As per the mandate, Jaquar will collaborate with Social Beat on an integrated digital strategy including social media, digital first campaigns, performance marketing and organic traffic growth

exchange4media Staff 11 hours ago

New OOH Inventories?blur=25

Experts discuss OOH inventories and new avenues brands can explore to make themselves more visible in the current COVID environment

Noel Dsouza 19 hours ago

Alex Schultz?blur=25

Former VP of Product Growth, Analytics & i18n at Facebook, Schultz has been promoted to fill the CMO post left vacant after Antonio Lucio's departure last month

exchange4media Staff 20 hours ago

digital marketing?blur=25

ISSDA's Karan Pahuja and Rohit Kumar were the hosts, while Bruce Clay's Sanjeev Duggal and Ajay Chhabra participated as speakers in the webinar

exchange4media Staff 1 day ago

Bandhan Bank?blur=25

Parikh will be responsible for the Digital Banking Business P&L and for building a strong digital backbone to support the bank

exchange4media Staff 1 day ago

Times OOH Cricket Activation?blur=25

The OOH player currently has two of their clients, MCX and Delta Faucets, on board for the digital activation

Noel Dsouza 1 day ago


Industry players say with the heralding of the festive season, brands will look to create influencer marketing campaigns and PR firms will be key in vetting of influencers

Nafisa Shaheen Sep 28, 2020 8:44 AM


Aman Dhall, who was earlier heading Corporate Communications at, will move on

exchange4media Staff Sep 25, 2020 6:11 PM


‘Turn The Tide’ media playbook offers a perspective on the evolving consumer and media landscape, and recommends media strategies that businesses can deploy to drive efficient outcomes

exchange4media Staff Sep 25, 2020 4:11 PM

Ved yadav?blur=25

Guest Column: Yadav, VP-Growth & Marketing at KhataBook, writes how growth of sports, other than cricket, especially on digital medium, offers marketing opportunities to brands

Ved Prakash Yadav Sep 25, 2020 9:18 AM

Shreya Krishnan?blur=25

Shreya Krishnan, Sr. VP and Head Marketing and Communications at Anviti Insurance Brokers, was recently awarded the ‘Emerging Leader in Marcom’ at e4m PR and Corp Comm Women Achievers Awards 2020

exchange4media Staff Sep 25, 2020 9:07 AM


The partnership will be executed by the agency’s Mumbai team

exchange4media Staff Sep 24, 2020 12:39 PM


Unicommerce is serving companies in the Philippines and Vietnam markets and soon will be adding other emerging e-commerce markets of South-East Asia

exchange4media Staff Sep 23, 2020 7:17 PM


Laqshya Group’s proprietary software platform called SHARP has gathered compelling data about the spending habits of people

exchange4media Staff Sep 22, 2020 12:41 PM


Datta comes with over 16 years of experience in senior leadership roles at companies such GREY Worldwide, McCann-Erickson, Ogilvy, and Lowe Lintas

exchange4media Staff Sep 21, 2020 5:08 PM


This year, Indians are willing to spend INR 15,000 on an average for shopping, states the report

exchange4media Staff Sep 21, 2020 3:43 PM

Decoding Target Marketing - How to Market your Brand with Quora?blur=25

The virtual session shared insights from several studies done by Quora on driving performance by targeting large, high-intent audiences

exchange4media Staff Sep 21, 2020 9:26 AM

Mallika Sinha?blur=25

Mallika Sinha, Senior Manager Marketing Communications at Vestige Marketing, says the PR industry is set to further become digitally strong in the years to come

exchange4media Staff Sep 21, 2020 9:23 AM


The dataset covers critical elements from marketing campaigns including brands, pricing, promotions and media platforms

exchange4media Staff Sep 18, 2020 1:37 PM