coffee
Under this mandate, Confiance will work closely with Libertario to shape a cohesive brand narrative
e4m Staff Apr 29, 2026 11:25 AM
Sandeep Anand has been named as the CMO and Business Head for Pizza Hut, while Robinder Singh will serve as Business Head – Costa Coffee & Airports
Once anchored in cafés, in-store visibility, outdoor advertising and physical sampling, coffee brands’ marketing strategies are being fundamentally rewritten
Pooja Yadav Jan 13, 2026 8:58 AM
Let’s take a look at the OOH ads that defined October, from kadhais to karaoke trams, showcasing brands’ strategic creativity
Chehneet Kaur Nov 1, 2025 9:10 AM
Raja Chakraborty, CMO of Continental Coffee, discusses why coffee and beverage brands that have long relied on traditional marketing are now facing a moment of reckoning
e4m Staff Oct 29, 2025 12:09 PM
HUL’s coffee brand, Bru, is betting big on the relaunch of Bru Gold with an all-new campaign
e4m Staff Oct 1, 2025 12:35 PM
Among tea drinkers, Gujarat leads the pack, where locals prefer their brew “kadak, with elaichi and ginger, according to a new ICYMI report
e4m Staff Sep 2, 2025 11:26 AM
Raja Chakraborty, Chief Marketing Officer, Continental Coffee, speaks of the launch of premium coffee brand, Percol, in India and how e-comm, North & West markets are driving growth for the category
Simran Sabherwal Aug 21, 2025 1:25 PM
Urban cafes like Delhi, Mumbai and Bengaluru are evolving into vibrant, alcohol-free party venues, indicating a new breed of nightlife that is wellness-driven
Anuja Jain Aug 18, 2025 8:55 AM
Set inside a vibrant Starbucks store, the film opens with a young woman ordering a Blonde Almond Flat White
e4m Staff Jul 14, 2025 5:31 PM
From mCaffeine’s Powdered Coffee Body Scrub to Laneige’s Lip Sleeping Mask, brands are seeing user reviews building early momentum and triggering ripple effect of results being shared online
Sunidhi Vijay Jul 7, 2025 9:12 AM
82.5 Communications has launched the new digital film for the coffee brand
e4m Staff May 15, 2025 3:29 PM
The campaign centers on how on-the-go cold coffee serves as an icebreaker for strangers
e4m Staff May 14, 2025 3:44 PM
Filter Coffee Co. will manage the brand’s digital strategy across social media, influencer partnerships, content production and on-ground events
e4m Staff Apr 23, 2025 3:16 PM
Prior to this, Akshat Arora was with Tim Hortons India as Head - Marketing & Product
e4m Desk Jan 21, 2025 12:59 PM
To woo the discerning, coffee-drinking Gen Z from the South, brands have been adopting a more tailored approach with experiential and personalised products
Jagruti Verma Jan 8, 2025 9:08 AM
Mitali Jain, Assistant Manager – PR, Third Wave Coffee talks about her win, inspiration, passion for the industry, and future goals
e4m Staff Dec 10, 2024 6:39 PM
Print media is a powerful tool as it forms a strong resonance with emerging markets which are not Tier 1 or Tier 2 cities
Chehneet Kaur Oct 28, 2024 9:28 AM
The brand has released a digital film for the 'Inspiring Indian Crea8ors' campaign
e4m Staff Oct 18, 2024 1:52 PM
An experiential entry arch has been built with close to 100 kg of real coffee beans at the mall’s food court
e4m Staff Oct 18, 2024 1:10 PM
The campaign pays a tribute to the love and commitment with which these farmers work in their fields, to grow high quality coffee
The latest edition dives into the rapid expansion of legacy brands, the rise of coffee startups and and features a special report on the telecom sector
e4m Staff Sep 14, 2024 4:22 PM
Filter Coffee Co. will manage Bharat Vedica's social and digital media strategies and influencer partnerships
e4m Staff Aug 7, 2024 11:56 AM
130 Costa Coffee team members from six countries will deliver beverage experiences to fans and athletes at seven venues across Paris
e4m Staff Jul 22, 2024 3:47 PM
The mandate for Café Coffee Day will be led by Social Beat’s Bangalore and Chennai offices
e4m Staff Jun 5, 2024 12:34 PM
The fourth edition of the conference will be held in Chennai on 24 January 2024
e4m Staff Jan 23, 2024 8:25 AM
The agency will be focusing on putting the coffee brand further on the Indian map
exchange4media Staff Jun 20, 2023 11:45 AM
The 360-degree campaign includes, OOH, print ads, digital, social media and in-store consumer journey
exchange4media Staff May 2, 2023 2:39 PM
The campaign has been planned for the company's home turn in New Delhi/NCR area for a period of two months
exchange4media Staff Mar 27, 2023 11:02 AM
Media Monks has conceptualised and created the campaign for the company's latest offering 'Tata Coffee Grand Premium’
exchange4media Staff Jan 7, 2023 8:13 AM
Singh has over 14 years of experience in Marketing, Brand Strategy and Communication across North and South India
exchange4media Staff Dec 12, 2022 1:58 PM
The account will be handled by the agency's Mumbai office
exchange4media Staff Nov 11, 2022 10:45 AM
The account was won after a multi-agency pitch and will be handled by the agency's Mumbai office
exchange4media Staff Nov 10, 2022 7:02 PM
The announcement was made at D23 Expo, the global Disney fan event
exchange4media Staff Sep 10, 2022 10:19 AM
Cothas and Levista have built a legacy of coffee marketing in the southern region of India
Nilanjana Basu Aug 26, 2022 9:04 AM
Sethi, Founder & CEO of Rage Coffee, shares insights on recent rebranding, association with cricketer Virat Kohli, marketing strategy, and more
Ritika Raj Aug 23, 2022 8:46 AM
In addition to designing and managing digital and social media communications for the clean beauty marketplace, the agency will also create effective campaigns
exchange4media Staff Jun 9, 2022 3:25 PM
The brand is planning to expand its online and offline footprint Pan-India, and will utilize the fresh capital for marketing and distribution purposes
exchange4media Staff Mar 23, 2022 10:51 AM
The brand has signed up the actors as its new brand ambassadors
exchange4media Staff Feb 1, 2022 12:18 PM
The TVC shows Dhawan presenting the new flavour with the jingle, 'Dus ka Doodh, Oh So Smoodh'
exchange4media Staff Jan 22, 2022 4:00 PM
The ‘Sounds of Tamil Nadu’ campaign film is a montage of various visuals and sounds that are associated with the Pongal festival
exchange4media Staff Jan 15, 2022 8:27 AM
Through the TVC, CCL drives national awareness for its premium brand launched exclusively for India
exchange4media Staff Jan 3, 2022 2:16 PM
Drawing on deep cultural insights and end-user behaviour, BRU steps up its consumer engagement with relatable and value-driven storytelling
exchange4media Staff Oct 28, 2021 10:40 AM
Malik – Divisional Chief Executive - Food Business, ITC shared insights on how companies can stay ahead of the digital curve at the e4m eTechmanch
exchange4media Staff Jun 26, 2021 8:42 AM
The agency will be handling Digital Marketing and Strategy along with Content Production, Social Media Management, Influencer Management, Content Strategy & Creation for the brand
exchange4media Staff Jun 3, 2021 1:23 PM