Adfactors PR names Nikita Sarwara as Senior Vice President

In the new role, Sarwara will work across communication strategy, media engagement, thought leadership and crisis management

by e4m Staff
Published: Sep 7, 2026 12:45 PM | 2 min read

Adfactors PR names Nikita Sarwara as Senior Vice President

Adfactors PR has appointed Nikita Sarwara as Senior Vice President, overseeing key client mandates in corporate and brand communications.
In her new role, Sarwara will focus on communication strategy, media engagement, thought leadership, crisis management, and long-term client programs.
Sarwara has extensive experience at Adfactors PR, working across various sectors on corporate communications, brand PR, media outreach, and digital storytelling.
The appointment aligns with Adfactors PR's expansion efforts, including a recent acquisition of a majority stake in Australian consultancy SenateSHJ and investment in WLDD, emphasizing a broader focus on integrated communication strategies.

Adfactors PR has named Nikita Sarwara as Senior Vice President, with responsibility for key client mandates across the firm’s corporate and brand communications work.

In the new role, Sarwara will work across communication strategy, media engagement, thought leadership and crisis management. She will also be involved in long-term communication programmes for clients and work closely with senior teams within the firm.

Sarwara has spent several years at Adfactors PR, during which she has worked with clients across different sectors and communication requirements. Her work has included corporate communications and brand PR, along with media outreach and digital storytelling. She has also been involved in developing thought leadership programmes for founders and senior business leaders.

As part of her responsibilities as Senior Vice President, Sarwara will take on larger and more complex mandates while working with leadership and senior teams across client strategy and delivery. She will also contribute to proposals, pitches and communication programmes being developed for existing and prospective clients.

The development comes as Adfactors PR continues to expand both its geographical presence and the range of communications capabilities it offers.

The firm recently acquired a majority stake in Australian communications consultancy SenateSHJ, adding to its presence in the Asia-Pacific region. Adfactors PR has also invested in WLDD, a creator-led marketing and content distribution company.

The two moves reflect the firm’s growing focus on areas beyond conventional public relations, as communication programmes increasingly bring together corporate reputation, brand building, digital platforms and newer forms of content and audience engagement.

Adfactors PR works with Indian and international companies, startups and institutions across sectors. Its work spans corporate reputation, brand communications and strategic communications counsel.

In her new position, Sarwara will continue to work across corporate and brand communication mandates while taking on a wider role within the firm’s senior team.