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The refreshed identity reflects on agency's evolution and the changing landscape of communications, where influence is built through credibility, community, and culture as much as visibility
Guest Column: Communication Consultant Ganapathy Viswanathan writes how the Air India building at Mumbai’s Nariman Point has been for generations a reference point in everyday conversations
Ganapathy Viswanathan Jun 6, 2026 11:55 AM
President Seok Woo Yong, who has led the business, will serve as advisor to the Head of Device eXperience (DX) Division
e4m Staff May 4, 2026 10:19 AM
Most recently, as Chief Operating Officer of Shardul Amarchand Mangaldas
e4m Staff Apr 24, 2026 7:28 PM
Meher Bajwa most recently served as the Deputy Regional Director of Digital Operations
e4m Staff Jan 27, 2026 4:28 PM
Rather than a complete overhaul, the refreshed identity builds on familiar brand codes
e4m Staff Jan 17, 2026 10:05 AM
Ten x You is designed for recreational, aspiring and fit-curious consumers
e4m Staff Jan 16, 2026 3:13 PM
The ministry has asked X Corp to submit an action taken report within 72 hours, detailing measures adopted to address the issue of Grok being misused to create and circulate obscene content
Most marketers use AI tools in silos (for segmentation or content, etc.), but true “agentic” systems coordinate them like a team of assistants.
Brij Pahwa Dec 11, 2025 3:00 PM
India’s theme parks, gaming zones, and adventure hubs are tilting toward digital marketing with influencer partnerships, gamified bookings, and localised campaigns
Sunidhi Vijay Apr 29, 2025 9:06 AM
Instead of investing Rs 8–10 lakh per episode for an original fiction show, Sony has opted for a cost-effective route: syndicating an already-produced show, repackaging it under a new title
e4m Staff Apr 29, 2025 8:57 AM
Mindshare's specialized IP marketing approach will help Hisense Visual forge meaningful connections across cultural communities
e4m Desk Apr 16, 2025 12:43 PM
The Standing Committee on Communications and IT has recommended to the MIB that there is a need to formulate a policy to curb content glorifying consumption of alcohol & drugs, and acts of violence
Prior to this, Keisuke Oishi was the GM/Director of Amazon Music Japan
e4m Desk Jan 22, 2025 12:04 PM
With the potential to generate 5 lakh jobs, it reflects the government's visionary approach to making India a global leader in content creation, said Vaz
e4m Staff Sep 19, 2024 3:29 PM
NCoE to enhance India’s soft power globally & attract foreign investment by positioning India as a content hub for providing state-of-the-art content, said PIB
e4m Staff Sep 18, 2024 4:12 PM
The partnership aims to develop innovative campaigns that highlight the growing market for comfortable athleisurewear
e4m Staff Aug 6, 2024 11:16 AM
The partnership will give UFO Moviez exclusive rights to bring VisualDub technology to film studios & film producers
e4m Staff Jul 29, 2024 1:19 PM
Origami Creative, is a boutique creative branding and marketing agency, that delivers holistic brand solutions across India, UAE and Canada for 23 years
e4m Staff Jul 26, 2024 1:04 PM
Kapur, who was previously associated with Pernod Ricard India, has joined as EVP & Head - Corporate Brand, Communications & Sustainability
The collection offers a range of t-shirts, shorts & tracks that seamlessly blend functionality and styling
e4m Staff Oct 5, 2023 11:48 AM
The campaign has been conceptualised by Lowe Lintas, Kolkata
exchange4media Staff Apr 24, 2023 12:01 PM
New campaign featuring Rajasthan Royals Superstars urges to have Play Mode On
exchange4media Staff Apr 20, 2023 6:35 PM
Backed by France’s Annecy Fest, India’s first-ever international festival of AVGC-XR 'AniMela' is to be held in Mumbai in November
exchange4media Staff Feb 10, 2023 10:42 AM
Signs up ace Indian cricket all-rounder Hardik Pandya as brand ambassador
exchange4media Staff Nov 1, 2022 5:27 PM
The live matches will be screened across INOX multiplexes in more than 25 cities
exchange4media Staff Oct 11, 2022 5:23 PM
The #KhudKiSunLe campaign spreads across multiple platforms including TV, Print, Digital, and OOH
exchange4media Staff Aug 17, 2022 8:41 AM
The company's EBITDA and net profit stood at Rs 54 crore and Rs 17 crore respectively
exchange4media Staff Jan 24, 2022 8:09 AM
Kapur will be reporting to Thibault Cuny, MD and CEO, Pernod Ricard, South Asia
exchange4media Staff Sep 3, 2021 2:18 PM
Net loss stood at Rs 83 crore, while revenue was Rs 21 crore
exchange4media Staff Feb 3, 2021 7:06 PM
The platform has already onboarded more than 200 famous content creators, including Faisal (Faisu) Shaikh and Sameeksha Sud
exchange4media Staff Sep 9, 2020 4:14 PM
Cinema industry experts share their predictions on when the industry will get back on track and solutions to sustain in the market after the COVID-19 lockdown
Noel Dsouza Apr 22, 2020 9:12 AM
As per media reports, INS and the Association of Radio Operators of India have made repeated requests to the DAVP for settling the dues by various central ministries
exchange4media Staff Apr 21, 2020 12:03 PM
The accounts of the influencers were blocked in July 2019 after an FIR was filed against them for inciting religious disharmony though a video
exchange4media Staff Mar 12, 2020 3:10 PM
The results were taken on record by the Board of Directors today at a meeting held in Mumbai
exchange4media Staff Feb 7, 2020 5:07 PM