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The sharpest decline was witnessed in the pay DTH segment, where the active subscriber base fell to 49.05 mn as of March 31, 2026, from 50.99 mn in the previous quarter
e4m Staff Jun 26, 2026 11:17 AM
Experts argue that while criminal liability may strengthen deterrence, it should be reserved for egregious cases involving deliberate deception
Imran Fazal Jun 24, 2026 9:01 AM
Kumar is currently serving as Chief General Manager of BSNL’s Maharashtra circle
e4m Staff Jun 12, 2026 5:56 PM
The complaint alleges that electronic evidence collected during the investigation demonstrated that copyrighted JioStar content was being retransmitted through IPTV channels without authorisation
Imran Fazal Jun 1, 2026 8:30 AM
The conferment of the Rashtra Ratna Sahitya Puraskar 2026 upon Ram Kamal Mukherjee is a celebration of artistic excellence, literary brilliance, and cultural contribution
e4m Staff May 29, 2026 2:11 PM
The rule restricts channels to 10 minutes of commercial advertising and two minutes of self-promotional content every clock hour
e4m Staff May 29, 2026 1:28 PM
The petition contends the blanket exclusion of landing page viewership ignores technological realities & existing safeguards, and said it was neither technically justified nor operationally feasible
Imran Fazal May 26, 2026 8:49 AM
Saurabh Vijay was earlier Principal Secretary (Expenditure) in the Finance Department of the Maharashtra government
e4m Staff May 19, 2026 10:04 AM
Industry estimates from Swift TV suggest connected TV households may rise from 20M to 40M by 2028, with FAST ad revenues potentially reaching $600M in the same period
Imran Fazal May 13, 2026 4:03 PM
The cable TV industry is seeking the classification of ALTD services
Imran Fazal May 13, 2026 3:35 PM
A key demand emerging from the submissions is that ALTD platforms should be treated on par with Distribution Platform Operators (DPOs), such as DTH, cable, IPTV and HITS operators
Imran Fazal May 13, 2026 3:28 PM
Pillai passed away on Monday night after reportedly suffering a cardiac arrest in Mangalore
e4m Staff May 12, 2026 4:06 PM
New regime draws a hard line between entertainment and money gaming, pushing the industry toward compliance-led scale, say industry heads
Anuja Jain Apr 28, 2026 8:50 AM
A key aspect of the ruling was the tribunal’s criticism of TRAI’s decision to impose the maximum penalty despite near-total compliance
Imran Fazal Mar 30, 2026 9:11 AM
A review by e4m of the govt-backed OGAI portal shows that while the platform outlines a comprehensive regulatory architecture, it is still evolving into a fully operational system for stakeholders
Imran Fazal Mar 26, 2026 12:45 PM
Financial author and investor Robert Kiyosaki has said India’s growth is about structure — a consumption-led economy, favourable demographics, and a growing internal market
e4m Staff Feb 18, 2026 8:59 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, reflects on how Martin Sorrell at 81 continues to reinvent the rules of advertising
Ganapathy Viswanathan Feb 14, 2026 6:59 PM
IBDF and NBDA explore legal options as industry questions timing and validity of TRAI’s 10+2 ad-cap enforcement under existing Delhi HC protection
e4m Staff Nov 22, 2025 8:21 AM
According to sources, TRAI could bring the consultation paper on NTO 4.0 next month and take up to 4-5 months to finalise a draft
Aditi Gupta Oct 31, 2025 8:40 AM
The decision follows extensive consultations with industry stakeholders earlier this month
e4m Staff Sep 20, 2025 7:29 PM
Beginning September 22, buyers in Bengaluru, Gurugram, Kolkata, Lucknow and Mumbai will be able to order select models directly on Flipkart
e4m Staff Sep 19, 2025 3:16 PM
Advertising across sectors has long associated slimness with aspiration, prompting critical reflection on where aspirational messaging ends and potential harm begins
Soumya Gawri Sep 1, 2025 9:04 AM
