The campaign for the brand’s Wall Putty consists of a series of quirky films

exchange4media Staff 5 hours ago

cannes stage?blur=25

Before this, India’s best performance was in 2017, when it had got 40 metals

Mansi Sharma Jun 25, 2022 9:23 AM

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India also picks up 2 Titanium Lions, each by Dentsu Creative & Ogilvy; Leo Burnett bags Grand Prix

exchange4media Staff Jun 25, 2022 7:25 AM


The Pakistani activist for female education and Nobel Peace Prize laureate has been honoured with the 2022 LionHeart Award at Cannes Lions

exchange4media Staff Jun 24, 2022 1:13 PM


Agarwal was earlier heading the business development of the brand

exchange4media Staff Jun 23, 2022 5:09 PM

Daniel Bonner?blur=25

The Global CCO of Wunderman Thompson tells IMPACT Associate Editor Neeta Nair why winning in innovation is important for the agency network, and more

Neeta Nair Jun 22, 2022 8:51 AM

Reena Mansukhani?blur=25

Prior to this, Mansukhani worked as Head of Department – Marketing, Boddess Retail

exchange4media Staff Jun 21, 2022 9:33 AM


We bring you a roundup of the news that made headlines this past week

exchange4media Staff Jun 18, 2022 8:21 AM

Dr R.A. Mashelkar?blur=25

Instituted by Dr R.A. Mashelkar in 2011, the award aims to recognize and reward innovators

exchange4media Staff Jun 16, 2022 12:35 PM

Nita Ambani?blur=25

Reliance-backed Viacom18 recently acquired the rights to digitally stream Indian Premier League matches in the Indian sub-continent

exchange4media Staff Jun 15, 2022 9:11 PM

Anil Jayaraj?blur=25

The company's partnership with Jio gives it unparalleled access and reach to each and every Indian, stated the company's CEO of Sports Business

exchange4media Staff Jun 15, 2022 8:53 PM


Keswani will be responsible for partnering with clients and helping them achieve their business growth objectives

exchange4media Staff Jun 14, 2022 11:04 AM

Surroagte ads?blur=25

While the government talks about a hefty penalty on advertising regulation violators, the ambiguity in the guidelines may allow brands and influencers to escape the penalty, assert experts

Kanchan Srivastava Jun 14, 2022 9:02 AM


Elara Capital SVP Karan Taurani shares more about the dynamics that will decide the valuation of IPL media rights

Javed Farooqui Jun 12, 2022 2:26 PM

Rajan Navani?blur=25

Navani shares the key selection criteria of acquiring a gaming studio that include its growth potential, presence of a strong team, the genre it follows, and more

Shantanu David Jun 10, 2022 8:46 AM


The Minister of Women and Child Development was speaking at the launch of ASCI guidelines on harmful gender stereotypes in advertisements

Mansi Sharma Jun 9, 2022 8:09 AM


Kids will get to roleplay as ‘Rescue Agents’ and find missing pets in KidZania city

exchange4media Staff Jun 8, 2022 10:36 AM