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As per reports, both Zee Café and &Flix will be repurposed into sports channels
Once anchored in cafés, in-store visibility, outdoor advertising and physical sampling, coffee brands’ marketing strategies are being fundamentally rewritten
Pooja Yadav Jan 13, 2026 8:58 AM
ap’s Cafe launched its outlet at Dubai on New Year’s Eve, coinciding the launch with a high-profile time characterized by high footfall at the culinary and recreational spots within Dubai
Vaishnavi Deshpande Jan 2, 2026 3:08 PM
From mCaffeine’s Powdered Coffee Body Scrub to Laneige’s Lip Sleeping Mask, brands are seeing user reviews building early momentum and triggering ripple effect of results being shared online
Sunidhi Vijay Jul 7, 2025 9:12 AM
Fabian Cowan, Chief Growth Officer at Ideacafe.agency, talks to e4m about the rise of tech in outdoor media, shifting focus to non-metro hubs and the road ahead for OOH
Chehneet Kaur May 1, 2025 9:21 AM
The government's move to nurture its gaming ecosystem is far from performative and India's robust gaming community is no longer playing on the sidelines
Shalinee Mishra Apr 23, 2025 8:58 AM
With increasing competition from instant delivery services such as Zepto Café and Blinkit Bistro, the question arises—can the café experience be replicated at home?
Soumya Gawri Mar 11, 2025 12:32 PM
Designed to decode the secrets of success in financial advisory, the one-day event on March 5 promises insightful sessions covering market dynamics, investment trends, and business growth strategies
e4m Staff Feb 28, 2025 1:30 PM
Biswanath Banerjee’s last assignment was Deputy General Manager-Marketing Accord Advertising
e4m Staff Feb 12, 2025 2:21 PM
Shashank Shekhar will oversee Café operations, footprint expansion, equipment procurement, quality control, and the end-to-end customer experience of Zepto Café
e4m Staff Dec 19, 2024 3:05 PM
Rahul Karwa has nearly 22 years of experience across Sales, Marketing, and Communications
The campaign has been conceptualized & executed by Dentsu Creative Webchutney
e4m Staff Oct 3, 2024 12:24 PM
The campaign pays a tribute to the love and commitment with which these farmers work in their fields, to grow high quality coffee
The mandate for Café Coffee Day will be led by Social Beat’s Bangalore and Chennai offices
e4m Staff Jun 5, 2024 12:34 PM
The agency won 4 golds, 6 silvers and 4 bronze metals across categories
On Alia Bhatt's birthday, we revisit some of her recent ad campaigns and brand endorsements
e4m Staff Mar 15, 2024 7:58 AM
This 3D OOH execution is part of Piramal Realty's marketing campaign for its latest phase at Piramal Revanta
e4m Staff Feb 26, 2024 9:31 AM
At the e4m RedCarpet Experiential Marketing Summit 2023, Sunil Chauhan, Founder of FabCafe & Chefs United, spoke about the growing field of the hospitality industry
Tanzila Shaikh Dec 27, 2023 10:59 AM
Ideacafe has conceptualized the Out of Home and digital OOH campaign in sync with Team Vredestein
e4m Staff Dec 13, 2023 12:56 PM
Raza has previously worked for names like IPG’s Rapport Worldwide, DDB Mudra, Emirates Neon & Serve & Volley
e4m Staff Oct 30, 2023 11:41 AM
The campaign has been conceptualised and executed by BBH India
exchange4media Staff Aug 10, 2023 2:53 PM
Samir Vithlani roped in as Senior VP and National Head to lead HappE hrs
exchange4media Staff Aug 10, 2023 10:35 AM
Sanon has teamed up with mCaffeine parent PEP Technologies to launch the skincare brand Hyphen
exchange4media Staff Jul 27, 2023 4:51 PM
It aims to deliver updated news and the latest developments in the tech world
exchange4media Staff Jul 18, 2023 1:08 PM
Team Ideacafe.agency installed a treadmill on a billboard and invited people to have their fitness check
exchange4media Staff Jun 27, 2023 7:32 PM
The collaboration will provide data and intelligence along with creativity to elevate a brand’s visibility and effectiveness in the OOH domain
exchange4media Staff Jun 15, 2023 10:43 AM
The brand has opened job opportunities for copywriters, art & design experts and trade marketing experts
exchange4media Staff Jun 13, 2023 3:36 PM
The actor who turns 31 today has represented a gamut of Indian brands from beverages to lifestyle tech
Tanya Dwivedi Jun 13, 2023 9:01 AM
Cowan moves from Sapio Parthiv Heritech where he was appointed CEO last January
exchange4media Staff Apr 3, 2023 10:49 AM
The company will specialise in creative, data and technology-led media solutions, covering digital media, out-of-home, activation, rural, and a whole gamut of idea-centric solutions for brands
exchange4media Staff Mar 27, 2023 8:22 AM
The activation is live in Mumbai and Pune, targeting more than 50,000 households
exchange4media Staff Sep 15, 2022 12:58 PM
The campaign promotes their recently opened tech-platform Pescalive
exchange4media Staff Jul 14, 2022 3:40 PM
The campaign has been conceptualized in partnership with Lowe Lintas
exchange4media Staff May 24, 2022 12:47 PM
The actor is now the face of the brand for its body wash and body scrub
exchange4media Staff Mar 22, 2022 11:20 AM
Our pick of best commercials that went live between January 29 and February 11, 2022
exchange4media Staff Feb 16, 2022 9:08 AM
The ‘Badal life ki raftaar’ campaign has been created by McCann India
exchange4media Staff Feb 5, 2022 8:32 AM
The food and beverage brand has tweaked its product packaging to remind Indians to follow safety rules
exchange4media Staff Aug 10, 2021 10:08 AM
The show, hosted by chef Vicky Ratnani and actor Gaurav Gera, will be aired on Zee Café, Zee Café HD along with 5 other ZEE channels, and stream on Zee5, starting April 25
exchange4media Staff Apr 15, 2021 12:45 PM
Haier, Lifebuoy, Prestige, Catch Salt & Spices and The Gift Studio onboarded as partners for the show
exchange4media Staff Mar 31, 2021 5:20 PM
The campaign is designed by EiPi media, a social media marketing agency
exchange4media Staff Feb 6, 2021 4:00 PM
The line-up includes the most iconic sitcoms, movies & reality shows airing from dawn to dusk
exchange4media Staff Dec 23, 2020 2:38 PM
The latest edition of the show will be telecast from Monday, September 21 onwards at 10 pm
exchange4media Staff Sep 16, 2020 12:55 PM