CEO Mithun Appaiah speaks about Sumeru Foods’ new product launch, media mix and marketing strategies

Neethu Mohan Dec 20, 2019 9:27 AM

The music video conceptualised by Lowe Lintas and featuring Kochi-based music band Masala Coffee, showcases four protagonists who use the Kochi1 Card to enhance their payment experience in new ways

exchange4media Staff Nov 18, 2019 3:08 PM

Transactions approved will ensure smooth operations while safeguarding the interests of all stakeholders, a statement released by the company said

exchange4media Staff Aug 14, 2019 4:43 PM

The account was won following a multi-agency pitch and will be serviced from the agency’s office in Surat

exchange4media Staff Aug 9, 2019 2:29 PM

Despite debates around its financial situation and the sudden demise of founder VG Siddhartha, brand Café Coffee Day still strong

Tasmayee Laha Roy Aug 8, 2019 8:13 AM

Nitin Bagmane will be the new Interim Chief Operating Officer

exchange4media Staff Jul 31, 2019 6:49 PM

Siddhartha was last seen on Monday night; the police have launched search operations

exchange4media Staff Jul 30, 2019 10:02 AM

Vicks, KFC, Bookmyshow, Manforce, Sony, Café Coffee Day set the social media on fire by expressing their pride and happiness for the country through quirky creatives

Nafisa Shaheen Jul 24, 2019 8:32 AM

The new addition includes Superfood Moringa Green Tea and Green Coffee Instant Beverage Mix

exchange4media Staff Apr 16, 2019 4:37 PM

As part of the celebration, the channel has partnered with fashion & lifestyle brand The Label Life for its on-going shows on the ‘AXN Premiere Club’

exchange4media Staff Feb 26, 2019 4:15 PM

The deal is said to be worth $4.9 billion. The acquisition was first announced in August, 2018.

exchange4media Staff Jan 4, 2019 6:56 PM

The first outlet offered more of a novelty value thanks to the internet it offered, rather than being a place for people to spend a leisurely hour or two

Neethu Mohan Jul 19, 2018 8:52 AM

Madison Media will handle the duties across media – Print, TV, Radio, Cinema, OOH, Digital. The account is estimated to be Rs. 25 crores per annum across all media.

exchange4media Staff May 31, 2018 10:56 AM

Hareesh Tibrewala explains how Block Chain technology can help monetize your digital footprint, as per your own rules, instead of a 3rd party doing it

exchange4media Staff May 21, 2018 9:30 AM

Sanjay Mehta, Joint CEO, Mirum, says that creating a long format film and simply putting it on a digital channel is not digital marketing, it is far more complex than that

exchange4media Staff May 7, 2018 8:56 AM

Chimp&z Inc will be responsible for interacting with Barista's audience online by conceptualizing a strategy that will be effective and innovative

exchange4media Staff Apr 26, 2018 2:35 PM

The Oxford Dictionary defines an Adultescent as “a middle-aged person whose clothes, interests, and activities are typically associated with youth culture”

exchange4media Staff Apr 23, 2018 8:53 AM

In the last decade odd in Hollywood, it’s become important to ask whether films or TV serials pass the Bechdel test, says Dutta

exchange4media Staff Apr 9, 2018 8:56 AM

One of the most defining moments in Indian story-telling paints a woman as a victim of patriarchy, aggression, and judgement. While the mythology continues to be prevalent, what remains to be examined is if the narrative has changed course for women today.

Bindu Sethi Feb 26, 2018 8:56 AM

The launch of the limited edition Cadbury Dairy Milk is supported by a 360-degree communication campaign that includes a new TVC, as well as outdoor, print and digital campaigns targeting the brands core target audience i.e. youth

exchange4media Staff Aug 6, 2016 8:22 AM