duroflex-mattresses
At the e4m Influencer Marketing Conference, Chandy, the MD of Duroflex, explained how local influencers and campaigns helped the brand grow its sales from smaller towns
The lighthearted campaign captures the essence of various activities and poor postures that can take a toll on one’s back
Duroflex also hosted a series of live sessions from their social channels to help people stay fit and engaged while staying in during the lockdown
The film by Duroflex has a social message of staying indoors in the safest and most comforting space we have - our beds
e4m Desk Apr 18, 2020 10:00 AM
The campaign also garnered major impressions with over 4.2 million engagements
The brand is calling out to people to share funny yawn videos on their social media pages with #YawnOffSleepOn
Prior to joining Duroflex, Murarka was Head of Marketing at Amante, MAS Brands India
e4m Desk Feb 13, 2020 12:00 PM
Chandy speaks about the brand's journey and why he thinks Duroflex's product standards are unbeatable
Neethu Mohan Dec 24, 2019 9:24 AM
Kumble, Former Captain of the India cricket team has lent voice to the campaign #sleeptoperform, highlighting the exhaustion children face while writing exams due to lack of sleep
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Conceptualized and composed by Happy Mcgarrybowen, the Duroflex Sleep Song is an audio track specially composed to gently soothe the listener into deep sleep.
