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RachanaChowdhary

Chowdhary talks about her journey in the PR industry and tells us how the company has helped start-ups by offering a platform to publish their stories through InstaaPR

Nafisa Shaheen 6 hours ago

WATConsult Instagram

The latest report from the agency’s research vertical, Recogn, decodes Instagram in India from a user's perspective and gives insight on how it is helping brands drive sales

exchange4media Staff Oct 14, 2019 12:29 PM

Rainshine

Culture Machine Media will be structured into two focussed businesses - CM Studios and Lightstream

exchange4media Staff Oct 14, 2019 11:44 AM

YES Bank

Anita Pai has been appointed as Chief Operating Officer, while Jasneet Bachal has been named Chief Marketing Officer of YES BANK

exchange4media Staff Oct 10, 2019 2:52 PM

Sameer

Pitalwalla to continue with Rainshine Entertainment, the holding company of Culture Machine, in advisory role

exchange4media Staff Oct 9, 2019 2:19 PM

BARC

Ad insertions by Amazon India, which has been ranking as the number 1 advertiser for the past 2 weeks, rose from 14889 in week 38 to 30729 in week 39

exchange4media Staff Oct 9, 2019 8:52 AM

Ketchum Sampark Intellect

Ketchum Sampark will offer Intellect a range of services including strategic counsel & planning, media relations, issues & crisis management, advocacy and integrated campaign development

exchange4media Staff Oct 7, 2019 5:18 PM

Dentsu Webchutney Logitech

The agency conceptualised the Pebble InstaVibe Test, an on-ground activation where consumers can win a free Logitech Pebble mouse through a Rube Goldberg machine that analyzes their Instagram profiles

exchange4media Staff Oct 4, 2019 3:48 PM

ParitoshKataria

The Marketing Head talks about their recent campaigns, marketing strategy and growth of the health insurance sector

Shreshtha Verma Oct 4, 2019 8:46 AM

mc Donald's

The activity, where McDonald’s asked food lovers to dedicate songs to its menu, was conceptualised by 22feet Tribal Worldwide

exchange4media Staff Oct 1, 2019 2:56 PM

IBLF

IBLF 2019 returns with a host of outstanding business authors, each of whom has made contributions to business thought and practice

exchange4media Staff Sep 30, 2019 11:41 AM

Disney Rise Against Hunger

Over 700,000 meals were packed by Disney 'VoluntEARS' for local communities across six cities – Mumbai, Delhi, Bengaluru, Chennai, Hyderabad, and Trivandrum

exchange4media Staff Sep 27, 2019 3:46 PM

socc

Socxo platform will help Aegon Life boost organic reach, trust & awareness to their content marketing initiatives

exchange4media Staff Sep 26, 2019 5:03 PM

Aegon Life and Paytm

As a part of the tie-up, Paytm will distribute Aegon Life products to its customers

exchange4media Staff Sep 26, 2019 1:16 PM

Swiggy's creative on instagram music

Interactions on social media have helped Swiggy reach its audience, while bringing forth a take on trending topics, says Ashish Lingamneni, AVP Marketing, Swiggy

Nafisa Shaheen Sep 24, 2019 8:15 AM

Kids insights

Kids Insights has tied up with TotallyAwesome and will be surveying 410 kids a week in India for real-time market intelligence on attitudes, behaviours and consumption by Indian kids

exchange4media Staff Sep 23, 2019 5:44 PM

fbb fashion love stories

The first-of-its-kind concept brings fashion love stories to life on Instagram stories while allowing the audience to be a part of it

exchange4media Staff Sep 23, 2019 3:29 PM

BARC

IIM-A in its report stated that no significant increase in BARC’s current sample size is required with the proviso that the current cost levels are being maintained

exchange4media Staff Sep 19, 2019 10:41 AM