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The submissions reveal the growing tensions between traditional television economics and rapidly evolving connected television ecosystems
Imran Fazal May 27, 2026 9:48 AM
Broadcasters also criticized proposals around cross-holding restrictions, claiming they could force media companies to dilute ownership in their own streaming businesses
Imran Fazal May 19, 2026 8:28 AM
Marketing veteran Shubhranshu Singh writes that connected TV and FAST channels are not replacing television but reviving its core habits—shared, scheduled, advertiser-funded viewing
Shubhranshu Singh May 18, 2026 8:15 PM
According to the submission, any new framework should focus on platform-level accountability rather than duplicative regulation of broadcasters
Imran Fazal May 14, 2026 11:03 AM
A major plank of the submissions is the argument that bringing FAST platforms under telecom licensing rules would violate constitutional protections relating to freedom of speech and business
Imran Fazal May 14, 2026 10:44 AM
Industry estimates from Swift TV suggest connected TV households may rise from 20M to 40M by 2028, with FAST ad revenues potentially reaching $600M in the same period
Imran Fazal May 13, 2026 4:03 PM
Industry executives said the regulator’s eventual recommendations may have far-reaching implications for platform licensing, channel carriage economics, digital advertising and competitive dynamics
Imran Fazal May 13, 2026 3:14 PM
Campaign with Rakesh Bedi is a love letter to India's most indulgent eating habits
e4m Staff May 11, 2026 6:11 PM
Broadcasters point out that many channels available on such platforms may not adhere to Programme Code and Advertising Code requirements
Imran Fazal Apr 6, 2026 5:56 PM
The MIB had flagged that FAST services are being delivered through preloaded apps on smart TVs and operate on an advertising-led model without any registration or licensing framework
Imran Fazal Apr 6, 2026 5:25 PM
TRAI has identified a fourth emerging model involving websites and apps that aggregate global TV channels, some of which may not have regulatory approval for distribution in India
Imran Fazal Apr 6, 2026 4:54 PM
The tribunal relied on affidavits and documentary evidence submitted by Fastway, including interconnection agreements, invoices, and account statements
Imran Fazal Mar 27, 2026 8:47 AM
Before joining Vinfast, Saxena was associated with Honda for nearly 23 years
The league is co-founded by Abhishek Bachchan, Saurav Banerjee, Priyanka Kaul and Dhiraj Malhotra
e4m Staff Jan 21, 2026 12:16 PM
Fastvertising is real-time marketing that joins live cultural moments with relevance, letting brands earn attention rather than buy it in a market of scarce focus
Anuja Jain Jan 7, 2026 9:33 AM
The OOH executions were complemented by collaborations with fashion creators
e4m Staff Oct 6, 2025 12:30 PM
FAST is also becoming a magnet for advertisers in categories hungry for regional penetration; think FMCG, auto, and regional e-commerce, say experts
Shantanu David Jun 26, 2025 9:02 AM
Even with similar revenue-sharing models, FAST channels present new opportunities but lag behind OTT platforms in revenue potential for news broadcasters
Shantanu David Nov 26, 2024 9:12 AM
With the FAST category seeing remarkable growth, the shift towards ad-supported models reflects a broader transformation in consumer behaviour and market dynamics, say experts
Shantanu David Oct 29, 2024 9:12 AM
A balance between revenue generation and user experience will likely drive the continued coexistence of new ad-supported streaming models like FAST and Always On, say experts
Shantanu David May 14, 2024 9:21 AM
The campaign celebrates the resilience of Indians and their progress despite fatigue and other challenges
e4m Staff Jan 26, 2024 10:00 AM
The expansion of news to FAST (free, ad-supported streaming television) is a win-win for viewers, publishers and advertisers alike
NATIVE CONTENT Nov 1, 2023 9:26 AM
The actor is also part of the brand campaign "Follow Yourself"
exchange4media Staff Jul 3, 2023 11:38 AM
As part of the association, a new TVC will be rolled out, along with offline & digital content in the near future
exchange4media Staff Jun 19, 2023 11:57 AM
These platforms, say experts, provide access to massive amounts of user data, enabling precise targeting and cost-effective advertising campaigns
Shantanu David Mar 24, 2023 8:27 AM
Tejinder Gill, General Manager - The Trade Desk, writes how CTV can address the common problems posed by linear TV in marketing and how free ad-supported streaming TV can revolutionise the industry
Tejinder Gill Mar 13, 2023 8:19 AM
e4m speaks to Prashant Peres, Managing Director, Kellogg’s South Asia, on a range of topics from beating competition to planning marketing strategies
Kanchan Srivastava Jan 31, 2023 1:26 PM
The multi-media digital campaign has been created and executed by Wondrlab
exchange4media Staff Dec 5, 2022 3:54 PM
The two brands plan to develop a wide range of tasty, healthy food products
exchange4media Staff Aug 23, 2022 3:41 PM
The campaign is Fastrack’s take on questioning the accepted understanding of the gender binaries
exchange4media Staff Jul 4, 2022 2:06 PM
The brand will be launching a TVC featuring the actor, which will be rolled out soon on mainstream media platforms
exchange4media Staff Apr 21, 2022 3:42 PM
Maurya, Head of Marketing, Fastrack also outlines the challenges of the smartwatch segment, future of analogue watches and more
Kanchan Srivastava Feb 1, 2022 8:46 AM
The actor will be featured in key digital campaigns to promote the Fash-Tech category under Fastrack
exchange4media Staff Jan 31, 2022 10:10 AM
Our pick of five amazing ads that were launched between December 18 and December 31
exchange4media Staff Jan 6, 2022 8:18 AM
The influencer videos showcase how they end up eating a lot due to their professional choices and usually face acidity, gas and indigestion
exchange4media Staff Dec 19, 2021 4:00 PM
The influencer campaign features Yogesh Tripathi, Nirmal Soni and Karamjit Anmol
exchange4media Staff Oct 26, 2021 4:11 PM
The campaign launched for the brand's new positioning ‘You Do You’ talks about staying comfortable in your skin, being positive about your body and individual experiences of self-love
exchange4media Staff Oct 23, 2021 8:37 AM
The campaign revolves around the most preferred products for the actor's daily nutrition and well-being
exchange4media Staff Sep 11, 2021 2:00 PM
Vijayaraghavan Venugopal, CEO & Co-Founder, Fast&Up, talks about company’s shift from being B2B to D2C, marketing plans, diversification of portfolio, collaboration with Varun Dhawan, and more
Ritika Raj Sep 3, 2021 8:28 AM