mi
At the Pitch CMO Summit 2026, marketers argued that the split between brand and performance lives in budget lines and org charts, not in the consumer's head
Collaboration turned one of the franchise’s most recognisable symbols into an ice cream experience, as Mirzapur: The Movie enjoyed a strong opening weekend
A five-year CEO renewal approved on Friday was followed by a resignation on Monday. What changed at Godrej Consumer remains unexplained
Brands are looking beyond Diwali, treating Onam, Ganesh Chaturthi, Durga Puja and Navratri as distinct cultural and consumption moments for festive creator campaigns
The launch comes just days before the BRICS Summit, and ahead of Russian President Vladimir Putin’s visit to India, where he is expected to meet Prime Minister Narendra Modi
US military is disabling mobile advertising IDs after reports that commercial location data was used to track personnel in the Middle East; exposes how ad targeting infra can be a surveillance tool
Guest Column: Bhuvan Lall chronicles the extraordinary journey of the Amritraj brothers, from Chennai to the global stage, and the values of self-belief, family and perseverance
Creegan joins The Walt Disney Company after a 27-year career at Microsoft
She has been associated with Bharat Aluminium Company Limited for over 3 years.
Sona Bahadur, Independent Food Journalist, remembered Steinem as the one who was known for a revolutionary spirit, trailblazing activism and extraordinary life
e4m Staff Sep 4, 2026 11:35 AM
Before joining BrandStory Digital, Swaminathan served as Senior Director – Revenues & New Initiatives at Globale Media
From September 3, users in India can no longer purchase new discovery+ subscriptions through Warner Bros. Discovery or third-party providers
e4m Staff Sep 4, 2026 10:46 AM
Murugavel Janakiraman, Founder, Chairman, Managing Director and CEO, Matrimony.com, spoke at Pitch CMO Summit on the foundation of brand building, personalisation in the age of algorithms and more
The earlier revenue department methodology had resulted in potential demands of nearly Rs 2.5 lakh crore across the sector
Imran Fazal Sep 4, 2026 9:24 AM
Lavanya Nalli of Nalli Group, Manas Gupta of Lenovo Digital Commerce & Rishabh Shekhar, Pepper broke down how brands can remain relevant as consumer categories evolve
At Pitch CMO Summit 2026 in Bengaluru, Diageo India’s Chief Strategy Officer Amitabh Pande spoke in detail on how brands are built, measured and experienced
In a fireside chat at the Pitch CMO Summit, the Lumio marketing head told 91mobiles' Deepak Dhingra that AI should enhance the consumer experience quietly, not headline it
At Pitch CMO Summit 2026 in Bengaluru, Shahad Anand, Business Head, Skylight Mediakart, makes the case for combining contextual relevance with creativity to win attention
At the Pitch CMO Summit, Gowthaman Ragothaman said that as India moves towards stricter consent management, brands will increasingly need explicit permission to use personal data for marketing
At Pitch CMO Summit in Bengaluru, Pallavi Saxena, Chief Marketing and Revenue Officer, Cleartrip, and Nitin Khanna, CMO, ACKO, discussed what marketers need to retain and what they need to rethink
In an order dated 2 September, the Commissioner held that the transaction had been completed in accordance with the laws applicable at the time and that there was no basis for any further inquiry
e4m Staff Sep 3, 2026 11:54 AM
At the Pitch CMO Summit 2026, the Britannia CMO emphasised that technology may enable brands, but it is deep cultural rootedness that turns them into ones people truly cherish
e4m Staff Sep 3, 2026 11:36 AM
Sudhir Sitapati recently marked his birthday, offering an opportunity to reflect on more than two decades of leadership across India’s consumer business sector
Revised Telecom Rules 2026 mark a shift from broad consolidation to a more structured compliance regime, while changes to radio programming and renewal provisions offer some relief to operators
Imran Fazal Sep 3, 2026 8:39 AM
The conference will be followed by the sixth edition of Indian Marketing Awards – South
The draft Telecommunications (Television, Radio and Associated Services) Rules, 2026, notified on September 2, seek to consolidate regulations
Imran Fazal Sep 2, 2026 10:47 PM
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, explores the perception gap between what a business believes it is and how customers see it
Gargi Sarkar Sep 2, 2026 6:01 PM
Agarwal, a former Ogilvy leader, and Dasgupta, former CCO at BBDO and ADK Fortune, will spearhead the agency’s next phase of growth
Prior to this, Priyanka Shah was with Zee Entertainment Enterprises Limited as Associate Director – Sales
Kanika Pal was previously with the World Economic Forum for nearly 5 years
This expanded mandate is alongside his existing role overseeing Corporate Affairs, Communications and Sustainability
The partnership will focus on media relations, brand storytelling and strategic positioning for Café Demis, a venture by Demifoods, as it charts its expansion across India
PRP will manage Spark Minda’s comprehensive PR strategy, including media relations, leadership profiling, thought leadership initiatives, corporate communications, and strategic stakeholder engagement
Dentsu India faces renewed regulatory scrutiny, say sources. The raids are suspected to be conducted by the Income Tax department
Neeta Nair Sep 1, 2026 1:07 PM
Prior to this, Narayanaswamy was VP and Country Head at L&T Technology Services in Tokyo, Japan
e4m Staff Sep 1, 2026 12:56 PM
He will focus on strengthening Ferrero India’s route-to-market strategy, commercial excellence and category excellence initiatives
e4m Staff Sep 1, 2026 12:38 PM
Matcheswala brings over 23 years of experience in the financial services and capital markets industry
e4m Staff Sep 1, 2026 12:14 PM
News genre alone has cost the ratings body over ₹15 crore since March; a full-genre freeze from July could wipe out several times its annual revenue
Imran Fazal Sep 1, 2026 9:13 AM
This partnership supports the University's next phase of growth in India following the launch of its GIFT City campus
e4m Staff Aug 31, 2026 5:06 PM
The Mumbai-based storytelling company will create brand-first microdramas, micro-docs, social series and micropodcasts
e4m Staff Aug 31, 2026 12:47 PM
Previously, Verma was Associate Brand Manager at Himalaya Wellness Company
e4m Staff Aug 31, 2026 11:54 AM
Partnership scales to Tamil, Telugu, Kannada, Malayalam, and Bangla editions on the JioStar network and JioHotstar
e4m Staff Aug 31, 2026 11:08 AM
At Rs 150 per 10 seconds, the prescribed CTV video rate is more than twice the Rs 70 rate applicable to mobile and desktop video
e4m Staff Aug 31, 2026 9:50 AM
The development comes amid devastating flash floods along the Nepal-Tibet border
e4m Staff Aug 29, 2026 6:43 PM
Brands are raising festive creator spends, but with influencer discovery getting crowded, focus is shifting from reach to relevance, regional influence & trusted voices that drive purchase decisions
Shalinee Mishra Aug 29, 2026 8:52 AM