According to the report 'Impact of COVID-19 on Revenues of World Cricket and Indian Sports', Indian cricket revenue is nearly 45% of total cricket revenues, 75% of which comes from IPL

exchange4media Staff May 21, 2020 4:45 PM

Pro Kabaddi League Season 7 also saw the overall viewership grow by a whopping 40% in the HSM markets

exchange4media Staff Mar 31, 2020 6:22 PM

The film, set against the backdrop of the 1983 and 2011 Cricket World Cup Finals, has been exclusively premiered on Hotstar

exchange4media Staff Mar 2, 2020 10:15 AM

We take a look at events that kept digital majors busy and those who emerged as newsmakers of the year

Shikha Paliwal Dec 17, 2019 8:38 AM

Major news events, such as the Lok Sabha Election, Chandrayaan 2, and Article 370 also dominated searches in 2019

exchange4media Staff Dec 11, 2019 5:48 PM

#loksabhaelections2019, #chandrayaan2, #cwc19 emerged among the most talked about topics on Twitter in 2019

exchange4media Staff Dec 10, 2019 4:29 PM

The event saw 42% increase in average time watched per unique viewer in comparison to the 2015 event

exchange4media Staff Sep 17, 2019 1:53 PM

The process offers organisations an opportunity to obtain rights to an attractive digital content package for 12 ICC events over the next four years

exchange4media Staff Aug 9, 2019 2:15 PM

According to digital content viewing figures released by The International Cricket Council, Cricket World Cup 2019 emerged as one of the world’s most-watched sporting events

exchange4media Staff Aug 7, 2019 1:55 PM

Jofra Archer, Ben Stokes, Jos Buttler, Trent Boult, Lockie Ferguson, James Neesham and Kane Williamson are on top of the preference list for IPL franchises

Tasmayee Laha Roy Jul 16, 2019 8:29 AM

The platform shattered its own previous record when 18.6 million viewers tuned in to it during the VIVO IPL 2019 final

exchange4media Staff Jul 15, 2019 3:13 PM

From ICC Cricket World Cup 2019 and Wimbledon to Kabaddi, Hero Intercontinental Cup and Formula 1, the platforms will host several sport events

exchange4media Staff Jul 11, 2019 12:09 PM

Digital brands have pushed in big money into cricket. Spending on TV and digital platforms alike, they have announced their arrival as major players in the advertising scene

Shikha Paliwal Jul 8, 2019 8:46 AM

We bring you a round up of the headlines making news this past week

exchange4media Staff Jul 6, 2019 9:37 AM

With Hotstar lowering its ad rates for the tournament this year, both medium and high-budget advertisers have got a chance to get associated with the mega event

Nafisa Shaheen Jul 5, 2019 8:57 AM

According to industry sources, advertisers are paying Rs 35 lakh for 10 seconds for last minute inventory

Tasmayee Laha Roy Jul 4, 2019 8:27 AM

Entertainment One’s two-month long campaign culminates on July 7 in Mumbai ,with a meet and greet with Peppa Pig, George, and Captain of the Indian Women’s Cricket Team Mithali Raj

exchange4media Staff Jul 2, 2019 1:56 PM

Users can compete against Kapil Dev’s team and stand a chance to win cash prizes up to 25 Lacs

exchange4media Staff Jun 28, 2019 7:09 PM

Sriram Padmanabhan, VP- Marketing, Nissan India talks about their 'precision marketing', the upcoming subscription model and association with ICC Cricket World Cup

Shweta Raaj Singh Jun 27, 2019 8:37 AM

The song is part of the company’s ongoing contest ‘Dishkiyaon Cup’, wherein participants can predict match winners and win exciting prizes

exchange4media Staff Jun 25, 2019 6:19 PM