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Goenka urged people to consider Chandra’s version of events before drawing conclusions
e4m Staff Aug 29, 2026 7:35 AM
The firm has released three films featuring JordIndian, Vishakha & Divesh, and Biji Basheer
e4m Staff Aug 27, 2026 3:55 PM
Vivek Pradeep Rana, Managing Partner at Gnothi Seauton weighs in on the growing overlap between PR, marketing and paid influence
Vivek Pradeep Rana Aug 26, 2026 6:33 PM
Mishra moves to the corporate communications space after spending more than five years at ET NOW
e4m Staff Aug 26, 2026 1:48 PM
The discussions come at a time when the government is increasingly positioning the creative economy
e4m Staff Aug 26, 2026 9:44 AM
Officials raised concerns that changing advertisements and video content on LED screens could distract motorists and increase accident risks
e4m Staff Aug 24, 2026 12:28 PM
Prabha Narasimhan currently serves as the Managing Director and Chief Executive Officer of Colgate-Palmolive's India business
e4m Desk Aug 21, 2026 10:20 AM
The suit challenges the FCC’s April directive requiring Disney's eight owned-and-operated ABC stations to seek licence renewals years ahead of schedule
e4m Staff Aug 19, 2026 8:51 AM
Ashish Mishra recently stepped down as Chief Marketing Officer of ACKO
e4m Staff Aug 17, 2026 9:03 AM
Sudhir Mishra and Prerna Pandey write that nine transformative forces are propelling Brand India onto the global stage
Sudhir Mishra and Prerna Pandey Aug 15, 2026 2:35 PM
As India marks its 79th Independence Day, the AI sovereignty debate shifts to compute, data and indigenous models that could shape the country’s digital future.
Brij Pahwa Aug 15, 2026 12:40 PM
Rohit Dogra, CEO, Matches & Agarbatti Division, ITC, on how customer centricity, innovation, premiumisation and experience have helped ITC become India’s largest agarbatti player by value and volume
Simran Sabherwal Aug 14, 2026 8:43 AM
The US cases form part of a wider regulatory push around social media use and children
e4m Staff Aug 11, 2026 8:55 AM
She will be based in Bengaluru and report to Amitabh Sreedharan, EVP – Growth, and Santosh Kumar, COO, INNOCEAN Worldwide India
e4m Staff Aug 10, 2026 11:28 AM
With an aim to drive value and premiumisation in the Hindi Heartland, JioStar’s FTA channels are leading the way in reaching the right audience at the right time
NATIVE CONTENT Aug 7, 2026 5:40 PM
Panel urged close coordination between MIB, MeitY and other ministries to develop legal and technological mechanisms for identifying and prosecuting those responsible for AI-generated fake news
Imran Fazal Aug 7, 2026 2:27 PM
Alongside the digital portal, the Ministry informed the panel that it had finalised a Model Executive Order and Standard Operating Procedure after consultations with industry stakeholders
Imran Fazal Aug 7, 2026 1:24 PM
Of the 40 ads reviewed, 21 were modified or withdrawn by advertisers without contest after ASCI raised concerns, while another 18 were held to be in violation by the Consumer Complaints Council
e4m Staff Aug 6, 2026 12:49 PM
At Network18, Devgan currently serves as Managing Editor at News18 India and anchors the channel’s flagship debate programme, Aar Paar
Ruhail Amin Aug 6, 2026 7:49 AM
The complaints allege that the operators were using consumer Direct-to-Home (DTH) set-top boxes to obtain television signals
Imran Fazal Aug 3, 2026 1:28 PM
From evil eyes to Spider-Man, jewellery to lip balms; this week's ads prove brands are betting big on nostalgia, celebrity buzz and cultural storytelling
Aryendra Khan Aug 1, 2026 9:21 AM
With the identity issue now addressed, the CCI's Director General is expected to continue the investigation with TLG India formally included as an entity under investigation
Imran Fazal Jul 31, 2026 12:49 PM
e4m had first reported in March that Publicis Groupe was preparing to challenge the high court's earlier order
Imran Fazal Jul 30, 2026 8:05 AM
Vitesh Barar, Director of Marketing, BMW Group India on how premiumisation is driving growth for luxury segment, betting big on experiential marketing, a sales target of 20,000 units this year & more
Simran Sabherwal Jul 29, 2026 8:33 AM
At e4m TechManch 2026, Mayank Bathwal, CEO of Aditya Birla Health Insurance, outlines why hyper personalization, preventive care & digitally enabled wellness will shape the future of health insurance
e4m Staff Jul 28, 2026 5:26 PM
TDSAT has deferred the matter to September 11, directing the parties to conclude settlement efforts
e4m Staff Jul 28, 2026 8:01 AM
As streaming platforms use artificial intelligence to describe, classify and recommend entertainment, inaccurate metadata may be creating a new blind spot for connected television advertisers
Shantanu David Jul 24, 2026 9:15 AM
The company invested Rs 2.69 crore in Nuvola Spirits Private Limited (NSPL) by subscribing to 17,350 compulsorily convertible preference shares (CCPS) and 10 equity shares
e4m Staff Jul 23, 2026 11:11 AM
Prior to this, Aakriti Mishra was Deputy Manager Marketing at Livguard
The complaint alleges that the operator was retransmitting JioStar's television channels without authorization
e4m Staff Jul 17, 2026 12:57 PM
From disappearing faces to a boardroom run by pink wigs, this week's ads bet big on the absurd
Aryendra Khan Jul 11, 2026 8:06 AM
The publishers accused OpenAI of deleting or rendering billions of ChatGPT conversation logs unsearchable
e4m Staff Jul 10, 2026 9:10 AM
Yesudas S Pillai has shared his observations on a front-page newspaper advertisement by The Leela Palace, reflecting on how brand messaging can influence consumer attention and interpretation
According to the notice, the programmes and social media posts contained false and unsubstantiated allegations about Kamboj and his family
Peers recall his humility, entrepreneurial spirit and unwavering belief in digital innovation, saying his absence leaves a void in both the industry and their personal lives
Sandhi Sarun Jul 7, 2026 4:47 PM
Jayshree Sundar, Ex President-North of Leo Burnett, recalls how Jishnu Sen was thriving in today’s work environment, blending modern thinking with old-world hospitality and charm
Jayshree Sundar Jul 6, 2026 12:26 PM
Honouring a respected industry veteran whose legacy of leadership, mentorship and brand-building continues to inspire advertising professionals
Guest Column: Sunil Gupta, marketing veteran and independent consultant, shares heartfelt memories of late industry stalwarts Jishnu Sen and Samir Gangahar
Sunil Gupta Jul 6, 2026 8:20 AM
Joshi has held senior leadership roles at Licious, Jubilant FoodWorks HUL and GCMMF
e4m Staff Jul 2, 2026 10:37 AM
Guest Column: Senior brand, growth & media leader Ketan K Bharati notes that for nearly two decades marketers have focused on discovery - how to get found, rank higher and beat competitors in search
Ketan K Bharati Jul 1, 2026 6:24 PM
Rather than population growth alone, marketers are tracking affluent non-metro consumers with higher purchasing power and regional preferences, reshaping media, localisation and premium positioning
Sunidhi Vijay Jul 1, 2026 9:11 AM
Manish Porwal, Group Managing Director of Alchemist Marketing Solutions, remembers Ashok Das as one of the finest and the most beautiful minds in the Indian research industry
Manish Porwal Jun 26, 2026 3:18 PM
Leadwise transforms every channel partner into a digitally empowered extension of a developer's sales and marketing organisation
e4m Staff Jun 25, 2026 1:18 PM