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The I&B Minister's 'Chanakya-like' approach focuses on BARC’s core regulatory and technical issues, rather than letting competing industry bodies fight among themselves, say industry executives
Imran Fazal Aug 15, 2026 8:39 AM
Advertisers are seeking stronger audience proof, customised integrations and performance-linked deals, making broadcasters work harder to sell spot inventory
Imran Fazal Aug 14, 2026 8:54 AM
Guest Column: M Gautham Machaiah writes how regulatory reform collides with commercial reality in television’s most lucrative quarter
M. Gautham Machaiah Aug 12, 2026 1:50 PM
Directed by Bijoy Shetty of Hanumankind fame, this ad review looks at how STARE swaps jewellery advertising’s bridal script for folk horror, chillies and a woman who stares back
Aryendra Khan Jul 30, 2026 9:25 AM
Prior to this, Rajiv Chhabria was with Sundaram Asset Management for 15 years
Industry executives said today's IBDF meeting is expected to focus on preparing a common industry position before engaging with the ministry
Imran Fazal Jul 6, 2026 11:47 AM
Advertisers, broadcasters, agencies and investors face an unprecedented measurement vacuum; industry warns prolonged suspension could reshape media buying and TV economics
Imran Fazal Jul 2, 2026 9:06 AM
The latest communication comes after industry executives expected news ratings to return this week following the expiry of the four-week suspension period that ended on June 28
Imran Fazal Jul 1, 2026 8:28 PM
Prior to this elevation, he served as Associate Vice President II (AVP II) at Paytm
e4m Staff Jun 23, 2026 12:27 PM
Sengupta previously worked with Amazon Web Services, DBS Bank, Vodafone and HSBC
e4m Staff Jun 12, 2026 12:41 PM
Strategic merger with Nth Degree creates an unmatched Live events platform, bolstering regional wins with Castrol (Agency of Record), LinkedIn, Asian Paints, and Jio BlackRock
NATIVE CONTENT May 25, 2026 9:25 AM
While conversations around credit and cultural acknowledgement continue, moments where Indian elements are clearly identified tend to generate strong online engagement
Vaishnavi Deshpande Apr 25, 2026 8:26 AM
As machine-led systems dominate media decisions, marketers are being pushed out of execution and into judgment, even as transparency gaps widen
Anuja Jain Apr 9, 2026 9:56 AM
Notably, the MIB indicated that the directive has received broad acceptance across stakeholders, with no objections reported so far
Imran Fazal Apr 1, 2026 12:38 PM
Upon completion of this transaction, the consortium will, through its ownership of RCSPL, acquire the rights to own and operate the IPL and WPL franchise
e4m Staff Mar 25, 2026 8:16 AM
ElevenLabs expands use of Google Cloud's AI stack, including Gemini and Veo models, and NVIDIA Blackwell GPUs to scale enterprise AI voice tools
e4m Staff Feb 27, 2026 1:15 PM
Mukesh Ambani and Larry Fink will come together for an exclusive conversation on CNBC TV18 on Tuesday
In this role, Madhurita Sengupta will lead the firm’s brand strategy, customer engagement, and digital marketing agenda
e4m Staff Jan 23, 2026 11:58 AM
Black Cab, a creative agency co-founded by Siddhartha Singh and Aayush Bansal, on building integrated agencies, investing in people, and why India’s next breakout brands will thrive on community
Aryendra Khan Jan 15, 2026 8:56 AM
A flood of non-human activity polluted retargeting pools, brands witnessed impression bursts late at night, unexplained click spikes and inflated session counts that did not correspond with checkouts
Anuja Jain Dec 10, 2025 9:27 AM
Marketers say Black Friday is now one of the biggest H2 shopping moments for Indian consumers and there is a clear shift in customer behaviour, with shoppers showing strong interest across categories
Sunidhi Vijay Nov 28, 2025 9:16 AM
CEO Jensen Huang underscored accelerating demand for the company’s Blackwell AI platform, noting that cloud GPUs are already sold out
