author
TRAI?blur=25

The sharpest decline was witnessed in the pay DTH segment, where the active subscriber base fell to 49.05 mn as of March 31, 2026, from 50.99 mn in the previous quarter

e4m Staff Jun 26, 2026 11:17 AM

misleadign ads?blur=25

Experts argue that while criminal liability may strengthen deterrence, it should be reserved for egregious cases involving deliberate deception

Imran Fazal Jun 24, 2026 9:01 AM

Harinder Kumar Takes Over as TRAI Secretary for Two-Year Term?blur=25

Kumar is currently serving as Chief General Manager of BSNL’s Maharashtra circle

e4m Staff Jun 12, 2026 5:56 PM

JioStar Takes Action Against IPTV Piracy Network in Chhattisgarh?blur=25

The complaint alleges that electronic evidence collected during the investigation demonstrated that copyrighted JioStar content was being retransmitted through IPTV channels without authorisation

Imran Fazal Jun 1, 2026 8:30 AM

Ram Kamal Mukherjee?blur=25

The conferment of the Rashtra Ratna Sahitya Puraskar 2026 upon Ram Kamal Mukherjee is a celebration of artistic excellence, literary brilliance, and cultural contribution

e4m Staff May 29, 2026 2:11 PM

TRAI?blur=25

The rule restricts channels to 10 minutes of commercial advertising and two minutes of self-promotional content every clock hour

e4m Staff May 29, 2026 1:28 PM

AIDCF Challenges New TV Ratings Policy in Kerala High Court?blur=25

The petition contends the blanket exclusion of landing page viewership ignores technological realities & existing safeguards, and said it was neither technically justified nor operationally feasible

Imran Fazal May 26, 2026 8:49 AM

Saurabh Vijay takes charge as Chief Executive Officer of UIDAI?blur=25

Saurabh Vijay was earlier Principal Secretary (Expenditure) in the Finance Department of the Maharashtra government

e4m Staff May 19, 2026 10:04 AM

Smart TV?blur=25

Industry estimates from Swift TV suggest connected TV households may rise from 20M to 40M by 2028, with FAST ad revenues potentially reaching $600M in the same period

Imran Fazal May 13, 2026 4:03 PM

TV Broadcasting Rules?blur=25

A key demand emerging from the submissions is that ALTD platforms should be treated on par with Distribution Platform Operators (DPOs), such as DTH, cable, IPTV and HITS operators

Imran Fazal May 13, 2026 3:28 PM

Renowned author Radhakrishnan Pillai passes away?blur=25

Pillai passed away on Monday night after reportedly suffering a cardiac arrest in Mangalore

e4m Staff May 12, 2026 4:06 PM

Gaming?blur=25

New regime draws a hard line between entertainment and money gaming, pushing the industry toward compliance-led scale, say industry heads

Anuja Jain Apr 28, 2026 8:50 AM

The Tribunal?blur=25

A key aspect of the ruling was the tribunal’s criticism of TRAI’s decision to impose the maximum penalty despite near-total compliance

Imran Fazal Mar 30, 2026 9:11 AM

Online Gaming?blur=25

A review by e4m of the govt-backed OGAI portal shows that while the platform outlines a comprehensive regulatory architecture, it is still evolving into a fully operational system for stakeholders

Imran Fazal Mar 26, 2026 12:45 PM

Robert Kiyosaki?blur=25

Financial author and investor Robert Kiyosaki has said India’s growth is about structure — a consumption-led economy, favourable demographics, and a growing internal market

e4m Staff Feb 18, 2026 8:59 AM

Martin sorrell?blur=25

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, reflects on how Martin Sorrell at 81 continues to reinvent the rules of advertising

Ganapathy Viswanathan Feb 14, 2026 6:59 PM

TV?blur=25

IBDF and NBDA explore legal options as industry questions timing and validity of TRAI’s 10+2 ad-cap enforcement under existing Delhi HC protection

e4m Staff Nov 22, 2025 8:21 AM

TV channels?blur=25

According to sources, TRAI could bring the consultation paper on NTO 4.0 next month and take up to 4-5 months to finalise a draft

Aditi Gupta Oct 31, 2025 8:40 AM

Ashok Kumar Jha appointed Principal Advisor, TRAI Headquarters?blur=25

Jha, who is currently serving as Chief General Manager with BSNL Assam, will take charge at TRAI on deputation basis for an initial period of two years 

e4m Desk Oct 3, 2025 9:45 AM

TRAI?blur=25

The consultation paper seeks stakeholder input on auction rules, pricing, band plans, and block sizes for both existing and newly identified spectrum

e4m Staff Oct 1, 2025 8:36 AM

Sports Authority of India?blur=25

The decision follows extensive consultations with industry stakeholders earlier this month

e4m Staff Sep 20, 2025 7:29 PM

Royal Enfield partners with Flipkart for 350cc range bike e-commerce sell?blur=25

Beginning September 22, buyers in Bengaluru, Gurugram, Kolkata, Lucknow and Mumbai will be able to order select models directly on Flipkart

e4m Staff Sep 19, 2025 3:16 PM

Unhealthy Thinness?blur=25

Advertising across sectors has long associated slimness with aspiration, prompting critical reflection on where aspirational messaging ends and potential harm begins

