creation
The framework effectively shifts a significant part of user acquisition responsibility onto creators and production houses rather than relying solely on platform-led promotion
e4m Staff May 27, 2026 8:59 AM
The company in a statement said regulatory uncertainty forced it to shut down the initiative
e4m Staff Apr 22, 2026 4:28 PM
Industry chatter places the seasoned content strategist in the mix for the CEO role at a leading content studio, with her cross-platform experience seen as a strong fit for its next phase
e4m Staff Apr 21, 2026 8:11 AM
Industry chatter suggests the former SonyLIV business head is among those being evaluated for the CEO role at a leading content studio, as it weighs leadership for its next phase
e4m Staff Apr 21, 2026 8:03 AM
Content heads say microdramas can't replace long-format content but act as a complementary layer; opens up new advertising-led revenue streams as brands look to integrate with high frequency content
Aditi Gupta Mar 20, 2026 8:40 AM
Industry leaders say AI is reshaping content creation, but success will hinge on balancing scale with audience trust
Aditi Gupta Mar 17, 2026 9:27 AM
As Generative AI accelerates content production across advertising, brands and agencies confront the rise of AI slop, raising questions about creativity, brand equity and algorithm-driven visibility
Anuja Jain and Aryendra Khan Mar 10, 2026 9:42 AM
Farah Khan has expanded her influence beyond cinema, building a thriving YouTube presence that demonstrates how consistency, collaboration, and platform ownership drive sustainable relevance
Shalinee Mishra Jan 9, 2026 9:23 AM
From hit-driven businesses to IP-led studios, content producers are reworking their financial playbooks as costs rise, revenues fragment and global ambitions sharpen
Kanchan Srivastava Jan 7, 2026 9:12 AM
On the podcast ‘Serving It Up With Sania’, Farah Khan revealed that social media has become her most lucrative career avenue
Shalinee Mishra Nov 5, 2025 8:46 AM
By combining WhatsApp-enabled aarti booklets with authentic festive treats, the brand becomes the modern-day companion for Ganesh Chaturthi celebrations
e4m Staff Aug 25, 2025 11:34 AM
When self-regulation fails, the government has little choice but to step in with executive action, say experts
e4m Staff Jul 28, 2025 9:08 AM
Prajakta Koli was named ‘Influential Personality of The Year’ at e4m IDMA 2025
e4m Staff Jul 18, 2025 6:16 PM
Prime Minister Narendra Modi was addressing News18 Rising Bharat Summit
Last month, Union Minister Ashwini Vaishnaw launched a $1 billion fund to boost the creator economy
Shalinee Mishra Apr 9, 2025 9:17 AM
Widely known as Ayodhyawale, Harshvardhan Verma was the winner in the ‘Best Historical & Cultural Influencer’ category at the Impact Digital Influencer Awards
e4m Staff Mar 13, 2025 12:33 PM
Most industry leaders are calling for the Budget to include measures that stimulate economic growth by increasing citizens' disposable income and boosting consumption
e4m Staff Jan 31, 2025 9:49 AM
Slated for April 1-3, 2025, the three-day summit will pave the way for the full-fledged Content India 2026 event
e4m Staff Dec 19, 2024 6:41 PM
The new Swiggy entity will deal with sports team ownership, management, talent development, event organization, acquiring of broadcasting and sponsorship rights, and promoting sports events
e4m Staff Dec 4, 2024 11:24 AM
Set to roll out on October 15, this update, along with a suite of new features, opens up fresh avenues for content creation and audience engagement on the platform
MIB has said unverified, provocative and fake messages were being circulated regarding the Ayodhya Ram Mandir ceremony, especially on social media
e4m Staff Jan 20, 2024 6:10 PM
Going forward, authenticity would be the keyword in most campaigns and brands will be more focused on partnering with influencers who provide genuine content and have a true follower base, say experts
Tanzila Shaikh Dec 21, 2023 8:53 AM
At the exchange4media Content Jam conference, industry experts discussed various nuances of content and how it is evolving
Tanzila Shaikh Dec 7, 2023 6:57 PM
The company plans to undertake promotional activities through outdoor marketing, in-store visual branding and digital media ads
