The partnership aims to foster greater awareness, encourage open dialogues and promote acceptance around mental health

e4m Staff Mar 19, 2026 3:26 PM

ON PURPOSE will lead IMHA’s media relations and strategic communications, supporting its vision to reimagine and transform mental health discourse and practice in India

e4m Staff Jan 14, 2026 3:52 PM

At e4m Confluence 2025, Kartik Mehta calls for a conscious media ecosystem that balances growth with digital wellness

e4m Staff Nov 12, 2025 7:52 AM

This World Mental Health Day, we explore how agencies and in-house teams are making mental health a priority and showing that success and wellbeing can go hand in hand

Ritika Upmanyu Oct 10, 2025 7:05 PM

The initiative focuses specifically on protecting the wellbeing of young and vulnerable audiences in the context of social media

e4m Staff Oct 10, 2025 12:42 PM

Experts argue that outrage-based campaigns like that of Yes Madam can risk alienating consumers rather than fostering engagement

Soumya Gawri Dec 11, 2024 9:02 AM

The Yes Madam team issued a clarification, stating that the viral post was intended to spark discussions about mental health and the said employees were given a 'break' instead of being fired

e4m Desk Dec 10, 2024 3:35 PM

The brand had previously orchestrated a viral video of a fight between two men arguing over haircuts in the Delhi Metro to promote its ‘Harr expert, salon expert nahi hota’ campaign

e4m Staff Dec 10, 2024 9:31 AM

At e4m PR & Corp Comm 30 under 30 Summit 2024, a panel of industry experts discussed the ‘Importance of Mental health and Well-being in Corporate World’

e4m Staff Oct 30, 2024 6:50 PM

Maitri collaborated with Muktaa Mental Health Helpline for a print campaign aimed at breaking the stigma around suicidal thoughts

e4m Staff Oct 22, 2024 12:39 PM

Neeta Linz, General Manager- Brand Marketing, LG Electronics India, shares insights about the brand's campaign, shifting brand perception, connecting with consumers and more

Ritika Raj Jun 12, 2024 1:07 PM

The mandate was won in a multi-agency pitch

e4m Staff Feb 19, 2024 7:07 PM

Maybelline New York will provide the free training, Brave Talk, in association with The Jed Foundation

e4m Staff Oct 10, 2023 5:53 PM

News organisations share how they ensure employees have a fair and transparent support system

Chehneet Kaur Oct 10, 2023 12:01 PM

Advertising agencies shared with e4m that they are encouraging employees to have hard conversations, and catering to employee expectations about flexibility, physical and mental health

Tanzila Shaikh Oct 10, 2023 8:51 AM

The company also has as angel investors successful entrepreneurs including Shivashish Chatterjee and Yuvraj Singh and Harpreet Singh Grover

exchange4media Staff Sep 12, 2023 3:39 PM

Jha was addressing the audience at the fourth edition of The Restore Awards

exchange4media Staff Dec 5, 2022 10:35 AM

The mental wellness startup has rolled out a one-minute brand film

exchange4media Staff Oct 25, 2022 10:00 AM

Olympian PV Sindhu is the ambassador of the brand's mental health campaign

exchange4media Staff Oct 11, 2022 12:38 PM

The video is being promoted through all major media outlets and social media platforms to spread mental health awareness

exchange4media Staff Oct 10, 2022 5:25 PM

How brands did their bit to raise awareness about mental health and erase the stigma surrounding it

exchange4media Staff Oct 10, 2022 8:44 AM

At e4m Health Communication Conference, panelists engaged in an insightful discussion on combating mental health issues at workplace

exchange4media Staff Jul 20, 2022 4:57 PM

The poster and social media campaign, using music notations, urges musicians to seek help from a mental health counsellor if they are facing mental health issues

exchange4media Staff Jun 21, 2022 10:57 AM

The Founder of Aditya Birla Trust was speaking at ABP Network’s inaugural ‘Ideas of India’ summit

exchange4media Staff Mar 28, 2022 1:04 PM

The key winners including Pallavi Barnwal, Amrita Saraf, and Dr Samana Sayed this year overcame depression, chronic illnesses, and set up communities to help others

exchange4media Staff Dec 13, 2021 2:51 PM

The 4-film campaign is conceptualized by WATConsult

exchange4media Staff Oct 19, 2021 5:52 PM

The digital campaign by Ogilvy India has been created following a 2X increase in mental health search queries since the start of the lockdown

exchange4media Staff Oct 9, 2021 6:00 PM

According to a 80 dB study, majority of young adults surveyed, have given government a thumbs down in performance for managing pandemic, climate crisis and gender issues

exchange4media Staff Jul 8, 2021 5:08 PM

From being a taboo topic to being at the centre of discussion in the pandemic era, mental health issues are being seen in a new light by the advertising world, said experts

