Filter Coffee Co. wins digital marketing & communication mandate for Acelabs

Filter Coffee Co. will manage the brand’s digital strategy across social media, influencer partnerships, content production and on-ground events

by e4m Staff
Published: Apr 23, 2025 3:16 PM | 1 min read

Digital and social media marketing agency Filter Coffee Co has been awarded the digital communication mandate for Acelabs — a skincare brand.

“Filter Coffee Co. will lead this growth by managing the brand’s digital strategy across social media, influencer partnerships, content production, and on-ground events, with a focus on building a strong online presence, creating content that resonates with Indian audiences, and engaging communities through both digital and offline activations,” stated a press release.

Speaking on the collaboration, Amar Srivastava, CEO & Founder of Acelabs, said: “As we bring Acelabs to a vibrant and diverse market like India, it’s crucial to have a partner that understands both beauty and culture in the digital landscape. Filter Coffee Co.’s creative approach and understanding of new-age consumers make them the ideal collaborators on this journey.”

Anuja Deora, CEO & Founder of Filter Coffee Co., added: “K-beauty has captured the Indian consumers market, and Acelabs stands out with its commitment to high-quality formulations and a minimal yet effective skincare philosophy. We’re happy to tell their story and scale their digital presence across platforms. With this partnership, we’re also excited to further expand our Korean and Japanese skincare brand portfolio, which continues to grow as Indian consumers seek global skincare experiences.”