analytics
Satyukt Analytics specializes in satellite-based precision agriculture solutions
The GA4 audience builder will help advertisers to build audiences thanks to the integration of AI-driven, accurate tracking and focus on user privacy, say digital experts
Sohini Ganguly Aug 9, 2023 9:26 AM
Simon ‘Bobby’ Dussart, CEO, Adjust, a global mobile marketing analytics platform, shared with e4m insights from a recent report on mobile app trends, the influence of CTV and more
Shantanu David Apr 11, 2023 9:02 AM
Amagi plans to offer Streamwise capabilities as a stand-alone offering to customers
e4m Desk Nov 22, 2022 12:30 PM
This service arms the corporate clients & their agencies with accurate and timely social media updates, trends & on-ground intelligence at the click of a few buttons
Guest Column: Praveen Tripathi, Chief Executive at Magic9 Media & Analytics Pvt. Ltd, recounts what working with the legendary ad man was like
Praveen Tripathi Jan 10, 2022 12:25 PM
With the acquisition, which closed on December 16, 2021, Comscore plans to expand its Media Metrix and Video Metrix currencies to include Shareablee's social media engagement and video insights
Launches Link Now, Link Express for Digital and Context Lab solutions, as part of the creative and media effectiveness solutions, respectively,
e4m Desk Sep 24, 2021 12:34 PM
Singh will be leading the company’s brand management, digital marketing, public relations, and employer branding initiatives
e4m Desk Aug 12, 2021 12:39 PM
Guest Column: Anirudh Kalia, Global Practice Head - Media at Firstsource, lauds the Indian tech giant for its innovation at the tournament and hopes that BCCI is taking notes
Anirudh Kalia Jun 14, 2021 9:15 AM
This new platform offers reliable, people-sourced data to help Sales Ops professionals size potential opportunities, source new accounts, and become trusted advisors to their sales leaders
e4m Desk Apr 20, 2021 12:20 PM
Jailkhani, the former CRO at the Group, plans to pursue data analytics while simultaneously setting up a regional news channel
Sonam Saini Feb 24, 2021 8:39 AM
Guest Column: Atul Sharma, Managing Director, Ruder Finn India, highlights the importance of leveraging sophisticated technologies like AI, Voice and Deep Data to ride the next digital wave
Atul Sharma Feb 11, 2021 8:58 AM
Arya, Executive Director- Marketing, Dalmia Cement (Bharat) Limited, discusses leveraging technology for the brand's marketing and customer care needs
Nafisa Shaheen Dec 21, 2020 9:00 AM
Ritika Jauhari, Senior Director, Strategic Partners Group, shares her thoughts on being in the ‘e4m PR and Corporate Communications 40 under 40’ achievers list, qualities required in a leader and more
Nafisa Shaheen Dec 14, 2020 8:00 AM
Guest Column: Tiffany Delmore, the co-founder of SchoolSafe.org, writes that the interplay between metrics is what matters the most, and is what’s most difficult to teach
Tiffany Delmore Oct 26, 2020 8:44 AM
The panel, chaired by Sonya Sahni, had Hitu Chawla, Sagar Boke, Esha Nagar, Anika Agarwal, Sushant Mishra, and Apoorv Sood
Thought leaders will share insights on leveraging data for effective ROI and aligning data strategy with changing consumer sentiment
