game
Guest Column: Dr. Sandeep Goyal decodes why KBC’s new theme line is not an advertising message but a product repositioning
Sandeep Goyal Aug 24, 2026 8:15 AM
In the ‘Not a Gentleman’s Game’ campaign, the World Cup-winning captain brings the aggression, intensity and ambition of Team India to Sony Sports Network’s high-energy campaign
e4m Staff Aug 22, 2026 11:36 AM
The iconic reality entertainment franchise premieres on 30 August on Star Jalsha and JioHotstar, promising a high-stakes game of strategy, relationships and unexpected twists
NATIVE CONTENT Aug 21, 2026 10:04 PM
The campaign covers broadcast of tournaments being held from August 15 to December 1
Bluetile and BestPlay founders and senior leadership to collectively invest Rs 733.5 crore in Nazara equity at Rs 306 per share
The information is part of the agency's provisional attachment order (a copy of which is with e4m) in the alleged money laundering case against Gameskraft
Imran Fazal Jul 29, 2026 8:14 PM
The attached assets include bank balances, fixed deposits, mutual funds, convertible notes, equity shares, a farmhouse, and multiple residential and commercial properties
e4m Staff Jul 24, 2026 3:30 PM
Rakasree Basu is the founder and producer of Glasgow-based Momentum Films
e4m Staff Jul 22, 2026 2:57 PM
As install costs remain among the world's lowest, Indian gaming apps are drawing greater interest from brands and advertisers
Anuja Jain Jul 20, 2026 9:03 AM
For an industry that has spent years pitching brands on esports sponsorships, tournament co-branding and competitive streamer endorsements, this diversification carries an obvious commercial subtext
Aryendra Khan Jul 17, 2026 9:11 AM
The 2026 Commonwealth Games will take place in Glasgow, Scotland, from July 23 to August 2, 2026, and will be broadcast live on Sony Sports Network channels and streamed live on Sony
e4m Staff Jul 16, 2026 9:50 AM
e4m had first reported about Head Digital Works filing a review petition in the SC challenging the twin rulings
Imran Fazal Jul 14, 2026 12:31 PM
The programme aims at helping Indian game development studios transition from building games to creating globally competitive gaming businesses
e4m Staff Jul 14, 2026 12:22 PM
Tax authorities had sought to levy GST at 28% on the face value of every individual bet placed on gaming platforms
Imran Fazal Jun 26, 2026 9:22 AM
The original show-cause notices were issued not only to gaming companies but also to their directors, promoters and key managerial personnel. The Supreme Court has not quashed these proceedings
Imran Fazal Jun 22, 2026 9:13 AM
The ED has relied on a spreadsheet allegedly recovered from the mobile phone of Gameskraft co-founder Deepak Singh Ahlawat
Imran Fazal Jun 18, 2026 11:03 AM
Prabhu told the ED that the diverted funds were invested in futures and options trading through his Zerodha account
Imran Fazal Jun 18, 2026 10:33 AM
The ruling marks a major development in the high-profile money laundering probe involving online gaming platform Gameskraft Technologies Pvt. Ltd.
