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The new segment, launched in partnership with CoinSwitch will focus on building awareness about the digital asset ecosystem
e4m Staff Jun 23, 2026 8:05 AM
Crystal Crop Protection also unveiled its first national brand campaign with Akshay Kumar, 'Desh Ka Kisan, Desh Ka Asli Hero'
e4m Staff Apr 27, 2026 9:54 AM
At BitDelta India, Vikaas will lead overall strategy, market development, and platform execution
Industry veteran Yesudas S Pillai decodes why a crypto brand’s bold print play may signal a deeper shift from performance obsession to credibility-first marketing
Yesudas S Pliiai Mar 4, 2026 8:20 PM
TRAI has been asking Prasar Bharati to encrypt signals of private TV channels on DD Free Dish before uplinking them to prevent unauthorised transmission
e4m Staff Feb 5, 2026 11:50 AM
The video begins with a scene of actual Aamir Khan being led out of a room, creating an immediate sense of confusion as to what is happening and what is going on
Vaishnavi Deshpande Jan 12, 2026 3:33 PM
Anuj Jain, a seasoned executive with more than 23 years of experience, will take over the role
e4m Staff Apr 26, 2025 4:05 PM
The hackers used his platform to promote Solana, a well-known blockchain and cryptocurrency
e4m Staff Feb 25, 2025 8:53 PM
Launched on Friday, $TRUMP has achieved a market valuation of nearly $13 billion, entering the top 20 cryptocurrencies globally
e4m Staff Jan 20, 2025 4:44 PM
The campaign aims to bring the sweetness of the festivities to underprivileged children across India by contributing a box of sweets for every ten transactions completed via the BHIM app
e4m Staff Oct 29, 2024 11:39 AM
As per reports, the stock opened at Rs 651 on the NSE with the shares closing 3.8 per cent higher
Industry leaders express concerns over Broadcast Bill exempting DD FreeDish from the encryption mandate that can undermine efforts to combat piracy and maintain industry standards
Aditi Gupta Aug 12, 2024 8:47 AM
WhatsApp is challenging the IT rules that mandate social media intermediaries to enable the identification of the first originator of information
e4m Staff Apr 27, 2024 7:23 PM
Digital industry leaders say they expect the government to take steps for accelerating growth in the metaverse domain while promoting digital media and technology
Shantanu David Jan 30, 2023 8:26 AM
The refreshed mobile app takes a content-first approach through bite-sized information, aided by visuals, enabling users to make data-backed investment decisions
exchange4media Staff Dec 15, 2022 3:53 PM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Nov 26, 2022 7:41 AM
Experts see a chaotic time ahead for the crypto industry as uncertainties take over the market
Nilanjana Basu Nov 21, 2022 2:54 PM
As part of the campaign 'Ek Tyohaar Aisa Bhi – Jahan Sapno Ko Milein Pankh', , a part of every purchase via the brand's app and website goes to supporting C.R.Y.
