MIB proposes TRP policy changes: Landing Page not to be counted in audience measurement
The ministry has sought feedback from stakeholders and the general public by December 5
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Published: Nov 6, 2025 12:39 PM | 1 min read
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MIB has issued draft amendments to the policy guidelines for TV rating agencies and proposed reforms.
Under the proposed changes, viewership generated from the ‘Landing Page’ will no longer be counted in audience measurement, with the Ministry clarifying that the landing page may only be used as a marketing tool.
The move addresses long-standing industry concerns over inflated Television Rating Points (TRPs) caused by default channel placements on set-top boxes.
Under the revised draft:
- Only companies registered in India under the Companies Act, 2013 can apply for registration.
- Board members and promoters cannot have any business ties with broadcasters.
- Cross-holdings are capped at 20%—no entity or promoter may hold 20 percent or more equity in both a rating agency and a broadcaster, or in more than one rating agency operating in the same market.
These restrictions will not apply to self-regulatory bodies such as the Broadcast Audience Research Council (BARC) that directly manage audience-measurement activities.
The ministry has also proposed a significant expansion in sample size:
- A minimum panel size of 80,000 households must be achieved within six months of notification.
- Thereafter, the panel must grow by 10,000 households every year until it reaches 1.2 lakh, with flexibility for further expansion based on business needs
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