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Yesudas S Pillai, Advertising and Mktg Strategist, Investor & Founder at Y&A Transformation, shares observations from a chance interaction during a morning run & reflections shaped by life experiences
e4m Staff Jul 11, 2026 5:00 PM
The admission came during an exchange on X, where users were discussing Anthropic's utilisation of computing infrastructure provided by Musk’s own venture, SpaceXAI
e4m Staff Jul 11, 2026 3:44 PM
Meta’s push to replace phone numbers with usernames for its Indian user base has run into a wall in Delhi. But the real story is what one identity, shared across 3 apps, does for a single advertiser
Anuja Jain Jul 11, 2026 8:55 AM
Across categories, brands are shifting towards creators with distinctive content styles, whose audiences engage with them for a unique storytelling approach rather than follower count or mass appeal
Shalinee Mishra Jul 11, 2026 8:41 AM
Guest Column: Haresh Nayak, CEO of Connect Network Inc., on why the next decade of marketing belongs to organisations that plan with intelligence, not assumptions
Haresh Nayak Jul 11, 2026 8:30 AM
From disappearing faces to a boardroom run by pink wigs, this week's ads bet big on the absurd
Aryendra Khan Jul 11, 2026 8:06 AM
With the new Platform Properties feature, creators and brands can view key performance metrics such as clicks, impressions and search queries that drive traffic to their social content
e4m Staff Jul 10, 2026 2:53 PM
The special issue examines how Indian women understand, negotiate and experience consent across homes, relationships, workplaces, public spaces and digital life
e4m Staff Jul 10, 2026 2:27 PM
Sparsh Ganguli will report to Mohit Joshi, CEO, Havas Media Network India
e4m Staff Jul 10, 2026 1:46 PM
With weekly TV ratings on pause, the industry is forced to confront a bigger question: Has advertising become too dependent on measurement to trust creativity?
Aryendra Khan Jul 9, 2026 7:32 PM
In the first part of this series, we celebrate 6 business leaders who built institutions that allowed journalism to scale
Ruhail Amin Jul 9, 2026 6:19 PM
Prior to her promotion, Himika Gupta held the role of Senior Brand Manager at the bank
Sam Tomlinson succeeds Jamie Posnanski who has returned to the United States to focus on personal commitments
e4m Staff Jul 9, 2026 10:25 AM
Chopra will now lead sales strategy and execution across all Hybrid India markets, working closely with the regional leadership team to deepen partnerships with brands and agencies.
Yesudas S Pillai has shared his observations on a front-page newspaper advertisement by The Leela Palace, reflecting on how brand messaging can influence consumer attention and interpretation
In a statement, the social media giant said several of the advertisements and advertiser accounts at the centre of the controversy had already been detected and disabled
Noor Fathima Warsia, Group Editorial Director at BW Businessworld, leads a multi-platform editorial operation - from global interviews to debates about the economics of influence and AI
e4m Staff Jul 8, 2026 12:20 PM
Restaurant Brands Asia Limited is the operator of Burger King in India and Burger King and Popeyes in Indonesia
Prior to joining Yum! Brands, Mukherjee spent more than 15 years at Procter & Gamble
Marketing veteran Shubhranshu Singh remembers Atul Hegde’s leadership and vision
Despite stepping away from international cricket, Dhoni continues to remain a favourite with brands because of his connect with fans
Prior to this, Vaibhav Patel was with Texspin Bearings as Manager - Branding, Communication & PR
He has held senior positions at Essence, Omnicom Media Group, Madison and Mindshare
Prior to joining IGP, Rohit served as a senior-level finance leader at Import Express Private Limited and O1 India Private Limited
The book deals with executive success and the new rules of winning at work
e4m Staff Jul 6, 2026 10:00 AM
According to industry forecasts, India's intelligence advertising revenue, the category built around AI-powered search and discovery, is forecast to cross 2.5 billion dollars in 2026, growing 9%
Anuja Jain Jul 6, 2026 9:09 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says India’s PR industry is evolving from media relations to strategic biz counsel, with ideas and innovation driving its future
Ganapathy Viswanathan Jul 6, 2026 8:06 AM
The survey is conducted by Ipsos and PRCAI in collaboration with Astrum Reputation Advisory, capturing insights from consultancies and corp comm teams, and mid to senior level industry professionals
Before joining IFFCO-TOKIO, Singh held several senior leadership positions at Bajaj General Insurance
Avinash Kaul, Co-Author of ‘The Next Mountain’, and former CEO of Network18, has put up a LinkedIn post on the professionals who quietly drive outcomes, shoulder accountability & hold teams together
Pavan Kaushik's new book, The Fifth Estate, highlights the critical evolution of corporate communication in shaping trust and reputation in today's business landscape
e4m Staff Jul 3, 2026 10:49 AM
Hawa has more than two decades of experience in enterprise technology, professional services, and workforce transformation
Pankaj Srivastava recently stepped down as Vice President – IPs, Events & Special Projects at Zee Media
Marketers and brand leaders are unanimous that TV measurement needs to go beyond traditional reach, frequency metrics by combining cross-media audience measurement with richer content intelligence
Shantanu David Jul 3, 2026 8:57 AM
Chatterjee’s expanded portfolio includes Fourth Estate, Perennial, HarperCollins, Harper Business, Harper Fiction, Harper Non-Fiction, Harper Faith, Harper Learning and Harper Hindi
In a LinkedIn post, Ajit Varghese, Partner and CEO, Madison World, has shared his views on Zee's acquisition of the FIFA World Cup 2026 broadcast rights
Rasesh Upadhyay brings his extensive experience in finance, strategy and business transformation to this role
Guest Column: Ranjan Malik, Co-founder of Primalise, writes on the hidden pattern behind stalled restructures, failed culture programmes, sluggish digital initiatives and disappointing AI rollouts
Ranjan Malik Jul 2, 2026 4:57 PM
Borgenbring will work across markets and functions, helping connect people, strengthen capabilities and support the communications community on a global scale
e4m Staff Jul 2, 2026 10:38 AM
Marketers say that while creators are increasingly becoming part of the media mix, influencer marketing accounts for just 3-10% of the ad spends
Shalinee Mishra Jul 2, 2026 9:40 AM
From business-first ideas to creator equity and a growing appetite for AI-era humanity, has Cannes Lions 2026 charted advertising's next chapter?
Aryendra Khan Jul 2, 2026 9:14 AM
Singh unveiled the new venture through his newsletter, Connectively, where he outlined his vision of creating a platform for thoughtful industry conversations
Rochelle Chhaya, President, UM & Initiative, APAC, spoke to e4m on taking over the leadership, growth in India, the focus on AI and more
Simran Sabherwal Jul 1, 2026 9:31 AM