The campaign featuring PV Sindhu will have a strong presence during T20 World Cup

exchange4media Staff Oct 22, 2022 8:23 AM

Puneet Das?blur=25

We bring you an interview series with marketing leaders as they discuss their fondest memories of watching Cricket World Cups on TV as well as their expectations from upcoming T20 WC starting Oct 16

exchange4media Staff Sep 6, 2022 9:26 AM

disney hotstar?blur=25

The concurrent viewership for the Asia Cup clash between the two teams has surpassed their ICC T20 World Cup 2021 face-off which had 12.8 million concurrent users on the platform

exchange4media Staff Aug 29, 2022 5:33 PM

Ajay dang?blur=25

Ajay Dang, President-Head Marketing at Ultra Tech Cement, shares his experience of watching the T20 World Cup in 2007 and the ODI World Cup in 2011 with his son Pranay

exchange4media Staff Jul 5, 2022 3:06 PM


ICC selected the hosts via a competitive bidding process overseen by a Board sub-committee chaired by Martin Snedden along with Sourav Ganguly and Ricky Skerritt

exchange4media Staff Nov 16, 2021 7:07 PM

Fanta ICC Men's T20 World Cup Celebration Song?blur=25

The ‘Colourful Fans’ campaign marks a comeback of a revamped brand Fanta combining the three great passions of India - Cricket, Music and Dance, in a refreshing manner

exchange4media Staff Oct 25, 2021 4:16 PM


Sportskeeda Head Content Marketing & Video Shantanu Pusalkar & Business Head Kanav Sud shared that Shoaib Akhtar, Harbhajan Singh, Danny Morrison & others to share expertise on cricket

exchange4media Staff Oct 22, 2021 5:34 PM

inox - Nissan?blur=25

The partnership will see Nissan & INOX working across various digital media platforms including on-screen and video wall advertisements, as well as hosting live match screening sessions

exchange4media Staff Oct 21, 2021 5:16 PM


Individual match tickets for the World Cup will go on sale on 4 October and corporate hospitality packages will be available from 6 September

exchange4media Staff Aug 16, 2021 4:02 PM


Experts also caution against extending the league further than the Sep-Oct window, which could upset the deals as it may clash with ICC Men's T20 World Cup

Javed Farooqui May 25, 2021 9:20 AM


As part of the association, Whirlpool will bring in flagship shows, features, expert insights and interesting highlights for the cricket lovers

exchange4media Staff Sep 18, 2020 1:43 PM


The tournament will be held in October-November 2021, with the final on November 14, 2021

exchange4media Staff Jul 20, 2020 8:30 PM

Aggressive Leaders?blur=25

Guest Column: Rajeev Raju, Founder & Leadership Coach, Gravitas Consulting, writes on need to raise self-awareness, grow emotional intelligence & adapt realistically to situations

Rajeev Raju Jul 9, 2020 3:06 PM

COVID Impact on Sports Revenue?blur=25

According to the report 'Impact of COVID-19 on Revenues of World Cricket and Indian Sports', Indian cricket revenue is nearly 45% of total cricket revenues, 75% of which comes from IPL

exchange4media Staff May 21, 2020 4:45 PM

Star Sports?blur=25

Pro Kabaddi League Season 7 also saw the overall viewership grow by a whopping 40% in the HSM markets

exchange4media Staff Mar 31, 2020 6:22 PM

Dheet Patangey?blur=25

The film, set against the backdrop of the 1983 and 2011 Cricket World Cup Finals, has been exclusively premiered on Hotstar

exchange4media Staff Mar 2, 2020 10:15 AM

Digital news?blur=25

We take a look at events that kept digital majors busy and those who emerged as newsmakers of the year

Shikha Paliwal Dec 17, 2019 8:38 AM


Major news events, such as the Lok Sabha Election, Chandrayaan 2, and Article 370 also dominated searches in 2019

exchange4media Staff Dec 11, 2019 5:48 PM


#loksabhaelections2019, #chandrayaan2, #cwc19 emerged among the most talked about topics on Twitter in 2019

exchange4media Staff Dec 10, 2019 4:29 PM