glo
Everyone knows what ads cost. They rarely know what they do. Premjeet Sodhi, Global Analytics Lead at WPP Media, writes why advertising must move beyond media metrics to business outcomes
Premjeet Sodhi May 29, 2026 6:55 PM
In this ‘In the Spotlight’ series, Abhilasha Gupta, Tech Mahindra discusses her journey as a communicator, leading comms at a global scale, impact of technology, and more
Ritika Upmanyu May 29, 2026 4:54 PM
The partnership aims to reflect the aspirations of a fast-evolving India
e4m Staff May 28, 2026 2:54 PM
In his earlier role as Director-Digital, Jaison Dsouza was managing experts across Search, Social, Programmatic and Ad Ops channels
Guest Column: Shubhranshu Singh writes on how the football World Cup has never been an Indian sport, and why that is precisely the point
Shubhranshu Singh May 28, 2026 8:46 AM
Mukesh Mundra joins upGrad from JioStar, where he served as Head of Finance
e4m Staff May 26, 2026 3:02 PM
Moorthy’s additional responsibilities include media buying, influencer marketing, brand building, and oversight linked to Lightbox, the company’s in-house creative agency
Imran Fazal May 26, 2026 9:14 AM
Based out of Ogilvy UK, Samuel Heath will report to Global Chief Creative Officer Liz Taylor
e4m Staff May 25, 2026 4:40 PM
The agency network outpaced Omnicom Media and Publicis Media as global media reviews touched $7 billion in Q1 2026
e4m Staff May 22, 2026 2:09 PM
Founded in 1926, Essel Group has grown into a multi-faceted conglomerate with a diverse presence across businesses
e4m Staff May 21, 2026 1:38 PM
Lisa Materazzo announced that she will step down from her role effective June 1
Campopiano serves as Worldwide Chief Creative Officer, Global Clients at OAG
e4m Staff May 19, 2026 8:20 AM
While APAC saw organic decline of 7.5% and Americas declined 3%, Japan and India achieved organic growth
e4m Staff May 18, 2026 1:44 PM
Most recently, Arocho served as Senior Vice President, Global Consumer Products and Franchise Management at Paramount Global
e4m Staff May 16, 2026 9:09 AM
Prior to her elevation, Malvika Sujan held the role of Associate Director - Strategic Partnerships
Bhattacharya highlighted her role didn’t have any scope for creativity; said she now stands without a title
Neeta Nair and Raaina Jain May 15, 2026 10:25 AM
Advertising executives say while India’s domestic economy remains resilient, brands are becoming more selective and strategic with media spending
Imran Fazal May 14, 2026 9:04 AM
In her new position, Kelsey Murray will report to Global CEO Laurent Ezekiel
e4m Staff May 13, 2026 12:25 PM
Toby Jenner and Philip Heimann will report to WPP Chief Operating Officer Devika Bulchandani
e4m Desk May 12, 2026 12:05 PM
Apart from his role at BRICS CCI, Shastri is also associated with the Indian Institute of Governance & Leadership and the Confederation of Young Leaders
e4m Staff May 12, 2026 10:18 AM
GCCs are rapidly evolving into in-house marketing, analytics and content hubs for global brands in India.
Brij Pahwa May 11, 2026 7:11 PM
Lalita Nayak has over two decades of experience across fintech, media, gaming, and digital platforms
e4m Staff May 11, 2026 1:23 PM
The Global Creative roster has been consolidated with 3 Holding companies: Publicis, WPP, and Stagwell
e4m Staff May 11, 2026 11:17 AM
GCC teams are now owning the product roadmap as modern advertising infrastructure increasingly resembles a large-scale software problem, note tech pundits
Shantanu David May 11, 2026 9:29 AM
Catherine Sullivan is leaving Burson following a 12-year tenure with the agency
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores the tension between global marketing frameworks and local realities
Shantomoy Ray May 8, 2026 8:09 AM
Prior to this, Gregory Owens was with X as VP - Sales and Partnerships in Europe & Africa and Channel Sales globally
Previously Senior Vice President of Global Sales, Schäffner will now lead Duetto’s global commercial organization
Prior to this, Inderpal Singh Jaggi held the role of Deputy Vice President at the company
Global brands are shifting marketing intelligence to India, with GCCs evolving into hubs for AI, analytics and decision making.
Brij Pahwa May 4, 2026 2:33 PM
Manoj Nagpal will report to Scott Bajtos, Global Vice President, Consulting, Customer Engineering & Customer Success at Adobe
e4m Staff May 4, 2026 11:00 AM
At Lenskart, Acharya was handling two roles: Global Business Head of Aqualens and Vice President-E-commerce for Lenskart.com
Gautam Anand's appointment will play a key role in strengthening connectivity across HSBC’s international network for Global India clients
e4m Staff Apr 30, 2026 11:25 AM
Mehrotra was earlier the Global Product Lead, Mobile Apps Ads -Measurement and Ecosystem
e4m Staff Apr 28, 2026 3:35 PM
Mahesh Samat held the role of Global Head - Publishing and Branded Retail at the company
e4m Desk Apr 28, 2026 10:10 AM
Jamuar is an ex IRTS officer with wide experience across the Indian railways, DMRC, and internationally in the UK, USA, France, Middle East and Europe
e4m Staff Apr 27, 2026 1:02 PM
The platform to provide local language support across the U.S., EMEA, APAC, and LATAM
e4m Staff Apr 24, 2026 6:46 PM
Kassim said the company’s focus will be on further elevating the portfolio of global brands, enhancing consumer experiences, and driving meaningful growth across markets
e4m Staff Apr 21, 2026 4:46 PM
Lalit Gangwar is a founding team member and will now lead all global business operations for Pocket FM’s audio business
e4m Staff Apr 21, 2026 10:01 AM
A few days ago, Sharma had sparked speculation about the new venture with a post on X
e4m Staff Apr 20, 2026 4:45 PM
She was previously associated with NEC Corporation India, where she led the HR function.
e4m Staff Apr 18, 2026 3:58 PM
Together, they will leverage technology to drive social impact, focusing on tech-for-good initiatives, the company said
e4m Staff Apr 17, 2026 6:27 PM