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Bhawnani has been appointed VP- Product, Brand and Channel Marketing

exchange4media Staff 1 hour ago

He will now be Joint VP, Product, Brand and Channel Marketing

exchange4media Staff 1 day ago

‘DAN Explore for Programmatic’ is an engine for programmatic audience performance, which merges with their flagship insights engine DAN Explore

exchange4media Staff 2 days ago

Lawson appointed Worldwide Chief Operating Officer, Josh Krichefski becomes EMEA CEO and Kate Rowlinson to lead MediaCom UK

exchange4media Staff 5 days ago

As the #faceappchallenge took over Twitter and Instagram, we spoke to industry experts to decode how brands and marketers are making the most of such social media phenomenon

exchange4media Staff 6 days ago

Brand experts say that the millennial consumer is looking for something that is more long-term, gratifying and value-driven

Noel Dsouza 6 days ago

Created by Leo Burnett Orchard and Indigo Consulting, the promotional contest got over 11,000 applications in a week

exchange4media Staff 6 days ago

Star was one of the first organisations to offer ‘6+6 months’ maternity leave programme, 4 weeks of paternity leave, and a flexible leave policy

exchange4media Staff 1 week ago

Actress Neha Dhupia launches the second challenge on Instagram; to participate one needs to post video of them saying the tongue twister ‘Better fed bellies make Bachpan better’

exchange4media Staff 1 week ago

Created in collaboration with AGENCY09, the video campaign is live across digital media

exchange4media Staff 1 week ago

UK’s independent industry self-regulation group Advertising Standards Authority recently said anyone with 30,000 followers should be considered a celebrity on social media

Shreshtha Verma 10-July-2019

As brands become more convinced of social media's power, its scope and influence are being tested by marketers in new ways

Shikha Paliwal 09-July-2019

Customer engagement to be leveraged through walk-ins across 200+ offices of Max Life

exchange4media Staff 08-July-2019

The actor made the announcement by changing his Instagram name from Kartik Aaryan to Manyavar Kartik Aaryan

exchange4media Staff 05-July-2019

The report states that an ideal sample size should be based on aspects like sample design, cost of sampling, overall budget and population characteristics

exchange4media Staff 03-July-2019

The company has been recognised as amongst the best in Media & Entertainment by the ‘Great Place to Work’ survey

exchange4media Staff 02-July-2019

Grievance Against Misleading Advertisements will focus on the following sectors: food, agriculture, health, education, real estate, transport and financial services

exchange4media Staff 29-June-2019

This year, Aadyam has partnered with Paytm and Insider.in to bring a seamless ticketing experience for its fans and theatergoers

exchange4media Staff 28-June-2019

Barta, author & Former Partner, McKinsey, spoke about the traits of marketing leadership in his keynote speech at TechManch 2019

Neeta Nair 28-June-2019

Conceptualised and created by Leo Burnett Orchard, the video establishes Acko as a no-brainer choice for customers

exchange4media Staff 24-June-2019

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