duroflex
Ullas Vijay, CMO, Duroflex, shares about the brand’s expansion roadmap, the shift from comfort-led to stress-led storytelling, and the growing role of experience centres as a key marketing lever
Pooja Yadav Mar 24, 2026 9:22 AM
Virat Kohli’s partnership with Duroflex reflects a shared focus on the role of rest and recovery in supporting peak performance
e4m Staff Jan 13, 2026 3:32 PM
Arkadeb Chakraborty has over 16 years of experience across business and HR leadership roles
e4m Staff Jan 13, 2026 1:22 PM
Jacob George succeeds Mathew Chandy, who steps down as CMD after a decade of leading Duroflex Limited
e4m Staff Oct 13, 2025 12:29 PM
Alongside the OOH campaign, the brand film featuring Virat Kohli highlights about Duropedic’s five-zone support system
At D2C Revolution Summit, Duroflex’s Executive Director Jacob George shared how the company evolved from a small regional manufacturer into a technology-driven sleep solutions giant
Aayushi Khandelwal, Founder of Anveshan, awarded Best D2C Gamechanger Entrepreneur – Female honour
Sridhar Balakrishnan, Group CEO – Duroflex speaks on the brand’s new campaign, the focus on an immersive experience, leveraging synergies between its brands Duroflex and Sleepyhead and more
Simran Sabherwal Jan 22, 2025 9:02 AM
As the year draws to a close, we look back at the last set of ads in 2024
Soumya Gawri Dec 28, 2024 8:02 AM
The brand’s new campaign celebrates young, diverse couples and their pursuit of comfort, connection and happiness in every moment
e4m Staff Dec 24, 2024 1:55 PM
Duroflex will also be launching an exclusive RCB limited-edition mattress
e4m Staff Apr 1, 2024 12:07 PM
This is part of the company's vision to transition from a family-run business to a corporate organization
e4m Staff Dec 7, 2023 12:02 PM
The brand film is set to be aired on all major national television channels
exchange4media Staff Aug 7, 2023 3:29 PM
Kohli, who is the national brand ambassador of the sleep solutions brand, stars in its new TVC
exchange4media Staff Jul 25, 2023 4:07 PM
The association with the sportsman will help amplify the message of quality sleep to a wider audience
exchange4media Staff May 15, 2023 4:53 PM
The sleep solutions provider has released a new digital film to introduce their 'Mattress Exchange' program
exchange4media Staff Apr 29, 2023 6:00 PM
She was heading marketing for the brand for nearly 3 years
exchange4media Staff Dec 14, 2022 10:37 AM
The TVC will be aired on all major national television channels and also promoted across digital channels
exchange4media Staff Sep 19, 2022 3:31 PM
The two-film campaign will be aired on all major national television channels and also promoted across digital channels
exchange4media Staff Jul 23, 2022 8:17 AM
In today’s edition of e4m Pride of India Brands series, Duroflex Chief Marketing Officer Smita Murarka shares with us the brand’s journey so far, the pandemic’s influence & more
Mansi Sharma Feb 22, 2022 8:22 AM
The collaboration brings together the best of both worlds with Bal’s exquisite sense of design coupled with Duroflex’s expertise in understanding consumer needs
exchange4media Staff Feb 17, 2022 1:11 PM
The 'no more useless kharcha' campaign aims to make the younger audience consider sleep essentials as a smart investment
exchange4media Staff Jan 15, 2022 8:28 AM
At the e4m Influencer Marketing Conference, Chandy, the MD of Duroflex, explained how local influencers and campaigns helped the brand grow its sales from smaller towns
exchange4media Staff Sep 20, 2021 8:47 AM
Duroflex CMO Smita Muraraka talks about their new campaign with Alia Bhatt
Mansi Sharma Aug 12, 2021 8:29 AM
The campaign has been conceived by Creativeland Asia, and launched nationally through a multi-channel strategy
exchange4media Staff Aug 7, 2021 7:46 AM
At the second edition of e4m Health Communication Conference, panellists shared their best marketing lessons in the healthcare ecosystem during the pandemic
exchange4media Staff Jun 30, 2021 11:44 AM
From Lifestyle to Sunlight, we take a look at ads that have managed to create some noise with their festive communication
Misbaah Mansuri Oct 29, 2020 8:45 AM
Guest Column: Smita Murarka, VP-Marketing, Duroflex says consumers will now look for fluidity of purchase and brands they can trust
Smita Murarka Aug 4, 2020 8:24 AM
The lighthearted campaign captures the essence of various activities and poor postures that can take a toll on one’s back
exchange4media Staff Jun 6, 2020 8:34 AM
Murarka, VP - Marketing, Duroflex, feels that OTT, Social and Influencer Marketing will become more important ways of reaching out to the consumer, as we go forward
Misbaah Mansuri Jun 1, 2020 9:29 AM
Duroflex also hosted a series of live sessions from their social channels to help people stay fit and engaged while staying in during the lockdown
exchange4media Staff May 16, 2020 8:13 AM
The film by Duroflex has a social message of staying indoors in the safest and most comforting space we have - our beds
exchange4media Staff Apr 18, 2020 10:00 AM
The devices will help in monitoring health, allowing doctors to check vitals remotely and possibly flag off health deterioration in advance
exchange4media Staff Mar 27, 2020 10:00 PM
The campaign also garnered major impressions with over 4.2 million engagements
exchange4media Staff Mar 17, 2020 6:45 PM
The brand is calling out to people to share funny yawn videos on their social media pages with #YawnOffSleepOn
exchange4media Staff Mar 9, 2020 2:31 PM
Prior to joining Duroflex, Murarka was Head of Marketing at Amante, MAS Brands India
exchange4media Staff Feb 13, 2020 12:00 PM