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The campaign reflects the growing role of experiential Out-of-Home media in creating meaningful consumer engagement
Bipin Pandit has spent nearly three decades shaping Mumbai's advertising and events ecosystem while wearing multiple hats with remarkable consistency
The acquisition will see the business rebranded as Voyage 1 Africa, Shobhna Govan to continue leading the business
The company subscribed to 17,350 compulsorily convertible preference shares (CCPS) and 10 equity shares as part of the investment
Prior to this, Dass was Lead Platform Marketing (B2C Business) at UltraTech Cement
For agencies, the Raymond review represents one of the largest integrated account opportunities in the Indian market this year
This is the second consecutive year of double-digit business value growth for the cricket league, says Houlihan Lokey’s 2026 IPL Brand Valuation Study
For creators, political expression is no longer just a matter of personal belief, it is increasingly becoming a business decision with financial consequences
Yesudas Pillai, Entrepreneur, Investor, Transformation Consultant writes why Shashi Sinha is different from other industry leaders
A trailblazer in every sense, Sinha’s career spans nearly four decades of redefining how media is planned, bought, and measured in India
Ganapathy Viswanathan, Communication Consultant & Author, writes on why a meaningful brand refresh is rarely about design alone but about business too
Ganapathy Viswanathan 1 day ago
Marketing agencies say political communication can be creator-led content, with greater focus on short videos, storytelling and community building
SEO agencies are building capabilities around AI citation tracking, structured content, digital PR, reputation management and monitoring how brands are described across different answer engines
Suresh will be joining VIT Business School of VIT Chennai as a Consultant. He will also be joining The Impact Collective as a Consultant
e4m Staff Jul 27, 2026 5:46 PM
At e4m TechManch 2026, marketing leaders from Reliance Retail, Sintex, DLF, Cipla Health, Digital Turbine and Truecaller debated how consumer relationships are changing
e4m Staff Jul 27, 2026 5:10 PM
The revival of "Googly Woogly Wooksh" also highlights the importance of protecting creative equity
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, decodes the everlasting popularity of the Men Will Be Men tagline
Gargi Sarkar Jul 27, 2026 1:48 PM
Ravangave joined Kotak Mahindra Bank in July 2024 after spending close to a decade at Amazon India
e4m Staff Jul 27, 2026 1:40 PM
Prior to joining Kriti Nutrients Ltd, Singh was with Cornitos as Head of Marketing
e4m Desk Jul 27, 2026 12:40 PM
After leading Kotak’s brand relaunch and several customer- and AI-focused initiatives, Ravangave says the future of marketing will be shaped by better organisations—not merely better campaigns
e4m Staff Jul 27, 2026 11:46 AM
Author and historian Bhuvan Lall shares memories of his friendship and deep association with American film director and screenwriter Chuck Russell who passed away recently
Bhuvan Lall Jul 27, 2026 8:47 AM
At e4m TechManch 2026, brand heads discussed that while algorithms can optimise speed, efficiency & scale, breakthrough ideas, emotional resonance & brand memorability still depend on human intuition
e4m Staff Jul 27, 2026 8:22 AM
Prior to this, Ghate was Senior Field Marketing Manager at Datamatics
e4m Desk Jul 25, 2026 11:23 AM
Shinde will lead corporate communications and public relations while driving reputation management, strategic communications, and brand storytelling for Polycab India
e4m Staff Jul 24, 2026 4:28 PM
Shukla joins the company with a rich experience in brand strategy, creative communication, consumer engagement, and integrated marketing
e4m Desk Jul 24, 2026 12:18 PM
Industry experts say creators are unknowingly losing money through opaque contracts, unlimited ad rights, hidden campaign values and unfair barter deals
Shalinee Mishra Jul 24, 2026 9:04 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on the BCCI raising the reserve price for title sponsorship rights and why brands keep investing hundreds of crores in cricket
Ganapathy Viswanathan Jul 24, 2026 8:13 AM
Many brands have chosen to pause their marketing messages to solidarity with the student protests
Shalinee Mishra Jul 23, 2026 6:06 PM
Revenues of Good Home and Eva together were ₹148 crore in FY26, which are being acquired at a consideration of Rs 256 Cr
e4m Staff Jul 23, 2026 5:47 PM
Dabi will lead teams across engineering, analytics, AI and UI/UX, driving technology-led innovation across the agency
e4m Staff Jul 23, 2026 4:59 PM
Sumeet Chunkhare, SOBHA Ltd., explores whether today's leaders are ready to own more than marketing and why the future belongs to leaders shaping brand, voice and customer experience
Sumeet Chunkhare Jul 23, 2026 3:15 PM
From food deliveries sent through consumer apps to businesses responding directly to protesters, corporate actions became a talking point alongside the agitation itself
Shalinee Mishra Jul 23, 2026 2:11 PM
He will lead sponsorship sales across Rusk’s IP slate and help scale Alright TV! as a brand and OTT platform
e4m Staff Jul 23, 2026 12:12 PM
Shagun Walia, Avery Dennison – South Asia and SSA, explores why marketing and communications can no longer work in silos and what happens when brands bring them together
Shagun Walia Jul 23, 2026 11:53 AM
Bhatia was earlier with Finolex Industries as Vice-President -Sales and Marketing.
e4m Staff Jul 23, 2026 10:41 AM
As agencies stack up AI, commerce and consulting mandates, the industry is asking whether the campaign brief has quietly become a business one
Aryendra Khan Jul 23, 2026 9:20 AM
Rather than treating luggage as a functional purchase, brands are increasingly viewing it as a storytelling platform where design, utility and cultural relevance converge
Imran Fazal Jul 23, 2026 9:02 AM
Jakub Otrząsek, Senior Vice President, Data APAC at Monks, discusses why breaking down silos between data, content, media and creative is critical to creating what he calls a real-time brand
Simran Sabherwal Jul 23, 2026 8:54 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how today's consumers are becoming increasingly conscious of what goes into their vehicles
Ganapathy Viswanathan Jul 23, 2026 8:10 AM
The rebrand marks the company's evolution from a bootstrapped Mumbai startup to a listed, global AdTech platform
e4m Staff Jul 22, 2026 6:56 PM
With this partnership, Confiance will work towards ensuring that The Pant Project’s business evolution is matched by an equally strong evolution in market perception
e4m Staff Jul 22, 2026 2:13 PM