audience-measurement
Radio City garnered the most listenership in Bangalore, and Big FM commanded the top spot in Kolkata
exchange4media Staff Dec 30, 2020 8:51 AM
The BARC CEO was speaking to Kailashnath Adhikari, MD, Governance Now, as part of the Visionary Talk series
exchange4media Staff Dec 4, 2020 8:21 AM
Given the unpredictable business environment due to the COVID crisis, marketers are looking for ROI-driven campaigns and accountability for each ad dollar spent
Noel Dsouza Jul 24, 2020 8:54 AM
Broadcast industry insiders believe that the government should not interfere in TV measurement and have questioned the 'urgency' in issuing the recommendations
Srabana Lahiri May 7, 2020 8:56 AM
During a video conference on the launch of the sixth edition of the BARC- Nielsen report, the BARC India CEO said some of TRAI’s recommendations do not fit into a rating system’s area of functioning
exchange4media Staff May 1, 2020 8:18 AM
Kantar and VTION’s OTT Audience Measurement Insights also noted that audio streaming thrived in markets where radio listening habit was not strong
exchange4media Staff Feb 24, 2020 5:34 PM
Sinha, CEO of IPG Mediabrands, said TV is still a sizeable business in the rest of the world especially in India
exchange4media Staff Feb 1, 2020 9:03 AM
According to PrimaVu data, English is the third most preferred language among premium South Audiences
exchange4media Staff Jan 7, 2020 8:40 AM
At Advertising Club Bangalore's Knowledge Conclave, Sandipan Mondal, Founder & CEO of Zapr Media Labs, spoke about next-generation technology for real-time measurement
exchange4media Staff Nov 30, 2019 9:40 AM
The partnership brings together Kantar’s expertise in media measurement and consumer insights with VTION’s proprietary audience measurement technology and data management framework
exchange4media Staff Nov 18, 2019 12:56 PM
Xaxis has partnered with Nielsen to apply the Digital Ad Ratings measurement across Xaxis View, Xaxis Video Premium and Xaxis Audio
exchange4media Staff Sep 24, 2019 12:44 PM
Many broadcasters support the guidelines suggested by the Internet and Mobile Association of India
Tasmayee Laha Roy Jun 13, 2019 8:39 AM
BARC India, Médiamétrie, Numeris and Video Research, will collaborate on future audience measurement initiatives, including development of common technical standards and operational processes
exchange4media Staff May 15, 2019 11:12 AM
Radio City and Radio Mirchi maintained leadership in Bangalore and Kolkata markets, respectively.
exchange4media Staff Jan 10, 2019 8:42 AM
Radio City and Radio Mirchi maintained leadership in Bangalore and Kolkata markets, respectively
exchange4media Staff Jan 3, 2019 8:10 AM
Fever FM retained its hold over Mumbai and Delhi with 16.9 per cent and 18.4 per cent share respectively
exchange4media Staff Dec 5, 2018 7:46 AM
Meanwhile, Radio City and Radio Mirchi maintained their lead over the Bangalore and Kolkata market, respectively
exchange4media Staff Nov 26, 2018 8:55 AM
In Bangalore, Radio City maintained its leadership with an improved 25.4 per cent share
exchange4media Staff Nov 12, 2018 9:09 AM
Radio City and Radio Mirchi retain top positions in Bangalore and Kolkata, respectively
exchange4media Staff Oct 9, 2018 7:39 AM