Soumya Gawri Sep 1, 2025 9:04 AM

shruti Kohli?blur=25

Guest Column: Shruti Kohli, Founder of Whiteboard Authors, shares her views on how entrepreneurial storytelling has evolved from boardroom pitches to bite-sized, authentic content across social media

Shruti Kohli Aug 13, 2025 5:37 PM

ZARA?blur=25

The brand has been urged to ensure that all future imagery is ‘prepared responsibly’

e4m Staff Aug 8, 2025 12:32 PM

Omnicom‑IPG?blur=25

The acquisition will create the world’s largest advertising and marketing conglomerate

e4m Staff Aug 7, 2025 8:01 AM

Marks & Spencer?blur=25

The ASA banned a Marks & Spencer ad for breaching social responsibility codes amid growing scrutiny of harmful beauty standards

e4m Staff Jul 25, 2025 12:28 PM

Telecom Regulatory Authority of India?blur=25

Among top broadband providers (Wired + Wireless), Reliance Jio Infocomm Ltd. retained its top spot with 494.47 million subscribers

e4m Staff Jun 28, 2025 12:36 PM

DTH?blur=25

Industry says the delay is not just bleeding DTH players dry but also triggering questions about policy responsiveness, regulatory friction, and whether MIB is weighing broader ecosystem implications

Aditi Gupta Jun 4, 2025 8:36 AM

analogue paneer?blur=25

With big brands like McDonald's, Burger King, Domino's and even Gauri Khan's Torii restaurant being accused of using fake paneer, legal experts dish out advice for both brands and influencers alike

Shalinee Mishra May 2, 2025 9:15 AM

Whiteboard Authors?blur=25

Whiteboard Authors aims to position itself as a go-to partner for marketing in an era where authenticity and differentiation are key

e4m Staff Feb 26, 2025 2:28 PM

TV?blur=25

The proposal has sparked a debate over its implications for the broadcast industry, with many broadcasters deeming it unnecessary and beyond TRAI’s jurisdiction

Aditi Gupta Dec 17, 2024 8:47 AM

TRAI?blur=25

The last dates for submission of written comments and counter-comments on the paper have been extended up to November 19 and November 26, respectively

e4m Staff Nov 12, 2024 8:58 AM

Anil Kumar Lahoti?blur=25

Anil Kumar Lahoti was earlier Vice Chairman of South Asian Telecommunication Regulators' Council

e4m Staff Nov 11, 2024 1:10 PM

trai?blur=25

The MIB had requested TRAI to recommend terms and conditions, including fees, for these broadcasting services

e4m Staff Oct 30, 2024 3:55 PM

network18?blur=25

The authorized capital of the company now comprises 700 crore Equity Shares with a face value of Rs. 5 each and 67.35 crore Preference Shares with a face value of Rs. 10 each

e4m Staff Oct 9, 2024 4:14 PM

TV TRAI?blur=25

TRAI in its recommendations on the National Broadcast Policy has said it was crucial to identify districts and blocks with low-density television penetration

e4m Staff Jun 20, 2024 1:33 PM

juice?blur=25

The regulatory body said that many companies have been selling or marketing reconstituted juices as '100% fruit juice', which can be misleading for consumers

Payal Gwalani Jun 7, 2024 7:22 PM

Times OOH Chandigarh International Airport?blur=25

Times OOH has been granted rights to market advertising opportunities both inside and outside the airport premises

e4m Staff Feb 8, 2024 1:27 PM

Dr. Srinath Sridharan?blur=25

Guest Column: Dr. Srinath Sridharan, Author, Policy Researcher & Corporate Advisor, writes why the responsibility of upholding truth lies not only with journalists but also individuals & institutions

Dr. Srinath Sridharan Jul 6, 2023 6:58 PM

IPL?blur=25

As Saudi Aramco and Saudi Tourism Authority partnered with BCCI, Qatar Airways joined hands with RCB to expand their footprint in the world’s second largest market

Kanchan Srivastava Mar 30, 2023 9:08 AM

ipl?blur=25

Through the partnership with IPL, the authority aims to increase Saudi’s presence and appeal in the Indian and South Asian markets

exchange4media Staff Feb 14, 2023 5:42 PM

advertising?blur=25

A report by Red Lab says the new guidelines are concise and fairly lucid on what is acceptable

exchange4media Staff Jun 21, 2022 1:35 PM

consumer protection?blur=25

According to the guidelines, advertisements for junk foods shall not be aired during a programme meant for children or on a channel meant exclusively for children

exchange4media Staff Jun 10, 2022 7:11 PM

MIB Logo?blur=25

ALCOA has stated that NTO 1.0 has already caused a lot of loss to the cable industry and the implementation of NTO 2.0 will worsen the situation

Javed Farooqui Jan 7, 2022 9:19 AM

Delhi High Court?blur=25

In its plea, the TRAI contended that it has received several letters from consumers complaining about their viewing experience because of excessive ads on various television channels

exchange4media Staff Dec 24, 2021 2:04 PM

TRAI?blur=25

According to TRAI, the IA regulations are aimed to formulate the contours of a reporting system for the service providers

Javed Farooqui Dec 9, 2021 9:06 AM