Duroflex appoints Smita Murarka as Vice President, Marketing

Prior to joining Duroflex, Murarka was Head of Marketing at Amante, MAS Brands India

e4m by exchange4media Staff
Updated: Feb 13, 2020 3:03 PM

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Smita Murarka

Duroflex has appointed Smita Murarka as Vice President, Marketing for India. With over 16 years of experience in Marketing, Business Strategy, E-commerce, Product & Range Management, Sales & Operations and Business Development, Murarka will spearhead all marketing initiatives at Duroflex.

Prior to joining the leadership team at Duroflex, Murarka headed marketing at Amante, MAS Brands India.

Talking about her new role, Murarka said, “I am excited to start the next chapter of my professional journey with Duroflex. My goal is to continue to build the brand strategically, bringing the learnings of fashion and lifestyle categories to this fast-growing FMCD category, making the category unboring. Innovation and technology for a rapidly evolving communication landscape will be a large part of our upcoming campaigns and initiatives.”

Confirming the news, Mathew Chandy, Managing Director, Duroflex Pvt. Ltd. said, “We are proud to have Smita as part of our team. We are positive that her experience and knowledge will fuel the growth journey for Duroflex. Her expertise will be a key addition to our leadership and our future success.”

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