analytics
Kantar Frrole

TGISocial+ is a comprehensive offering that provides new, deeper and richer insights to engage with consumers online

exchange4media Staff Oct 9, 2019 4:51 PM

Preeti Reddy

Reddy, CEO, South Asia, Kantar shares insights on Kantar's growth plans for the Indian market, which sector is doing well in advertising, and more

Noel Dsouza Sep 27, 2019 9:09 AM

Change in the role of a Creative Director

Advertising industry experts say that data and analytics tools won’t curb creativity, in fact, creative directors can leverage these marketing tools to reach out better to their target audience

Noel Dsouza Sep 17, 2019 8:24 AM

Subrat Kar, Vidooly

As online video analytics startup Vidooly completes 5 years, Kar, Co-Counder & Chief Executive Officer, speaks to us about transforming the marketing space, future of the company & more

Anjali Thakur Sep 9, 2019 8:05 AM

Aarti Bharadwaj Essence

Bharadwaj, Vice President, Client Analytics, APAC, Essence, shares insights on data analytics, how brands can leverage from real-time data and more

Noel Dsouza Aug 16, 2019 7:55 AM

Amitayu

Guest Column: Amitayu Basu, CEO, Numr Research, shares insights and tips on how to measure the outcome of an ad campaign

Amitayu Basu Jul 24, 2019 5:10 PM

The Star Online Netcore

Netcore Smartech's AI-powered support & expert guidance will help The Star Online to overcome technological limitations and drive hyper-personalized marketing campaigns

exchange4media Staff Jun 17, 2019 5:40 PM

Techmanch main

Know how TechManch 2019 can help marketers utilise data analytics

exchange4media Staff May 27, 2019 2:37 PM

Invinder Kaur

Kaur will oversee the delivery of Analytics offerings and drive the growth for India business

exchange4media Staff May 27, 2019 1:14 PM

Ankit Sharma FCB Ulka

With a decade of experience in Brand Consulting, Analytics, and Advertising Communications, Sharma will be working closely with Theresa Ronnie who helms the Bengaluru office

exchange4media Staff May 22, 2019 9:52 AM

nykaa

Nykaa is leveraging Adobe Experience Cloud solutions to power its innovative approach towards customer acquisition 

exchange4media Staff Apr 16, 2019 3:40 PM

WomensDayBW

The survey says Indira Gandhi, as PM, did most for women, but ranks BJP as the most women-friendly party

exchange4media Staff Mar 8, 2019 6:19 PM

Wavemaker

Budget Optimizer is a real-time marketing analyzer tool that is built on real-time data stream to address complex econometric trends and help predict market behaviour for growth

exchange4media Staff Feb 25, 2019 12:53 PM

data protection

WPP is taking the Personal Data Protection Bill very seriously and urging marketers and its partners to start preparing for the day the law is implemented

Venkata Susmita Biswas Oct 22, 2018 8:33 AM

date with data

WPP held its first ever 'Date with Data' meet in Mumbai on Tuesday to decode issues including user privacy, case studies, data mining, and insights leading to award winning creatives

exchange4media Staff Oct 17, 2018 9:15 AM

Zeotap New Logo

The CSA certification is only granted on the precondition of a successful ISO certification and can be regarded as a supplemental layer of security.

exchange4media Staff May 24, 2018 1:17 PM

Daphne Goh will join as Vice President, Data Strategy, while Aarti Bharadwaj will be Vice President, Client Analytics.

exchange4media Staff May 24, 2018 12:21 PM

Rakesh Yadav speaks to exchange4media about how AI is changing the face of digital marketing, spends on digital medium and more

Dolly Mahayan May 23, 2018 9:25 AM

Flurry

Part of the new Flurry Marketing Suite, Flurry Push allows developers to leverage the power of messaging to drive revenue

exchange4media Staff May 17, 2018 1:16 PM

Partners with QuickMetrix to enable smarter decisions for clients, enhancing the company's offering ranges from Media Planning and Implementation, Media Buying, Operations, and Analytics

exchange4media Staff May 8, 2018 10:37 AM