duroflex
She was heading marketing for the brand for nearly 3 years
exchange4media Staff Dec 14, 2022 10:37 AM
The TVC will be aired on all major national television channels and also promoted across digital channels
exchange4media Staff Sep 19, 2022 3:31 PM
The two-film campaign will be aired on all major national television channels and also promoted across digital channels
exchange4media Staff Jul 23, 2022 8:17 AM
In today’s edition of e4m Pride of India Brands series, Duroflex Chief Marketing Officer Smita Murarka shares with us the brand’s journey so far, the pandemic’s influence & more
Mansi Sharma Feb 22, 2022 8:22 AM
The collaboration brings together the best of both worlds with Bal’s exquisite sense of design coupled with Duroflex’s expertise in understanding consumer needs
exchange4media Staff Feb 17, 2022 1:11 PM
The 'no more useless kharcha' campaign aims to make the younger audience consider sleep essentials as a smart investment
exchange4media Staff Jan 15, 2022 8:28 AM
At the e4m Influencer Marketing Conference, Chandy, the MD of Duroflex, explained how local influencers and campaigns helped the brand grow its sales from smaller towns
exchange4media Staff Sep 20, 2021 8:47 AM
Duroflex CMO Smita Muraraka talks about their new campaign with Alia Bhatt
Mansi Sharma Aug 12, 2021 8:29 AM
The campaign has been conceived by Creativeland Asia, and launched nationally through a multi-channel strategy
exchange4media Staff Aug 7, 2021 7:46 AM
At the second edition of e4m Health Communication Conference, panellists shared their best marketing lessons in the healthcare ecosystem during the pandemic
exchange4media Staff Jun 30, 2021 11:44 AM
From Lifestyle to Sunlight, we take a look at ads that have managed to create some noise with their festive communication
Misbaah Mansuri Oct 29, 2020 8:45 AM
Guest Column: Smita Murarka, VP-Marketing, Duroflex says consumers will now look for fluidity of purchase and brands they can trust
Smita Murarka Aug 4, 2020 8:24 AM
The lighthearted campaign captures the essence of various activities and poor postures that can take a toll on one’s back
exchange4media Staff Jun 6, 2020 8:34 AM
Murarka, VP - Marketing, Duroflex, feels that OTT, Social and Influencer Marketing will become more important ways of reaching out to the consumer, as we go forward
Misbaah Mansuri Jun 1, 2020 9:29 AM
Duroflex also hosted a series of live sessions from their social channels to help people stay fit and engaged while staying in during the lockdown
exchange4media Staff May 16, 2020 8:13 AM
The film by Duroflex has a social message of staying indoors in the safest and most comforting space we have - our beds
exchange4media Staff Apr 18, 2020 10:00 AM
