Duroflex's #YawnOffSleepOn campaign gets more than 6.8 million views

The campaign also garnered major impressions with over 4.2 million engagements

e4m by exchange4media Staff
Updated: Mar 18, 2020 11:27 AM
Duroflex

Duroflex Mattresses, one of India’s leading mattress brand improves the sleep habits of consumers on World Sleep Day with its impactful and purposeful #YawnOffSleepOn campaign. Having reached innumerable audiences within a short span of time, the brand has created an important conversation on the importance of sleep that saw a large number of engagements online.  Running all through the World Sleep Day week (March 7th to March 13th, 2020), this proactive campaign drove awareness on the importance of sleep by urging people to listen to their yawns and make a commitment to develop healthier sleep habits.

The campaign garnered a lot of attention and conversation with the campaign video reaching over 6.8 million views and 4.2 million engagements. It even drew the attention of Indian television actor cum influencer Ayush Mehra who participated in the #YawnOffSleepOn campaign by sending videos of himself yawning. The brand collected 1000s of yawns from sleep-deprived consumers and as promised send out sleep to them.

Sharing her thoughts on the success of the campaign, Smita Murarka, Vice President, Marketing, Duroflex Mattresses says, “We are extremely pleased with the success of this campaign. #YawnOffSleepOn has certainly taken the brand to new heights as well as created a stronger connect with our consumers. The campaign drew 4.2 Million engagements and we were able to provide more than 30,000 hours of sleep and the numbers are still rolling in. As Duroflex prides itself on providing a mattress for every need, we will continue to drive awareness and education on the importance of sleep.”

In the unique and quirky, #YawnOffSleepOn campaign, the brand called out to people across cities to share funny yawn videos so they can send them good sleep. All participants received special World Sleep Day offers on the brand and the most entertaining yawn videos have won a premium mattress from Duroflex. The brand has created a special video of the 10 lucky winners from across India who shared the most quirky yawn videos and posted it on their social media pages.

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