The agency will now be responsible for crafting and managing Priyagold’s key messaging across the Indian market and manage end-to-end via the social media

exchange4media Staff 17 hours ago

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Guest Column: Aashish Walia, CMO, IndiaFirst Life Insurance Co. Ltd., writes on the importance of giving a brand the millennial-mindset makeover with discovering new perspectives & embracing new ideas

Aashish Walia Sep 21, 2021 4:17 PM

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News First CEO S Ravikumar shared that feedback from the market and audience has been encouraging but there is always room for improvement

exchange4media Staff Sep 20, 2021 4:23 PM

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The 'newest kid on the Kannada news channel block' was launched on September 20, 2020

exchange4media Staff Sep 20, 2021 1:31 PM


Together, the companies extend a distinctive proposition to global and Indian clients seeking multi-market scalability and cutting-edge communication solutions

exchange4media Staff Aug 31, 2021 11:42 AM

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The airline believes that this partnership will facilitate its global expansion drive and further fortify its plans to leverage international sectors

exchange4media Staff Aug 18, 2021 1:34 PM

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Most recently, Saba served as the Marketing Head with Max Skill First

exchange4media Staff Aug 10, 2021 4:05 PM


The agency aims to provide a whole range of services to help brands stand out in a heavily cluttered market

exchange4media Staff Aug 6, 2021 12:53 PM

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Yadav, the founding partner of First Partners, notes that expertise and value are germane to competitiveness irrespective of location in the post-Covid world

Nafisa Shaheen Jul 8, 2021 8:41 AM

Pragya Misra Mehrishi?blur=25

Prior to joining Truecaller, Mehrishi was associated with WhatsApp to manage communications, and drive reputation & advocacy efforts

exchange4media Staff Jul 6, 2021 2:25 PM

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While speaking at the e4m eTechManch conference, Kaganovsky, the Global CTO at Wakemaker, reiterated that investing in AR at the right time will help brands reap its benefits when it goes mainstream

exchange4media Staff Jun 25, 2021 9:14 AM

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Guest Column: Sonia Notani, CMO, IndiaFirst Life Insurance Company, shares that Integrating 3 Vs – Voice, Video, and Vernacular - in the digital space helps enable a well-rounded strategy

Sonia Notani Jun 4, 2021 8:40 AM


Here's how organisations have been moving towards creating a sustainable work culture in the industry during the pandemic

Nafisa Shaheen May 28, 2021 9:00 AM

pure nutrition?blur=25

The agency will handle social media, paid media, website development and SEO for the brand

exchange4media Staff May 24, 2021 11:00 AM


Industry watchers discuss the meaning and impact of the rebranding exercise a day before the airline company went public

Mansi Sharma May 20, 2021 8:36 AM

Go First?blur=25

The Airline is in the process of transitioning all its operations under this new brand

exchange4media Staff May 13, 2021 6:18 PM


Through the Mothers' Day campaign by Dentsu, the publication focuses attention on nurses, doctors, administrators, law enforcement officers who leave their families behind to fight the pandemic

exchange4media Staff May 10, 2021 10:41 AM