fashion
Atul Hegde was the kind of person who would reply to random Instagram DMs and talk about things completely unrelated to deadlines
Tasmayee Laha Roy Jul 7, 2026 12:18 PM
Guest Column: Dr. Sandeep Goyal deep dives into what Brand Osaka is telling the world
Sandeep Goyal Jul 6, 2026 8:17 AM
Digital overload, rapidly changing trends now pushing consumers towards brands and familiar cultural moments, with many seeking comfort and emotional connection in shared past experiences, say players
Sunidhi Vijay Jun 10, 2026 8:49 AM
Changing consumer discovery patterns have led brands to optimise products around occasions & end-use scenarios, going beyond seasonal promotions to storytelling & creator ecosystems, say marketers
Shalinee Mishra Jun 8, 2026 9:14 AM
Growing market share and finding net new customers shouldn't stop at interest segments. Ajio went beyond platform assumptions to deterministic buyer signals from AudiencePro
NATIVE CONTENT Jun 5, 2026 9:13 AM
Before this promotion, Dhingra served as Head of Brand Marketing at the company
Kakar has been appointed as Senior Manager, Brand & Customer Experience for Galeries Lafayette in India
Nexus Select Malls has launched the fourth edition of its Denim & Sneaker Fest
e4m Staff May 27, 2026 1:45 PM
According to reports, Vineeth Nair, the current CEO of Ajio, will take on a broader role overseeing Reliance Retail’s fashion and lifestyle business
e4m Staff May 20, 2026 12:04 PM
Most recently, Arocho served as Senior Vice President, Global Consumer Products and Franchise Management at Paramount Global
e4m Staff May 16, 2026 9:09 AM
The capital raised will be deployed towards organizational set up, growth working capital, investments into brands, supply chain and stores, and building digital capabilities
e4m Staff May 11, 2026 1:07 PM
Le Mill will continue to operate from Mumbai with the same team and client focus
e4m Staff May 4, 2026 12:59 PM
Users question pricing, credit and use of traditional Indian craft
Vaishnavi Deshpande Apr 24, 2026 3:17 PM
Current CEO Sangeeta Tanwani will continue in her role until 30 September 2026
e4m Staff Mar 24, 2026 3:42 PM
Eyesight specialises in the design, organization, and artistic and technical execution of events and shows
e4m Staff Mar 11, 2026 8:47 AM
While the brand credited Native American designers, social media users called out the resemblance to traditional Indian jhumka jewellery
Vaishnavi Deshpande Mar 10, 2026 7:42 PM
Prior to this, Pranchal Srivastava held the role of Senior Vice President - Chairman's Office at Aditya Birla Group
The viral clip has sparked conversation over whether the 12th-century temple carving could have inspired the luxury brand’s iconic monogram
Vaishnavi Deshpande Feb 24, 2026 2:59 PM
Prabhkiran Singh, who led the company for 14 years, will exit by March-end
e4m Desk Feb 24, 2026 12:11 PM
Dhruv Bogra, who has served as Country Director since 2019, will continue to remain closely associated with the brand as Advisor to the Board
e4m Staff Feb 16, 2026 11:57 AM
Nykaa’s Fashion segment reported Rs 235 crore in revenue in Q3 FY26, marking an 18.09% YoY and 16.92% QoQ increase
In 2025, a number of launches stood out not because of unanimous praise, but because it split opinion sharply, revealing how polarising modern fashion has become
Vaishnavi Deshpande Dec 30, 2025 4:33 PM
Arvind Youth Brands Private Limited runs popular denim brand Flying Machine
e4m Staff Dec 30, 2025 4:21 PM
Meher, aged 81, was crowned the first Femina Miss India in 1964 and went on to build an extraordinary legacy in fashion journalism
e4m Staff Dec 17, 2025 5:06 PM
In April 2025, Prada signed a definitive agreement to acquire 100% of Versace from U.S.-based Capri Holdings
Apple and Japanese fashion house ISSEY MIYAKE have come up with an iPhone Pocket, a ‘wearable’ pouch that looks more than a sleeve
e4m Staff Nov 13, 2025 2:27 PM
Global luxury brands are shifting focus, treating India not just as a growth market, but as a source of creative inspiration, cultural influence and new storytelling
Soumya Gawri Oct 29, 2025 8:15 AM
Marsocci has been with the company for over two decades and is currently the Global Chief Commercial Officer
Rishi Patnaik, formerly with Nykaa Fashion, to lead Kult’s growth and strategic initiatives
e4m Staff Oct 14, 2025 4:50 PM
Icons who have changed the heartbeat of Delhi take centre stage in a tribute to endurance, compassion, and the city’s timeless spirit
e4m Staff Oct 14, 2025 4:40 PM
Influencer Sufi Motiwala, a fashion commentator, described his platform as ‘one big video’, blending fashion humour, relatable content, and topicality to sustain audience engagement during campaigns
Shalinee Mishra Oct 3, 2025 8:59 AM
Shailesh Chaturvedi's resignation is effective from September 30, 2025
Myntra's marketing campaign for the Big Fashion Festival (BFF) also stars popular stand-up comedians and digital creators
e4m Staff Sep 18, 2025 12:36 PM
Max is redefining what “new” means in fashion making it a constant, not a season
e4m Staff Sep 12, 2025 11:00 AM
In recent financial reports, market leaders like Aditya Birla Fashion, Arvind Fashions, Shoppers Stop, have mentioned Gen-Z influence, social commerce, digitisation, personalisation & sustainability
Chehneet Kaur Sep 12, 2025 9:12 AM
The opening of the exhibition at the Pinacoteca di Brera, set for Wednesday, 24 September, will also go ahead as planned
e4m Staff Sep 11, 2025 3:41 PM
His family and employees will carry the Group forward in respect and continuity of these values, the company said
Guest Column: Trupti Vasudev, Director, Actimedia PR & Digital and Board at Travel Lifestyle Network, shares insights on sustainable fashion and the revival of Indian crafts
Trupti Vasudev Aug 21, 2025 4:48 PM
Saikot Das was most recently Senior Director – Marketing & Brand Experience at Levi Strauss & Co
e4m Staff Aug 21, 2025 11:10 AM
Beyond Siddhant Chaturvedi’s mass appeal and Gen Z connect, he brings an edge that aligns with young Indians who live at the intersection of music, movement and style
e4m Staff Aug 18, 2025 12:18 PM