Data from TAM AdEx for July 1 to September 28, 2026, shows television’s advertising index falling to 91.4, against a year-earlier base of 100

Imran Fazal Oct 14, 2026 8:36 AM

At FICCI Frames 2026, India's biggest broadcasters pressed for TV ratings to return. The government's position remains unchanged, raising questions about the effectiveness of industry forums

Imran Fazal Oct 5, 2026 9:19 AM

FICCI Media and Entertainment Committee chairman says broadcasters need a roadmap to reduce regulatory costs and reliable audience data to help advertisers plan campaigns

e4m Staff Sep 29, 2026 11:00 AM

People familiar with the discussions said broadcasters are also increasingly questioning why BARC continues to face resistance from the MIB

Imran Fazal Sep 21, 2026 4:21 PM

The members have welcomed MIB and TRAI decisions to remove advertising-duration cap

e4m Staff Sep 21, 2026 2:07 PM

With IRS stalled, BARC ratings disrupted, no common OOH currency & radio seeking relevance, measurement gaps are making traditional media harder to justify - pushing ad dollars towards digital

Kanchan Srivastava Sep 3, 2026 8:58 AM

News genre alone has cost the ratings body over ₹15 crore since March; a full-genre freeze from July could wipe out several times its annual revenue

Imran Fazal Sep 1, 2026 9:13 AM

Brands aren't abandoning TV and top channels are selling out, but without fresh GRPs, broadcasters are negotiating harder on rates, inventory and integrations as the festive quarter gets underway

Tasmayee Laha Roy Aug 25, 2026 8:38 AM

Following Thursday's high-level govt meeting on the prolonged ratings impasse, the industry is yet to receive any fresh direction from the ministry

Imran Fazal Aug 21, 2026 9:10 AM

The meeting, attended by I&B Secretary and senior government officials, discussed at length the outstanding issues surrounding BARC's compliance with the TRP 2026 policy

Imran Fazal Aug 20, 2026 3:28 PM

Guest Column: M Gautham Machaiah writes how regulatory reform collides with commercial reality in television’s most lucrative quarter

M. Gautham Machaiah Aug 12, 2026 1:50 PM

Gaurav Banerjee, who also chairs the Broadcast Audience Research Council (BARC) India, declined to comment on ratings trends in his capacity as the industry body's chairman

Imran Fazal Aug 10, 2026 9:02 PM

e4m had first reported that the Ministry was inclined to allow BARC to resume ratings while the formal renewal process continued

e4m Staff Jul 31, 2026 1:53 PM

Industry experts say suspension of weekly television ratings disrupts commissioning, scheduling and content decisions, forcing broadcasters to depend on experience rather than data

Imran Fazal Jul 21, 2026 9:33 AM

Dr Annurag Batra on why India needs one measurement currency, why India's marketers should be the principal custodians of audience measurement, and more

Annurag Batra Jul 16, 2026 4:16 PM

With weekly TV ratings on pause, the industry is forced to confront a bigger question: Has advertising become too dependent on measurement to trust creativity?

Aryendra Khan Jul 9, 2026 7:32 PM

Industry executives said today's IBDF meeting is expected to focus on preparing a common industry position before engaging with the ministry

Imran Fazal Jul 6, 2026 11:47 AM

Marketers and brand leaders are unanimous that TV measurement needs to go beyond traditional reach, frequency metrics by combining cross-media audience measurement with richer content intelligence

Shantanu David Jul 3, 2026 8:57 AM

The move effectively renders BARC's ratings operations inactive until the ministry completes the renewal process under the new regulatory framework

Imran Fazal Jul 1, 2026 9:42 PM

In an order dated 6 March, the Ministry of Information and Broadcasting directed BARC to suspend TRP reporting for four weeks

e4m Staff Mar 24, 2026 5:14 PM