amul lassi?blur=25

The dairy co-op has hit back at the video, saying that it was aimed at creating 'misinformation'

exchange4media Staff May 26, 2023 1:06 PM


ZEE5’s total revenue for the year stands at Rs 741 crore, up 36% compared to the previous fiscal

exchange4media Staff May 26, 2023 8:43 AM


At the e4m NEONS OOH Conference, industry leaders, Ajay Mehta and Rajeev Dhal shared insights on ‘Transforming OOH Landscape’

exchange4media Staff May 20, 2023 12:47 PM

ad revenue?blur=25

With a stark difference between the results of some of the biggest ad platforms, experts discuss what should be the way ahead for marketers

Nilanjana Basu May 18, 2023 9:14 AM


The award will be presented to Hart at the Cannes Lions Entertainment Person of the Year Seminar

exchange4media Staff May 16, 2023 6:48 PM

Himani Bahuguna?blur=25

The campaign will enable soon-to-wed couples to receive personalized video invites featuring Khaira

exchange4media Staff May 16, 2023 10:47 AM


The brand has roped in Punjab’s top singer-actress Nimrat Khaira to create personalised wedding video invites for soon-to-wed Punjabi couples

exchange4media Staff May 11, 2023 4:21 PM

Walt Disney?blur=25

Disney Plus has reported that its streaming losses have reduced by $400 million in the second quarter; the subscriber count for Disney+Hotstar has dipped by 8% in Q2

exchange4media Staff May 11, 2023 9:19 AM


Tilt Brand Solutions has been tasked to conceive, create and execute a through-the-line brand and advertising programme for MG Comet EV

exchange4media Staff May 9, 2023 12:15 PM

Himanshu Priyadarshi?blur=25

Priyadarshi, the brand’s Communications and Sustainability Officer, has earlier worked with companies like Tetra Pak, PepsiCo India and Pfizer

exchange4media Staff May 9, 2023 9:00 AM


Industry observers say the South market has a stronger news consumption pattern and with this state poll being touted as a barometer for the general elections, the viewership interest is even higher

Nilanjana Basu May 5, 2023 8:39 AM

Gurjeev Singh Kapoor?blur=25

Disney Star's Head - Distribution & International spoke to e4m about how regionalization of sports content has been a game changer, growth in HD subscribers, strategies to retain the audience and more

Sonam Saini May 4, 2023 8:44 AM

Apurva Chandra?blur=25

Chandra, the Secretary of the Ministry of Information & Broadcasting, Govt. of India, was speaking at the FICCI Frames 2023

exchange4media Staff May 3, 2023 4:18 PM


Samsung, Tile, Chipolo, eufy Security, and Pebblebee have expressed support for the draft specification

exchange4media Staff May 2, 2023 6:50 PM

godrej interio?blur=25

Sarkar earlier served as Director, Sales and Marketing – Beverages for India, Nepal, Bhutan, Sri Lanka and Bangladesh at PepsiCo

exchange4media Staff May 2, 2023 2:32 PM