Mansi Sharma Jul 8, 2021 8:47 AM

Kabaddi Adda CEO Arvind Sivdas shared that 'Mann Ki Jeet' campaign aims to educate kabaddi players on mental health and encourages them to spread the message in the community

Mansi Sharma Jul 5, 2021 9:05 AM

The initiative is meant to put emphasis on mental health and other critical issues in the age of virtual learning

exchange4media Staff May 26, 2021 1:32 PM

Senior Consultant Psychiatrist Dr. Chakravarthy will discuss managing mental health during the pandemic, every day at 5:00 pm from 21st - 27th May on Zee Telugu’s Facebook page

exchange4media Staff May 21, 2021 2:23 PM

From counselling to medical support, agencies have been executing a slew of measures to improve the mental health of their employees

exchange4media Staff May 18, 2021 9:05 AM

The Group has not only backed several employee-friendly initiatives but also churned out brand campaigns that inspire positive changes in these trying times

Mansi Sharma May 11, 2021 8:40 AM

The series features icons from sports such as football, cricket, tennis and shooting, who share their stories of dealing with anxiety and depression

exchange4media Staff May 8, 2021 7:50 AM

Ruchika Varma, CMO, Future Generali India Insurance said that their media and marketing strategies always follow consumer behaviour and this campaign series is no different

Noel Dsouza Feb 4, 2021 8:17 AM

Guest Column: Tanuj Khanna, Creative Director, What’s Your Problem (a Wondrlab Company) & Suresh Eriyat, Founder & Creative Director, Studio Eeksaurus, narrate the process of creating this campaign

Tanuj Khanna & Suresh Eriyat Jan 22, 2021 8:46 AM

Mpower is urging netizens to showcase their unique ways of creating this very own #Myndful5 space, by posting interesting images on their social media handles

exchange4media Staff Jan 18, 2021 1:51 PM

The multi-video campaign showcases how releasing strong emotions on inanimate objects are early signs of mental illness

exchange4media Staff Jan 16, 2021 8:02 AM

The 3 minutes video song centering mental health crisis is garnering rave reviews

exchange4media Staff Dec 24, 2020 3:24 PM

Unveils Act Now, a special film to drive the importance of urgency and immediacy in addressing the rising mental health crisis and in efforts to normalise conversations on the issue

exchange4media Staff Dec 11, 2020 2:10 PM

The long-format press ad uses a simple visual device that not only spreads the message but also makes the reader engage with it

exchange4media Staff Oct 13, 2020 2:06 PM

The campaign crafted by WATConsult aims to accentuate and bring awareness around the importance of the brand's mental well-being kit

exchange4media Staff Sep 14, 2020 2:26 PM

The campaign crafted by WatConsult aims to accentuate and bring awareness around the importance of the brand's mental well-being kit

exchange4media Staff Sep 14, 2020 2:25 PM

The digital healthcare platform aims to address a robust online counselling service, spreading awareness around this critical area through audio-visual and other mediums

exchange4media Staff Jul 20, 2020 10:00 PM

Through this initiative, they will support those who are struggling with health issues and disorders

exchange4media Staff Jul 15, 2020 4:10 PM

The volume of yoga conversations on social media has also seen a rise

exchange4media Staff Jun 23, 2020 1:27 PM

The agency not only aims to initiate this tie-up for a specific time but also, intends to let its employees use these services till the end of this year

exchange4media Staff Jun 5, 2020 10:00 PM

The social media campaign urges viewers to stay positive during the current situation

exchange4media Staff Jun 3, 2020 10:00 PM

Sridhar comes with 14 years of experience in marketing and has worked across various industries

exchange4media Staff Apr 15, 2020 4:02 PM