exchange4media Staff Oct 19, 2022 12:07 PM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Jul 30, 2022 8:05 AM
Crypto brands have been using celebrity power to target the pulse of the youth and to penetrate deeper into the country
Kanchan Srivastava Jul 25, 2022 8:21 AM
With crypto exchange Vauld suspending transactions, questions are being raised about the lack of adherence to influencer advertising norms
Kanchan Srivastava Jul 8, 2022 8:34 AM
Industry observers say the crypto sector’s bearish run has led to the sector adopting a cautious approach towards advertising spends
Kanchan Srivastava Jul 4, 2022 8:32 AM
India is a hotbed for the cryptocurrency industry and investment in the sector crossed $6.6 billion in May 2021
Kanchan Srivastava May 18, 2022 8:18 AM
The regulator has said public personalities could be held accountable if crypto ads are found to be violating regulations
exchange4media Staff May 17, 2022 11:29 AM
Industry observers say the pandemic and ‘influencer fatigue’ brought the community-led model into focus, prompting brands to allocate budgets for consumer-cum-creator led marketing
Kanchan Srivastava May 4, 2022 8:34 AM
Some industry observers say marketers can explore the opportunity of using crypto coins to woo customers and generate brand engagement
Shantanu David Apr 25, 2022 8:50 AM
Prior to this, Vengurlekar was with LinkedIn India as Managing Editor
exchange4media Staff Apr 20, 2022 4:27 PM
The brands in these categories need to build a customer base and for that they have to advertise aggressively, say industry experts
Sonam Saini Mar 4, 2022 8:56 AM
Backed by blockchain tech, Ruder Finn India offers expertise in Crypto, NFTs and Metaverse
exchange4media Staff Feb 25, 2022 12:05 PM
Industry leaders have welcomed the directions for promoting virtual digital assets and services, saying the move will help represent the sector in the right light
exchange4media Staff Feb 24, 2022 8:24 AM
The mandate will be handled by Lowe Lintas’s Bangalore office
exchange4media Staff Feb 10, 2022 10:37 AM
Shetty, founder & CEO of WazirX, spoke to Kailashnath Adhikari, MD, Governance Now
exchange4media Staff Feb 9, 2022 9:17 AM
While the move will help catalyze the growth of start-ups in the blockchain segment, the proposal for a 30% tax on digital assets seems too high, say experts
exchange4media Staff Feb 2, 2022 8:59 AM
The Finance Minister’s announcement of RBI’s own digital currency using blockchain technology has energized the advertising and media sector
exchange4media Staff Feb 2, 2022 8:55 AM
The FM also said in her Budget speech that the tax incentive scheme for startups will be extended by one more year to 2023
exchange4media Staff Feb 1, 2022 2:11 PM
Crypto exchanges & investors are anxious over the fate of cryptocurrencies that hangs in balance as the Bill was not discussed during the Winter Session of the Parliament
Kanchan Srivastava Jan 31, 2022 8:48 AM
The business will be handled out of the agency’s Mumbai office
exchange4media Staff Jan 24, 2022 7:39 AM
After pressure from all quarters, including the government, the Indian crypto exchanges have come up with guidelines to regulate ads that often make exaggerated claims
exchange4media Staff Jan 14, 2022 8:53 AM
Prayaga was formerly the Head of Cyber Defence at Flipkart and Vice President of Cybersecurity at Wells Fargo
exchange4media Staff Jan 12, 2022 2:56 PM
Bobble AI study was an outcome of the analysis of user behaviour among India’s cryptocurrency apps including WazirX, CoinDCX, CoinSwitch, ZebPay, Unocoin & Bitbns, between October and November 2021
exchange4media Staff Jan 5, 2022 6:38 PM
As it emerged that the government seeks to regulate and not ban the cryptocurrencies, ads have returned to their glory
exchange4media Staff Dec 7, 2021 9:15 AM
The legislation may stipulate a minimum amount for investments in digital currencies while banning their use as legal tender, as per media reports
Kanchan Srivastava Nov 25, 2021 9:10 AM
The ASCI reiterated that provisions of existing rules and regulations require ads to be honest and transparent and advertising of all categories, including crypto, must follow these guidelines
Kanchan Srivastava Nov 23, 2021 9:01 AM
The company had originally planned to enable end-to-end encryption (E2EE) on both the services sometime in 2022
exchange4media Staff Nov 22, 2021 3:03 PM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Nov 20, 2021 8:38 AM
The investment community in India has raised alarm over the advertising blitzkrieg by cryptocurrency trading platforms in the past few months trying to attract consumers into the fluid markets
Kanchan Srivastava Nov 19, 2021 4:42 PM
He said that nations must ensure that crypto does not end up in the wrong hands, which can spoil the youth
exchange4media Staff Nov 18, 2021 10:24 AM
The partnership will enable media buyers to leverage FirstCry Parenting’s rich audience segments across all digital screens and channels on PubMatic’s premium inventory
exchange4media Staff Nov 17, 2021 2:22 PM