Brands like Puma India have unlocked Dunzo’s real-time delivery promise to help users get their hands on one of the 150 pairs of the One8 golden spikes worn by Virat Kohli

exchange4media Staff 11 hours ago

The ‘8PM Premium Black Cricket Anthem’ has been sung by versatile artist Padamjeet Sehrawat

exchange4media Staff 1 day ago

A series of films was developed by Lowe Lintas, aimed at building awareness for the smart lighting category in India

exchange4media Staff 1 day ago

The digital-only film has been conceptualised and created by Leo Burnett Orchard

exchange4media Staff 3 days ago

Guest Column: Mehraj Dube, Head of Marketing, ABP News, takes us through six brands which have become part of the larger story of brand London

Mehraj Dube 4 days ago

An inexpensive option to explore, programmatic advertising budget for brands during World Cup 2019 starts at as low as Rs 1 lakh, and shoots up to millions of dollars

Tasmayee Laha Roy 5 days ago

Virat Kohli was the most tweeted about player during the match and Vijay Shankar taking a wicket off his first ball was the most tweeted about moment

exchange4media Staff 6 days ago

The smartphone major launched the heartbeat song 'Jeet Pe Apna Haq Hai' by music director duo Meet Bros to boost Team India

exchange4media Staff 6 days ago

IPL, General Elections and the ongoing Cricket World Cup saw brands push the marketing envelope with an estimated Rs 10,000-11,000 crore spent on advertising, making 2019 summer a sizzling one

CHRISTINA MONIZ & BERYL MENEZES 1 week ago

Conceptualised by Creativeland Asia, the digital films will begin streaming in June on multiple platforms throughout the world cup season

exchange4media Staff 1 week ago

The campaign aims to engage with cricket enthusiasts of India and understand their favourite spot while watching an ICC World Cup 2019 match

exchange4media Staff 1 week ago

Launches #CricketMeinHaiBeat as a first-of-its-kind initiative to blend music and cricket in its best form

exchange4media Staff 1 week ago

The campaign comprising a series of films for Digital and TV has been conceptualized by Ogilvy North

exchange4media Staff 1 week ago

9XM 'Cricket ka Bukhaar' will be promoted across the social media platforms of 9X Media network

exchange4media Staff 1 week ago

#GermanyCheersForIndia campaign celebrates the spirit of sportsmanship through cricket, says Bishwajeet Samal, Head of Marketing, Volkswagen Passenger Cars India

Anjali Thakur 1 week ago

The inaugural week of the tournament registered a phenomenal 107.2 million average impressions

exchange4media Staff 1 week ago

The digital video campaign #CricketDateWithDad leverages father-children relationship close on the heels of Father’s Day and is in sync with the Cricket World Cup

exchange4media Staff 1 week ago

According to industry experts, the cricket tournament is a huge opportunity for brands to build a connect with the consumers and getting a celebrity to endorse adds to the impact

Anjali Thakur 1 week ago

The campaign will be aired on TV across 60+ channels and Hotstar during the ICC Cricket World Cup

exchange4media Staff 10-June-2019

The 60-days World Cup campaign will include various exciting opportunities for the listeners like a chance for 39 listeners to travel to England to watch the cricket match live

exchange4media Staff 10-June-2019