 PM
As per Badminton Association of India, digital platforms & social media accounts circulated misleading claims alleging inappropriate interactions between members of the judiciary and the executive
e4m Staff Jun 24, 2026 12:56 PM
Guest Column: There is growing judicial discomfort with intermediaries profiting from engagement while disclaiming responsibility for its consequences, writes M. Gautham Machaiah
M. Gautham Machaiah Jun 24, 2026 12:44 PM
In her new role, Uma will lead communications initiatives for the regulator, overseeing corporate communications efforts and stakeholder engagement
e4m Staff Jun 23, 2026 1:59 PM
This year's Father's Day campaigns redefined fatherhood with humour, heart, and a little unconventional love
Aryendra Khan Jun 20, 2026 9:00 AM
Lodestar UM will lead AMFI's end-to-end media strategy, planning and buying responsibilities
e4m Staff Jun 19, 2026 11:10 AM
The former HDFC chief will felicitate winners across marketing, advertising, branding and communications at the fourth edition of the BW Merit Awards
e4m Staff Jun 17, 2026 3:06 PM
As per the central bank said the objective was to ensure that incentive structures do not encourage aggressive sales practices or lead to the mis-selling of products
e4m Staff Jun 16, 2026 12:15 PM
Major Gaurav Arya, Arpita Arya, Prateek Trivedi, Amish Devgan, Kishore Ajwani, Sushant Sinha and Aman Chopra will have shows as part of the primetime line-up
e4m Staff Jun 15, 2026 1:02 PM
Digital discovery is shifting from search results to AI-generated answers, forcing brands to rethink visibility, optimisation and how they are recommended to consumers
Shantanu David Jun 15, 2026 9:12 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, says if misinformation wasn’t challenging enough, artificial intelligence has added another layer of complexity
Ganapathy Viswanathan Jun 15, 2026 8:13 AM
Pernod Ricard India’s creative responsibilities are currently shared between Ogilvy and FCB India (now part of Omnicom Advertising India)
Imran Fazal Jun 9, 2026 9:10 AM
The book launch took place at The Lalit, New Delhi, and was attended by legal luminaries, jurists, policymakers and environmental advocates
e4m Staff Jun 8, 2026 10:30 AM
Girijesh Mishra, Executive Producer of TV9 Bharatvarsh, passed away on Sunday following a brief illness
A growing global battle over AI ownership is reshaping debates around copyright, data rights, publisher compensation and national AI sovereignty.
Brij Pahwa Jun 5, 2026 11:27 AM
Vajiram & Ravi IAS Study Centre allegedly put up ads about the institute's association with successful UPSC exam candidates while concealing info about nature of courses they had attended
From nostalgia and qawwalis to algorithm-age fashion and Parkinson's empathy: Indian advertising finds its cultural footing this week
Aryendra Khan May 30, 2026 8:48 AM
The court set aside the interim injunction order dated 29 September 2020 to avoid further harm to the agricultural publisher and dismissed the suit, while also imposing a penalty of Rs 10 lakh
e4m Staff May 28, 2026 5:29 PM
As per the report, of the 1,609 influencer ads processed 97.3% required modification, with over 54% promoting categories prohibited by law or where advertising is restricted
e4m Staff May 28, 2026 11:20 AM
Guest Column: Shubhranshu Singh writes on how the football World Cup has never been an Indian sport, and why that is precisely the point
Shubhranshu Singh May 28, 2026 8:46 AM
In the wake of a proposal to remove 7 independent directors and full-time director Satish Chandra Mishra, the directors have sent a lengthy representation to shareholders
e4m Staff May 25, 2026 9:27 AM
Srinivasan Swamy, president of AAAI, said the association had fully cooperated with investigators but refrained from commenting on specifics as the matter remains sub judice
Imran Fazal May 25, 2026 8:39 AM
Despite low ARPU & cheap digital advertising rates, India remains central to Meta’s future growth story as advertiser dependence, platform entrenchment and monetisation avenues deepen across platforms
Shantanu David May 19, 2026 9:05 AM
From backyard pitches to mothers' smiles, this week’s best ads found meaning in the moments that last
Aryendra Khan May 16, 2026 10:06 AM
Beauty and personal care brands are rapidly adapting to consumers seeking premium experiences at accessible price points, with mini serums, travel-sized perfumes and trial packs driving acquisition
Sunidhi Vijay May 15, 2026 8:43 AM
In this role, Sanatkumar will focus on strategic partnerships, revenue acceleration, integrated brand solutions & business transformation
e4m Staff May 12, 2026 11:16 AM
The BCI filed a strongly worded additional affidavit in the Delhi High Court challenging the competition regulator’s authority to frame rules affecting advocates and legal representation
Imran Fazal May 12, 2026 9:05 AM
Pooja Mishra, Founder & Director, Outlook PR, talks on building communications capital and earning the market’s trust through consistent narrative
Pooja Mishra Apr 28, 2026 12:45 PM
Leena Jaisani spent over 30 years at the Federation of Indian Chambers of Commerce and Industry
e4m Staff Apr 27, 2026 9:49 AM
From Ranveer Singh's Superstar moment to Sprite's minty cool-down, this week's campaigns blend cultural insight with creative craft
Aryendra Khan Apr 25, 2026 9:00 AM
Guest Column: Ashish Mishra, who recently stepped down as Acko’s Chief Marketing Officer, writes on what makes Sachin Tendulkar a timeless brand
Ashish Mishra Apr 24, 2026 2:18 PM
n her new role, she will be responsible for overseeing brand reputation across all verticals
e4m Staff Apr 22, 2026 2:48 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes about the Lenskart controversy and a cultural misstep
Ganapathy Viswanathan Apr 20, 2026 1:03 PM