The event saw 42% increase in average time watched per unique viewer in comparison to the 2015 event

exchange4media Staff Sep 17, 2019 1:53 PM

The process offers organisations an opportunity to obtain rights to an attractive digital content package for 12 ICC events over the next four years

exchange4media Staff Aug 9, 2019 2:15 PM

According to digital content viewing figures released by The International Cricket Council, Cricket World Cup 2019 emerged as one of the world’s most-watched sporting events

exchange4media Staff Aug 7, 2019 1:55 PM

Jofra Archer, Ben Stokes, Jos Buttler, Trent Boult, Lockie Ferguson, James Neesham and Kane Williamson are on top of the preference list for IPL franchises

Tasmayee Laha Roy Jul 16, 2019 8:29 AM

The platform shattered its own previous record when 18.6 million viewers tuned in to it during the VIVO IPL 2019 final

exchange4media Staff Jul 15, 2019 3:13 PM

From ICC Cricket World Cup 2019 and Wimbledon to Kabaddi, Hero Intercontinental Cup and Formula 1, the platforms will host several sport events

exchange4media Staff Jul 11, 2019 12:09 PM

Digital brands have pushed in big money into cricket. Spending on TV and digital platforms alike, they have announced their arrival as major players in the advertising scene

Shikha Paliwal Jul 8, 2019 8:46 AM

We bring you a round up of the headlines making news this past week

exchange4media Staff Jul 6, 2019 9:37 AM

With Hotstar lowering its ad rates for the tournament this year, both medium and high-budget advertisers have got a chance to get associated with the mega event

Nafisa Shaheen Jul 5, 2019 8:57 AM

According to industry sources, advertisers are paying Rs 35 lakh for 10 seconds for last minute inventory

Tasmayee Laha Roy Jul 4, 2019 8:27 AM

Entertainment One’s two-month long campaign culminates on July 7 in Mumbai ,with a meet and greet with Peppa Pig, George, and Captain of the Indian Women’s Cricket Team Mithali Raj

exchange4media Staff Jul 2, 2019 1:56 PM

Users can compete against Kapil Dev’s team and stand a chance to win cash prizes up to 25 Lacs

exchange4media Staff Jun 28, 2019 7:09 PM

Sriram Padmanabhan, VP- Marketing, Nissan India talks about their 'precision marketing', the upcoming subscription model and association with ICC Cricket World Cup

Shweta Raaj Singh Jun 27, 2019 8:37 AM

The song is part of the company’s ongoing contest ‘Dishkiyaon Cup’, wherein participants can predict match winners and win exciting prizes

exchange4media Staff Jun 25, 2019 6:19 PM

Brands like Puma India have unlocked Dunzo’s real-time delivery promise to help users get their hands on one of the 150 pairs of the One8 golden spikes worn by Virat Kohli

exchange4media Staff Jun 24, 2019 4:04 PM

The ‘8PM Premium Black Cricket Anthem’ has been sung by versatile artist Padamjeet Sehrawat

exchange4media Staff Jun 23, 2019 6:00 PM

A series of films was developed by Lowe Lintas, aimed at building awareness for the smart lighting category in India

exchange4media Staff Jun 23, 2019 10:00 AM

The digital-only film has been conceptualised and created by Leo Burnett Orchard

exchange4media Staff Jun 21, 2019 4:04 PM

Guest Column: Mehraj Dube, Head of Marketing, ABP News, takes us through six brands which have become part of the larger story of brand London

Mehraj Dube Jun 20, 2019 8:57 AM

An inexpensive option to explore, programmatic advertising budget for brands during World Cup 2019 starts at as low as Rs 1 lakh, and shoots up to millions of dollars

Tasmayee Laha Roy Jun 19, 2019 9:54 AM