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Guest Column: Piali Dasgupta, Senior Vice President – Marketing at Columbia Pacific Communities, writes about the growing impact of digital marketing on consumer behaviour

Piali Dasgupta 1 day ago

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Guest Column: Priyanka Sethi, Director - Head of Marketing, Haier India, writes why digitalization is not only the need of the hour but also the road ahead for brands to strengthen marketing

Priyanka Sethi May 29, 2023 9:10 AM

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Been talks about how a host of new tools are revolutionizing the way organizations utilize AI and big data, and more

Shantanu David May 29, 2023 8:50 AM


Being an advertising veteran, Yaccarino is expected to collaborate with advertisers and turn the platform positive for marketers, say brand experts  

Nilanjana Basu May 29, 2023 8:40 AM


TechTalk: This is the first of a two-part series that explores what advertisers and agencies want from upcoming regulations on Generative AI

Shantanu David May 29, 2023 8:14 AM


Larah aims to reflect the modern Indian woman with the new brand tagline, ‘My Home My Way’

exchange4media Staff May 28, 2023 6:00 PM

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The return and rebranding has to be a well-laid-off plan, especially the marketing and advertising part of it, for them to regain consumer trust, say experts

Shantanu David May 25, 2023 8:41 AM


The idea is to encourage advertisers and vendors to easily create customized product imagery, improve ad relevance, scale campaigns, and better manage creative assets

exchange4media Staff May 24, 2023 11:42 AM


Prior to joining Alike, Nathan most recently served as the AVP of Growth at The HelloWorld

exchange4media Staff May 23, 2023 5:27 PM


Froah most recently served as Senior Vice President of Global Brand and Marketing at MetLife

exchange4media Staff May 23, 2023 4:26 PM


India’s celebrated startups face a setback as their investors marked down their hefty valuations. How much will this impact the advertising and media sector?

Kanchan Srivastava May 22, 2023 8:41 AM

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Shiv Kumar, Chief Marketing & Passenger Experience Officer, Manohar International Airport, spoke at the e4m NEONS OOH Conference

exchange4media Staff May 19, 2023 3:54 PM

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At e4m NEONS OOH conference, experts spoke on ‘need for optimized OOH advertising for an efficient brand building’

exchange4media Staff May 19, 2023 12:53 PM


The TOI Trust Index survey conducted by Nielsen rated TOI at 77.6, Twitter at 60.7 and BBC World News at 56.5

NATIVE CONTENT May 18, 2023 10:45 AM


These influencers have relatively small followings but higher engagement rates. Monetization modes and brand following have added scale to this medium

Tanzila Shaikh May 16, 2023 9:08 AM