dairy
Conceptualised through HT Impact Lab, the print innovation made guilt-free indulgence tangible, taking Mother Dairy Go-Low from a front-page interaction to creator reels and social conversations
NATIVE CONTENT Jun 23, 2026 1:08 PM
WPP Media's relationship with Mother Dairy began with the brand's digital mandate
e4m Staff Jun 23, 2026 1:06 PM
Prior to this move, Ankit Desai spent nearly seven years at The Hershey Company
e4m Staff Apr 10, 2026 1:40 PM
How a playful moment between two strangers stuck in traffic, a bar of chocolate, and an unforgettable Amit Trivedi jingle created advertising magic that India still can't forget
Aryendra Khan Feb 14, 2026 8:42 AM
The campaign’s highlight is a new digital film presenting a modern perspective on romance in an AI-driven world
e4m Staff Feb 2, 2026 12:36 PM
The book ‘Pandeymonium: Piyush Pandey on Advertising’ reminds us why he was called the ‘Adman of India’
e4m Staff Oct 24, 2025 5:27 PM
Tributes have poured in from politicians, industry peers, admirers and well-wishers, honouring the life, work and legacy of Piyush Pandey
e4m Staff Oct 24, 2025 5:12 PM
Satyabrata Das pays tribute to the ‘Desi Heart of Indian Advertising’
e4m Staff Oct 24, 2025 4:46 PM
From the iconic Fevicol ad to Mile Sur Mera Tumhara, Piyush Pandey’s campaigns are now part of India’s collective memory
Soumya Gawri Oct 24, 2025 10:52 AM
Piyush Pandey, whose advertising journey began with Ogilvy in 1982, was now the Chief Creative Officer Worldwide and Executive Chairman India at the agency
Experts suggest that incorporating regional tastes, hyperlocal campaigns, and community-driven engagement could ensure national brands remain competitive even in smaller markets
Pooja Yadav Oct 23, 2025 9:17 AM
For the launch, Mondelez India will roll out a 360-degree campaign on television, digital media and with influencer collaborations
e4m Staff Sep 15, 2025 1:16 PM
A sneak peek at how Cadbury's 1994 cricket commercial turned uninhibited celebration into a cultural phenomenon, and why its 2021 remake hit another century
Aryendra Khan Sep 12, 2025 9:27 AM
Since advertisers now have the luxury to tweak their messaging at different times of the day, brands should leverage real-time data and modify their campaigns, noted market watchers
Sunidhi Vijay Jun 11, 2025 8:11 AM
At the Pitch CMO Summit 2025, Gopichandar Jagatheesan, Director – Dairy & Confectionery at Nestlé India, shared how India’s chocolate market is evolving
Thousands across Bangalore were encouraged to pause, say thank you and share an ice cream with their delivery partner
This time, the battleground has expanded beyond the traditional cola giants, incorporating dairy and juice brands, each delivering unique messages to consumers
Soumya Gawri Mar 20, 2025 9:27 AM
Manish Bandlish, Managing Director of Mother Dairy, on the brand’s ICC Champions Trophy 2025 campaign that positions milk as the ‘ultimate beverage’
Shalinee Mishra Mar 13, 2025 12:10 PM
The campaign inspires India to embrace the sweetness of acceptance through small acts of generosity
e4m Staff Mar 11, 2025 3:27 PM
Nitin Saini, Vice President - Marketing at Mondelez India Foods talks about standing out with 5 Star and Dairy Milk campaigns, building relevance for chocolates and picking insights from GenZ
Simran Sabherwal & Tasmayee Laha Roy Feb 10, 2025 9:04 AM
Mother Dairy will maintain a significant presence of brand and product portfolio at match venues and on official broadcast channels
e4m Staff Oct 15, 2024 3:38 PM
With #CreatingMemoriesNeverClicked, the brand has rolled out a user-friendly microsite, where individuals can transform precious, undocumented moments from their memory into realistic photos
e4m Staff Aug 7, 2024 12:57 PM
Some standout campaigns by brands that celebrated the different hues of motherhood
Penned by Gulzar and conceptualised by Ogilvy, the anthem describes the virtues of motherly love, equating it with Mother Dairy's quality
e4m Staff Apr 26, 2024 3:03 PM
#ThankYouFirstCoach is the brand's 2-part series campaign on the heroes who recognised and nurtured the talents of India's finest players
e4m Staff Mar 20, 2024 12:43 PM
We look at some of the iconic commercials by Piyush Pandey that not only created lasting brand awareness but also impacted social change
Tanzila Shaikh Oct 5, 2023 8:54 AM
The multichannel campaign introduced fan screens in stadiums across all sports tournaments to motivate athletes representing India in games like boxing, TT, hockey
exchange4media Staff May 30, 2023 11:45 AM
#LiveTheIndulgence campaign will run nationally across various collaborative mediums, including social media, OTT and other digital platforms
exchange4media Staff May 22, 2023 6:56 PM
Conceptualised by Ogilvy India, the six week-long campaign encapsulates the essence of integrity and purity of its products, that consumers too can swear upon
exchange4media Staff Apr 21, 2023 1:15 PM
#CheerForAllSports takes an inclusive approach towards sports like wrestling, boxing, hockey, table tennis, etc. which are often sidelined for cricket
exchange4media Staff Mar 31, 2023 10:51 AM
The dairy brand partnered with mCanvas to create an engaging ad and share a personalised Holi greeting
exchange4media Staff Mar 10, 2023 1:45 PM
The #HeartTheHappiness campaign has been created by Ogilvy India
exchange4media Staff Dec 27, 2022 9:24 AM
The players’ auction for IPL 2023 is slated to be held in Kochi today
exchange4media Staff Dec 22, 2022 7:20 PM
A 360-marketing campaign will introduce the identity of the brand
exchange4media Staff Sep 20, 2022 1:54 PM
The TVC introduces a refreshed take on brand purpose to evoke small acts of kindness
exchange4media Staff Sep 17, 2022 8:08 AM
The Cadbury Dairy Milk & Star Sports partnership created many memorable experiences for the MCA ground staff through various initiatives
exchange4media Staff Jun 7, 2022 10:41 AM
The campaign is live across social media handles of the brand and OTT platforms
exchange4media Staff Jun 4, 2022 4:00 PM
Mother Dairy has launched its first regional TVC with actor Abir Chatterjee
exchange4media Staff Apr 12, 2022 3:27 PM
The Silk Bubbly Bubblegum is supported with a 360-degree #BubbledUpWithFun campaign
exchange4media Staff Apr 5, 2022 12:30 PM
Industry insiders are lauding the initiative by the brand terming it a path-breaking moment in IPL advertising
exchange4media Staff Apr 4, 2022 8:30 AM
Under the initiative, the brand will provide the ground staff with best-in-class travel, accommodation, nutritional needs and customized jerseys designed by fashion designer Masaba Gupta
exchange4media Staff Mar 30, 2022 4:11 PM