e4m Staff Nov 20, 2025 1:44 PM
The dispute became public after YouTube accused Disney of using ‘the threat of a blackout on YouTube TV as a negotiating tactic’
e4m Staff Nov 17, 2025 12:24 PM
Valued at nearly $1.5 billion and expanding at 12–13% CAGR, India’s animation market is witnessing a content boom as OTT platforms race to capture digital-first audiences
Kanchan Srivastava Oct 22, 2025 8:27 AM
Calls it a dangerous and deliberate attack on the democratic principles of transparency and accountability
For years, the creative brief shaped campaigns. Now, that guide often lives within the IP—its universe, audience, and the cultural influence it already holds
Soumya Gawri Oct 3, 2025 8:12 AM
From building a category in the hydration segment to focusing on innovation, Sonam Pama, Head of Marketing, Evocus tells us how organic marketing and being seen at the right places has paid off
Simran Sabherwal Jun 16, 2025 5:28 PM
Sid Swaminathan appointed MD and CEO of the new asset management company
e4m Staff May 27, 2025 2:52 PM
The show, which runs in the 9:00 PM to 10:00 PM time slot, marked the debut of Sudhir Chaudhary on Aaj Tak
e4m Staff Apr 5, 2025 11:16 AM
The investors are We Founder Circle, EvolveX accelerator, and Suraj Nalin, Co-Founder of PlaySimple Games
Premiering on January 10, the series plunges into the morally fraught corridors of Tihar Jail
e4m Staff Dec 21, 2024 10:23 AM
Experts argue that outrage-based campaigns like that of Yes Madam can risk alienating consumers rather than fostering engagement
Soumya Gawri Dec 11, 2024 9:02 AM
As per analysts, the unexpected upswing stemmed from several factors: positive cues from international markets lifted investor sentiment
Soumya Gawri Dec 2, 2024 9:40 AM
Nidhi Rastogi, Head of Marketing at Uniqlo India, shares with e4m the strategy behind opening a new Mumbai store, consumer behaviour shifts, new clothing categories and more
Chehneet Kaur Nov 29, 2024 1:33 PM
Retailers such as Flipkart, Nykaa and Croma have been offering exclusive offers on gadgets and fashion with eye-catching campaigns to get customer attention
Soumya Gawri Nov 26, 2024 9:24 AM
The campaign has been created in collaboration with SW Network and SW Studios
e4m Staff Nov 25, 2024 10:57 AM
This new addition is a step towards addressing the growing preference of Indian customers towards premium offerings
e4m Staff Sep 11, 2024 12:17 PM
The court has ordered restoring the transmission of TV9 Telugu, Saakshi TV, 10TV and NTV news channels among others
e4m Staff Jun 25, 2024 10:01 AM
The two who have an 18% stake in the educational services company are reportedly in talks with private equity investors
e4m Desk May 30, 2024 12:44 PM
Ankit Agarwal, Partner and Director, MDPH & Zed Black talks about making it big in the agarbatti and pooja categories, the advantages of advertising on television on election results day & more
Arka Roy Chowdhury Apr 22, 2024 2:17 PM
Guest Column: Pradeep Menon. M, Co-founder, Head - Branding & Strategy, Blackswan (India), writes why start-ups should create value inward by investing in their product, employees & customers
Pradeep Menon. M Mar 5, 2024 2:14 PM
Mouni Roy will play a pivotal role in BlackZone's advertising campaigns, branding endeavours, and social media activities over the coming year
e4m Staff Feb 20, 2024 2:23 PM
As Indian consumers seek recognition as global citizens, American shopping fests like Black Friday are set to get bigger, better and bolder in the coming years, say experts
Nilanjana Basu Nov 27, 2023 9:18 AM
Conceptualized by Oberoi IBC the TVC will be promoted through a 360-degree approach across News & GEC Channels for the festive season
Poonam Agarwal, an investigative journalist with BBC, exposes loan recovery call centers who have left no stone unturned to mentally, financially and physically harass innocent Indians
e4m Staff Oct 18, 2023 3:49 PM