fashion
The ad drew flak for the actor’s Indo-Western styling in a rakhi campaign, but many defended it by calling it a contemporary expression
e4m Staff Aug 25, 2026 11:42 AM
Goel brings over 17 years of experience across fashion, beauty, lifestyle and retail
Prior to joining Reliance Retail, Jain served as Chief Operating Officer at V-Mart Retail
e4m Staff Aug 14, 2026 3:30 PM
Following the acquisition, the technology is expected to strengthen Reliance Retail's AI-driven discovery and personalisation capabilities across its digital and omni-channel platforms
Kalra has been appointed Chief Creative Officer – Luxury, Fashion and Lifestyle at BCCL
Nykaa's beauty business remained the company's largest growth engine, with gross merchandise value reaching Rs 4,105 crore during the quarter
Directed by Bijoy Shetty of Hanumankind fame, this ad review looks at how STARE swaps jewellery advertising’s bridal script for folk horror, chillies and a woman who stares back
Aryendra Khan Jul 30, 2026 9:25 AM
Younger consumers are redefining jewellery buying, driving demand for versatile everyday pieces and prompting brands to rethink product, retail and marketing strategies
e4m Staff Jul 30, 2026 8:52 AM
With this partnership, Confiance will work towards ensuring that The Pant Project’s business evolution is matched by an equally strong evolution in market perception
e4m Staff Jul 22, 2026 2:13 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, decodes how luxury has moved from the fashion runway to the football pitch
Ganapathy Viswanathan Jul 17, 2026 9:15 AM
Prior to this, Rini Nandy was with Aditya Birla Lifestyle Brands Limited as Head of Marketing - American Eagle (India)
Atul Hegde was the kind of person who would reply to random Instagram DMs and talk about things completely unrelated to deadlines
Tasmayee Laha Roy Jul 7, 2026 12:18 PM
Guest Column: Dr. Sandeep Goyal deep dives into what Brand Osaka is telling the world
Sandeep Goyal Jul 6, 2026 8:17 AM
Digital overload, rapidly changing trends now pushing consumers towards brands and familiar cultural moments, with many seeking comfort and emotional connection in shared past experiences, say players
Sunidhi Vijay Jun 10, 2026 8:49 AM
Changing consumer discovery patterns have led brands to optimise products around occasions & end-use scenarios, going beyond seasonal promotions to storytelling & creator ecosystems, say marketers
Shalinee Mishra Jun 8, 2026 9:14 AM
Growing market share and finding net new customers shouldn't stop at interest segments. Ajio went beyond platform assumptions to deterministic buyer signals from AudiencePro
NATIVE CONTENT Jun 5, 2026 9:13 AM
Before this promotion, Dhingra served as Head of Brand Marketing at the company
Kakar has been appointed as Senior Manager, Brand & Customer Experience for Galeries Lafayette in India
Nexus Select Malls has launched the fourth edition of its Denim & Sneaker Fest
e4m Staff May 27, 2026 1:45 PM
According to reports, Vineeth Nair, the current CEO of Ajio, will take on a broader role overseeing Reliance Retail’s fashion and lifestyle business
e4m Staff May 20, 2026 12:04 PM
Most recently, Arocho served as Senior Vice President, Global Consumer Products and Franchise Management at Paramount Global
e4m Staff May 16, 2026 9:09 AM
The capital raised will be deployed towards organizational set up, growth working capital, investments into brands, supply chain and stores, and building digital capabilities
e4m Staff May 11, 2026 1:07 PM
Le Mill will continue to operate from Mumbai with the same team and client focus
e4m Staff May 4, 2026 12:59 PM
Users question pricing, credit and use of traditional Indian craft
Vaishnavi Deshpande Apr 24, 2026 3:17 PM
Current CEO Sangeeta Tanwani will continue in her role until 30 September 2026
e4m Staff Mar 24, 2026 3:42 PM
Eyesight specialises in the design, organization, and artistic and technical execution of events and shows
e4m Staff Mar 11, 2026 8:47 AM
While the brand credited Native American designers, social media users called out the resemblance to traditional Indian jhumka jewellery
Vaishnavi Deshpande Mar 10, 2026 7:42 PM
Prior to this, Pranchal Srivastava held the role of Senior Vice President - Chairman's Office at Aditya Birla Group
The viral clip has sparked conversation over whether the 12th-century temple carving could have inspired the luxury brand’s iconic monogram
Vaishnavi Deshpande Feb 24, 2026 2:59 PM
Prabhkiran Singh, who led the company for 14 years, will exit by March-end
e4m Desk Feb 24, 2026 12:11 PM
Dhruv Bogra, who has served as Country Director since 2019, will continue to remain closely associated with the brand as Advisor to the Board
e4m Staff Feb 16, 2026 11:57 AM
Nykaa’s Fashion segment reported Rs 235 crore in revenue in Q3 FY26, marking an 18.09% YoY and 16.92% QoQ increase
In 2025, a number of launches stood out not because of unanimous praise, but because it split opinion sharply, revealing how polarising modern fashion has become
Vaishnavi Deshpande Dec 30, 2025 4:33 PM
Arvind Youth Brands Private Limited runs popular denim brand Flying Machine
e4m Staff Dec 30, 2025 4:21 PM
Meher, aged 81, was crowned the first Femina Miss India in 1964 and went on to build an extraordinary legacy in fashion journalism
e4m Staff Dec 17, 2025 5:06 PM
In April 2025, Prada signed a definitive agreement to acquire 100% of Versace from U.S.-based Capri Holdings
Apple and Japanese fashion house ISSEY MIYAKE have come up with an iPhone Pocket, a ‘wearable’ pouch that looks more than a sleeve
e4m Staff Nov 13, 2025 2:27 PM
