analytics
Pawan Jailkhani?blur=25

Jailkhani, the former CRO at the Group, plans to pursue data analytics while simultaneously setting up a regional news channel

Sonam Saini Feb 24, 2021 8:39 AM

Atul Sharma?blur=25

Guest Column: Atul Sharma, Managing Director, Ruder Finn India, highlights the importance of leveraging sophisticated technologies like AI, Voice and Deep Data to ride the next digital wave

Atul Sharma Feb 11, 2021 8:58 AM

Pramesh Arya?blur=25

Arya, Executive Director- Marketing, Dalmia Cement (Bharat) Limited, discusses leveraging technology for the brand's marketing and customer care needs

Nafisa Shaheen Dec 21, 2020 9:00 AM

Ritika Jauhari, Sr. Director, SPAG talks about qualities important for a leader?blur=25

Ritika Jauhari, Senior Director, Strategic Partners Group, shares her thoughts on being in the ‘e4m PR and Corporate Communications 40 under 40’ achievers list, qualities required in a leader and more

Nafisa Shaheen Dec 14, 2020 8:00 AM

tiffany delmore?blur=25

Guest Column: Tiffany Delmore, the co-founder of SchoolSafe.org, writes that the interplay between metrics is what matters the most, and is what’s most difficult to teach

Tiffany Delmore Oct 26, 2020 8:44 AM

Dummy image?blur=25

The panel, chaired by Sonya Sahni, had Hitu Chawla, Sagar Boke, Esha Nagar, Anika Agarwal, Sushant Mishra, and Apoorv Sood

exchange4media Staff Oct 17, 2020 8:34 AM

martech?blur=25

Thought leaders will share insights on leveraging data for effective ROI and aligning data strategy with changing consumer sentiment

exchange4media Staff Oct 16, 2020 9:12 AM

barc?blur=25

From July 2020, BARC India clients will have access to data solely through YUMI Analytics

exchange4media Staff Jun 29, 2020 3:20 PM

Deepak Pant?blur=25

Pant will be in charge of enhancing capabilities on Measurement, Research, Advanced Analytics, Digital Analytics, Data Strategy, and also developmental work on Publicis People Cloud

exchange4media Staff Feb 10, 2020 12:55 PM

Taboola?blur=25

The discovery platform listed 2019's most-read topics from news, entertainment and sports

exchange4media Staff Jan 22, 2020 5:55 PM

whatsapp?blur=25

With this, WhatsApp becomes the second non-Google entity to achieve this milestone. It is also the third most popular social network after Facebook and YouTube

exchange4media Staff Jan 20, 2020 2:35 PM

Tatvic Analytics?blur=25

Tatvic Analytics will strategize and implement data-driven marketing campaigns over upGrad's digital channels and programmatic space

exchange4media Staff Jan 3, 2020 3:45 PM

GroupM’s Essence - Livspace?blur=25

To boost digitised personal and offline engagements for Livspace, Essence will manage offline media, analytics, integrated media planning, advertising operations, and digital media for the brand

exchange4media Staff Dec 12, 2019 8:28 AM

MightyHive?blur=25

MightyHive has already established offices in Auckland, Bangkok, Hong Kong, Jakarta, Melbourne, Seoul, Singapore, Sydney, and Tokyo

exchange4media Staff Nov 21, 2019 7:43 PM

e4m South Conclave?blur=25

There will be two panel discussions; the first on 'Challenges in Creating Experiences & Building Relationship with Consumers' and a second on 'How to Market to a Diverse & Connected Consumer?'

exchange4media Staff Nov 20, 2019 8:51 AM

Christopher Engman Harshil Karia?blur=25

Christopher Engman, Global CMO of Proof Analytics & Harshil Karia, CEO, Proof Analytics India, spoke about factors that differentiate them from other analytics tools, challenges and more

Neethu Mohan Nov 14, 2019 8:21 AM

Dippak Khurana Vserv?blur=25

Vserv Co-founder & CEO, Dippak Khurana, explains how the BFSI sector can leverage the Vserv - Experian partnership and how it will help improve efficiency in the FinTech space

Shikha Paliwal Nov 12, 2019 8:48 AM

Kantar Frrole?blur=25

TGISocial+ is a comprehensive offering that provides new, deeper and richer insights to engage with consumers online

exchange4media Staff Oct 9, 2019 4:51 PM

Preeti Reddy?blur=25

Reddy, CEO, South Asia, Kantar shares insights on Kantar's growth plans for the Indian market, which sector is doing well in advertising, and more

Noel Dsouza Sep 27, 2019 9:09 AM