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Digital industry leaders say they expect the government to take steps for accelerating growth in the metaverse domain while promoting digital media and technology
Shantanu David Jan 30, 2023 8:26 AM
The refreshed mobile app takes a content-first approach through bite-sized information, aided by visuals, enabling users to make data-backed investment decisions
exchange4media Staff Dec 15, 2022 3:53 PM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Nov 26, 2022 7:41 AM
Experts see a chaotic time ahead for the crypto industry as uncertainties take over the market
Nilanjana Basu Nov 21, 2022 2:54 PM
As part of the campaign 'Ek Tyohaar Aisa Bhi – Jahan Sapno Ko Milein Pankh', , a part of every purchase via the brand's app and website goes to supporting C.R.Y.
exchange4media Staff Oct 19, 2022 12:07 PM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Jul 30, 2022 8:05 AM
Crypto brands have been using celebrity power to target the pulse of the youth and to penetrate deeper into the country
Kanchan Srivastava Jul 25, 2022 8:21 AM
With crypto exchange Vauld suspending transactions, questions are being raised about the lack of adherence to influencer advertising norms
Kanchan Srivastava Jul 8, 2022 8:34 AM
Industry observers say the crypto sector’s bearish run has led to the sector adopting a cautious approach towards advertising spends
Kanchan Srivastava Jul 4, 2022 8:32 AM
India is a hotbed for the cryptocurrency industry and investment in the sector crossed $6.6 billion in May 2021
Kanchan Srivastava May 18, 2022 8:18 AM
The regulator has said public personalities could be held accountable if crypto ads are found to be violating regulations
exchange4media Staff May 17, 2022 11:29 AM
Industry observers say the pandemic and ‘influencer fatigue’ brought the community-led model into focus, prompting brands to allocate budgets for consumer-cum-creator led marketing
Kanchan Srivastava May 4, 2022 8:34 AM
Some industry observers say marketers can explore the opportunity of using crypto coins to woo customers and generate brand engagement
Shantanu David Apr 25, 2022 8:50 AM
Prior to this, Vengurlekar was with LinkedIn India as Managing Editor
exchange4media Staff Apr 20, 2022 4:27 PM
The brands in these categories need to build a customer base and for that they have to advertise aggressively, say industry experts
Sonam Saini Mar 4, 2022 8:56 AM
Backed by blockchain tech, Ruder Finn India offers expertise in Crypto, NFTs and Metaverse
exchange4media Staff Feb 25, 2022 12:05 PM
Industry leaders have welcomed the directions for promoting virtual digital assets and services, saying the move will help represent the sector in the right light
exchange4media Staff Feb 24, 2022 8:24 AM
The mandate will be handled by Lowe Lintas’s Bangalore office
exchange4media Staff Feb 10, 2022 10:37 AM
Shetty, founder & CEO of WazirX, spoke to Kailashnath Adhikari, MD, Governance Now
exchange4media Staff Feb 9, 2022 9:17 AM