Imran Fazal Jun 16, 2026 4:24 PM
According to reports, Jaspal Rana passed away at Max Hospital in Delhi
e4m Staff Jun 12, 2026 10:30 AM
TNT Sports secured the Commonwealth Games rights, while Channel 5 will air the free-to-air highlights package
The distinction could have far-reaching implications for online and offline competitions involving games such as chess, esports, bridge, poker and even certain formats of rummy
Imran Fazal May 30, 2026 10:10 AM
Randhir Singh was India's first shooting gold medallist in the Asian Games
The dispute is whether states can impose blanket prohibitions on online games played for stakes
Imran Fazal May 26, 2026 8:55 AM
The enforcement agency further alleged that a substantial number of users originated from states where online real-money gaming has been restricted or banned, including Telangana, Andhra Pradesh, TN
e4m Staff May 14, 2026 6:52 PM
The bench also cautioned that enforcement agencies could not invoke arrest powers casually and noted that officers could face consequences if powers were exercised without proper legal basis
Imran Fazal May 14, 2026 11:14 AM
The Karnataka HC is scheduled to hear petitions filed by Vikas Taneja, Prithviraj Singh and Deepak Singh Ahlawat challenging legality of their arrests
e4m Staff May 14, 2026 9:24 AM
As per reports, the accused — Deepak Singh, Prithvi Raj Singh, and Vikas Taneja — were taken into custody under PMLA
e4m Staff May 8, 2026 12:51 PM
Reports suggest the searches were carried out by the ED’s Bengaluru Zonal Office in connection with an ongoing probe involving Gameskraft Technologies
Mehrotra was earlier the Global Product Lead, Mobile Apps Ads -Measurement and Ecosystem
e4m Staff Apr 28, 2026 3:35 PM
MeitY Secretary S Krishnan stated that promotions of unregistered platforms will be treated as a key offence alongside their operation and associated financial transactions
Imran Fazal Apr 22, 2026 6:25 PM
Krishnan explained that most games which are not money games should be able to operate with no obligation to necessarily either be determined or registered
Imran Fazal and Anuja Jain Apr 22, 2026 5:17 PM
The revised rules remove the earlier provision for a Grievance Appellate Committee, streamlining the appeal process
Imran Fazal Apr 22, 2026 4:49 PM
While some industry leaders say AI-triggered ads are driving higher engagement, others acknowledge that separating the impact of the ad from the impact of the moment could prove difficult
Shantanu David Apr 22, 2026 8:35 AM
Developers have also raised concerns about potential overlaps with widely used international rating frameworks such as ESRB and PEGI
Imran Fazal Apr 22, 2026 8:21 AM
This includes the introduction of structured labels that can indicate elements such as violence, language, or other potentially sensitive material, bringing a layer of transparency for consumers
e4m Staff Apr 7, 2026 12:19 PM
The lawsuit was part of a broader strategy often employed by companies to curb online defamation, particularly when content originates from anonymous or pseudonymous accounts
Imran Fazal Apr 6, 2026 12:44 PM
Harish Rawat has joined as the SVP of Marketing, Nikhil Sinha as the VP – Business, and Saurabh Jain as the Finance Controller
e4m Staff Mar 25, 2026 12:32 PM
Nazara UK will initially acquire a 50% controlling equity stake in both Bluetile and BestPlay
e4m Staff Mar 19, 2026 10:31 AM
Huot moves to Netflix from dentsu where she was the SVP, Global Gaming Strategy
Sean (Hyunil) Sohn, Chief Executive of Krafton India has joined the GDAI Board while former MIB Secretary Apurva Chandra has been appointed as Advisor to the Board
Yashasvi Jaiswal’s integration into Real Cricket goes beyond traditional brand presence
e4m Staff Feb 17, 2026 12:16 PM
WPP will apply its global expertise in creative transformation, strategic marketing, and data-driven insights to shape TeamNL’s brand in the Netherlands and abroad
e4m Staff Feb 13, 2026 7:50 AM
EverMerge has generated over USD 350+ Mn of revenue since its launch 5 years ago
Avtar Ram Singh will be overseeing App Store, Apple Arcade & Games App
e4m Staff Feb 2, 2026 11:48 AM
One of the most recent examples is a promotional video with Raj Shamani and The Great Khali
e4m Staff Jan 19, 2026 6:41 PM
Other elevations include SVP Tech Abhishek Bharti to CTO and CMO Bharat Bhatia to CBO
The top performers in the list of brands recalled belonged to quick commerce, online food delivery, e-commerce, groceries and gaming, shows the study by R K SWAMY Centre for Study of Indian Markets
e4m Staff Nov 19, 2025 9:09 AM