exchange4media Staff Jul 17, 2023 3:48 PM
The cricketer shares his ambition to learn about content creation from Tanmay Bha, Kusha Kapila, Sharan Hegde, and Gaurav Taneja
exchange4media Staff Apr 11, 2023 3:16 PM
Amazon and MIB will collaborate to promote creative talent, commence capacity building measures and showcase Made in India creative content, globally
exchange4media Staff Apr 5, 2023 6:17 PM
Ajay Vidyasagar, Regional Director-Asia Pacific, YouTube Partnerships, shares how the short-video phenomenon is fuelling the creator economy in the country
Javed Farooqui Oct 18, 2022 8:59 AM
On the launch of second edition of Nivea Soft Fresh Batch, Ajay Simha, Marketing Director - Nivea India, shares how the skincare major is enabling GenZ girls to become future content creators
Ritika Raj Oct 10, 2022 9:08 AM
The director of content & community partnerships at Facebook India (Meta) talks about ‘One Minute Music’ & other new initiatives at Instagram
Mansi Sharma Jul 11, 2022 8:31 AM
Rao has nearly two decades of experience of working in television, film, and digital platforms
exchange4media Staff Jun 21, 2022 11:18 AM
Protiqe Mojoomdar, Founder Handyyman, speaks to e4m about the ABBYs win, finding his niche and delivering the concept of branding content to PSUs and foreign territories
exchange4media Staff Jun 7, 2022 4:16 PM
Currently, creators earn revenue through advertising or bonuses directly from Instagram
exchange4media Staff Jan 22, 2022 8:28 AM
The Minister also said that with unique combination of connectivity, culture and commerce, India is poised to be at the epicentre of the cinematic ecosystem
exchange4media Staff Nov 22, 2021 2:26 PM
The engine is designed to produce several iterations of creative copy tied to historic and predictive performances of content and is embedded in dentsu Marketing Cloud (DMC)
exchange4media Staff Apr 14, 2021 12:45 PM
Bodycare’s special campaign on body positivity will also spread the right message to the viewers with this association
exchange4media Staff Apr 8, 2021 1:32 PM
The content creation cost for the fiscal under review has jumped to Rs 23.68 crore compared to Rs 5 crore in FY19
Javed Farooqui Jan 29, 2021 8:33 AM
DRN will offer SEO, optimisation of the app (ASO) and local content creation that will help engage with the farmers fraternity, build relevance and create engagement opportunities at large
exchange4media Staff Jan 28, 2021 2:27 PM
India’s most celebrated youth icon sets a record with 20 million subscribers and 3 billion collective views
exchange4media Staff Jan 20, 2021 12:25 PM
In an interaction with e4m, Sandeep Bhushan, Facebook India Director & Head of GMS, said that India has been a testing ground for the launch of new products or services of Instagram
Javed Farooqui Jan 18, 2021 8:20 AM
This two-part special series reveals the extraordinary behind the scenes history of the White House Chiefs of Staff
exchange4media Staff Jan 11, 2021 6:12 PM
The 50-minute short film is being launched in 190+ countries across the globe
exchange4media Staff Jan 4, 2021 12:28 PM
Guest Column: Ravish Kumar, Business Head- Regional Entertainment (Kannada and Marathi Clusters), Viacom18, says that one key lesson that the pandemic taught the sector was to become resilient
Ravish Kumar Jan 4, 2021 8:39 AM
GroupM MCG business head Sanyal speaks to e4m about the business unit’s content strategy, the business growth, and the plans ahead
Javed Farooqui Dec 28, 2020 9:21 AM
In its new avatar, ABP Network will be expanding its offerings ‘beyond news’ to allied spheres such as content creation, production, and brand solutions
exchange4media Staff Jul 20, 2020 3:36 PM
The partnership consolidates the responsibility of creative, content and media with one agency
exchange4media Staff Feb 11, 2020 2:45 PM
As part of the collaboration, PFT has designed a series of ad films showcasing the wide variety of games available on MPL including Rummy, Fantasy Cricket, Fantasy Kabaddi, Carrom, Fruit Chop and Pool
exchange4media Staff Feb 3, 2020 11:40 AM
Gemius Design Studio will be responsible for formulating creative strategy, content creation & design across social media and digital platforms for Prag & Co
exchange4media Staff Jan 2, 2020 11:58 AM