duroflex
Smita Murarka?blur=25

Guest Column: Smita Murarka, VP-Marketing, Duroflex says consumers will now look for fluidity of purchase and brands they can trust

Smita Murarka Aug 4, 2020 8:24 AM

Duroflex Got Your Back?blur=25

The lighthearted campaign captures the essence of various activities and poor postures that can take a toll on one’s back

exchange4media Staff Jun 6, 2020 8:34 AM

Smitha Muraka?blur=25

Murarka, VP - Marketing, Duroflex, feels that OTT, Social and Influencer Marketing will become more important ways of reaching out to the consumer, as we go forward

Misbaah Mansuri Jun 1, 2020 9:29 AM

Duroflex Better Tomorrow?blur=25

Duroflex also hosted a series of live sessions from their social channels to help people stay fit and engaged while staying in during the lockdown

exchange4media Staff May 16, 2020 8:13 AM

Duroflex?blur=25

The film by Duroflex has a social message of staying indoors in the safest and most comforting space we have - our beds

exchange4media Staff Apr 18, 2020 10:00 AM

duroflex?blur=25

The devices will help in monitoring health, allowing doctors to check vitals remotely and possibly flag off health deterioration in advance

exchange4media Staff Mar 27, 2020 10:00 PM

Duroflex?blur=25

The campaign also garnered major impressions with over 4.2 million engagements

exchange4media Staff Mar 17, 2020 6:45 PM

Duroflex World Sleep Day?blur=25

The brand is calling out to people to share funny yawn videos on their social media pages with #YawnOffSleepOn

exchange4media Staff Mar 9, 2020 2:31 PM

Smita Murarka?blur=25

Prior to joining Duroflex, Murarka was Head of Marketing at Amante, MAS Brands India

exchange4media Staff Feb 13, 2020 12:00 PM

Mathew Chandy?blur=25

Chandy speaks about the brand's journey and why he thinks Duroflex's product standards are unbeatable

Neethu Mohan Dec 24, 2019 9:24 AM

Mathew Chandy Duroflex?blur=25

Chandy spoke about the rise of Chinese companies and how they challenge already established technology giants such as Google

exchange4media Staff Oct 7, 2019 8:53 AM

Pitch CMO Chennai?blur=25

The Pitch CMO Summit Chennai 2019 will be held at the Taj Coromandel, on Friday, October 4

exchange4media Staff Sep 26, 2019 9:22 AM

Anil Kumble Duroflex?blur=25

Kumble, Former Captain of the India cricket team has lent voice to the campaign #sleeptoperform, highlighting the exhaustion children face while writing exams due to lack of sleep

exchange4media Staff Mar 26, 2019 3:33 PM

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Conceptualized and composed by Happy Mcgarrybowen, the Duroflex Sleep Song is an audio track specially composed to gently soothe the listener into deep sleep.

exchange4media Staff Mar 21, 2018 5:04 PM

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Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

exchange4media Staff Jan 20, 2018 7:00 AM

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Chandy spoke about how Duroflex, the third largest mattress brand in India, is trying to make the category more purposeful at the first ever exchange4media Conclave - South

exchange4media Staff Dec 6, 2017 8:50 AM

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The digital media campaign focusses on engaging users, by leveraging its commercial on ‘offline TV’

exchange4media Staff Nov 29, 2017 8:44 AM

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Mattress brand Duroflex, has rolled out a 360-degree campaign to announce the launch of its latest range, Energise, meant for people with active lifestyle

exchange4media Staff Aug 12, 2017 9:39 AM

Isobar India bags digital and social media mandate for Duroflex?blur=25

The agency won the account after a multi-agency pitch and will manage it from its Bengaluru office

exchange4media Staff May 16, 2017 10:40 AM