Guest Column: Shruti Kohli, Founder of Whiteboard Authors, shares her views on how entrepreneurial storytelling has evolved from boardroom pitches to bite-sized, authentic content across social media
Shruti Kohli Aug 13, 2025 5:37 PM
The brand has been urged to ensure that all future imagery is ‘prepared responsibly’
e4m Staff Aug 8, 2025 12:32 PM
The ASA banned a Marks & Spencer ad for breaching social responsibility codes amid growing scrutiny of harmful beauty standards
e4m Staff Jul 25, 2025 12:28 PM
Among top broadband providers (Wired + Wireless), Reliance Jio Infocomm Ltd. retained its top spot with 494.47 million subscribers
e4m Staff Jun 28, 2025 12:36 PM
Industry says the delay is not just bleeding DTH players dry but also triggering questions about policy responsiveness, regulatory friction, and whether MIB is weighing broader ecosystem implications
Aditi Gupta Jun 4, 2025 8:36 AM
With big brands like McDonald's, Burger King, Domino's and even Gauri Khan's Torii restaurant being accused of using fake paneer, legal experts dish out advice for both brands and influencers alike
Shalinee Mishra May 2, 2025 9:15 AM
Whiteboard Authors aims to position itself as a go-to partner for marketing in an era where authenticity and differentiation are key
e4m Staff Feb 26, 2025 2:28 PM
The proposal has sparked a debate over its implications for the broadcast industry, with many broadcasters deeming it unnecessary and beyond TRAI’s jurisdiction
Aditi Gupta Dec 17, 2024 8:47 AM
The last dates for submission of written comments and counter-comments on the paper have been extended up to November 19 and November 26, respectively
e4m Staff Nov 12, 2024 8:58 AM
Anil Kumar Lahoti was earlier Vice Chairman of South Asian Telecommunication Regulators' Council
e4m Staff Nov 11, 2024 1:10 PM
The MIB had requested TRAI to recommend terms and conditions, including fees, for these broadcasting services
e4m Staff Oct 30, 2024 3:55 PM
TRAI in its recommendations on the National Broadcast Policy has said it was crucial to identify districts and blocks with low-density television penetration
e4m Staff Jun 20, 2024 1:33 PM
The regulatory body said that many companies have been selling or marketing reconstituted juices as '100% fruit juice', which can be misleading for consumers
Payal Gwalani Jun 7, 2024 7:22 PM
BTEA Wins 'Best Design and Decoration' Award at Outbound Travel Mart 2024
e4m Staff Feb 14, 2024 2:06 PM
Guest Column: Dr. Srinath Sridharan, Author, Policy Researcher & Corporate Advisor, writes why the responsibility of upholding truth lies not only with journalists but also individuals & institutions
Dr. Srinath Sridharan Jul 6, 2023 6:58 PM
As Saudi Aramco and Saudi Tourism Authority partnered with BCCI, Qatar Airways joined hands with RCB to expand their footprint in the world’s second largest market
Kanchan Srivastava Mar 30, 2023 9:08 AM
Through the partnership with IPL, the authority aims to increase Saudi’s presence and appeal in the Indian and South Asian markets
exchange4media Staff Feb 14, 2023 5:42 PM
A report by Red Lab says the new guidelines are concise and fairly lucid on what is acceptable
exchange4media Staff Jun 21, 2022 1:35 PM
According to the guidelines, advertisements for junk foods shall not be aired during a programme meant for children or on a channel meant exclusively for children
exchange4media Staff Jun 10, 2022 7:11 PM
ALCOA has stated that NTO 1.0 has already caused a lot of loss to the cable industry and the implementation of NTO 2.0 will worsen the situation
Javed Farooqui Jan 7, 2022 9:19 AM
In its plea, the TRAI contended that it has received several letters from consumers complaining about their viewing experience because of excessive ads on various television channels
exchange4media Staff Dec 24, 2021 2:04 PM
According to TRAI, the IA regulations are aimed to formulate the contours of a reporting system for the service providers
Javed Farooqui Dec 9, 2021 9:06 AM





