analytics
AI agents are reshaping marketing analytics by moving beyond dashboards to explain results, recommend actions and accelerate decision making for CMOs.
Brij Pahwa Jul 16, 2026 2:14 PM
Everyone knows what ads cost. They rarely know what they do. Premjeet Sodhi, Global Analytics Lead at WPP Media, writes why advertising must move beyond media metrics to business outcomes
Premjeet Sodhi May 29, 2026 6:55 PM
Global brands are shifting marketing intelligence to India, with GCCs evolving into hubs for AI, analytics and decision making.
Brij Pahwa May 4, 2026 2:33 PM
As per the report, while traditional services like social media and web analytics have matured, digital platforms, cloud infrastructure, and AI-driven solutions now enable greater scalability
Prior to this appointment, David Zakkam was associated with Uber for two years
e4m Staff Nov 14, 2025 12:34 PM
At e4m Confluence 2025, Prasanth Kumar, CEO-South Asia, WPP Media, engaged in a fireside chat with Nawal Ahuja, Co-Founder, e4m, and decoded evolution of TV, reliance on data, skill-building & more
e4m Staff Nov 12, 2025 11:14 AM
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, explains why ₹999 feels lighter, safer, more justifiable
Gargi Sarkar Nov 11, 2025 12:55 PM
The update comes ahead of the busy Christmas and New Year campaign season
Predictive analytics is starting to shift the focus from vanity metrics to business outcomes with businesses seeing signs of tangible advantage, note marketing experts
Shantanu David Jul 23, 2025 9:04 AM
Brands are leveraging behavioural data and real-time analytics to achieve maximum engagement; calculate ROI from time-triggered communications
Sunidhi Vijay Apr 28, 2025 9:17 AM
As per industry experts at a panel discussion, channels have been hesitant to move away from proven formulas, leading to an oversaturation of similar content
e4m Staff Mar 13, 2025 1:41 PM
e4m Blog: In this article, let's explore the key principles of guerrilla marketing, the innovative guerrilla marketing trends & strategies, challenges and risks of guerrilla marketing and more
e4m Blog: In this post, let’s explore the role of data analytics in marketing, the different marketing analytics tools, the benefits of data analytics in marketing and more
e4m Blog: In this post, let’s dive deep into the evolving marketing automation techniques, benefits of marketing automation, the use of marketing automation platforms and more
e4m Blog: In this article, we decode how the 5 Ps of marketing -Product, Price, Promotion, Place and People form a crucial part of marketing analysis for brands or organisations
e4m Blog: In this article, we dive deep into the current trends in the mobile marketing ecosystem, the evolving mobile advertising techniques in digital age and more
At the e4m Connected TV Conference, Pankaj Krishna, Founder and CEO, Chrome Data Analytics and Media (Chrome DM) spoke about Scaling Data-Driven CTV
e4m Staff May 10, 2024 8:51 AM
The updates are aimed at creating a more comprehensive and effective hub for monitoring and analyzing ad campaigns, according to Google spokesperson
e4m Staff Feb 26, 2024 11:08 AM
In a post-third-party cookie world, experts talk about how data analysis using different technologies like AI could boost performance campaigns, although brands need to tread steadily
Nilanjana Basu Nov 2, 2023 9:02 AM
Satyukt Analytics specializes in satellite-based precision agriculture solutions
exchange4media Staff Aug 22, 2023 5:34 PM
The GA4 audience builder will help advertisers to build audiences thanks to the integration of AI-driven, accurate tracking and focus on user privacy, say digital experts
Sohini Ganguly Aug 9, 2023 9:26 AM
Simon ‘Bobby’ Dussart, CEO, Adjust, a global mobile marketing analytics platform, shared with e4m insights from a recent report on mobile app trends, the influence of CTV and more
Shantanu David Apr 11, 2023 9:02 AM
The industry veteran is the Co-founder and CEO of FT Longitude
exchange4media Staff Nov 22, 2022 1:08 PM
Amagi plans to offer Streamwise capabilities as a stand-alone offering to customers
exchange4media Staff Nov 22, 2022 12:30 PM
This service arms the corporate clients & their agencies with accurate and timely social media updates, trends & on-ground intelligence at the click of a few buttons
exchange4media Staff Mar 23, 2022 7:01 PM
Guest Column: Praveen Tripathi, Chief Executive at Magic9 Media & Analytics Pvt. Ltd, recounts what working with the legendary ad man was like
Praveen Tripathi Jan 10, 2022 12:25 PM
With the acquisition, which closed on December 16, 2021, Comscore plans to expand its Media Metrix and Video Metrix currencies to include Shareablee's social media engagement and video insights
exchange4media Staff Dec 18, 2021 2:00 PM
Launches Link Now, Link Express for Digital and Context Lab solutions, as part of the creative and media effectiveness solutions, respectively,
exchange4media Staff Sep 24, 2021 12:34 PM
Singh will be leading the company’s brand management, digital marketing, public relations, and employer branding initiatives
exchange4media Staff Aug 12, 2021 12:39 PM
Guest Column: Anirudh Kalia, Global Practice Head - Media at Firstsource, lauds the Indian tech giant for its innovation at the tournament and hopes that BCCI is taking notes
Anirudh Kalia Jun 14, 2021 9:15 AM
This new platform offers reliable, people-sourced data to help Sales Ops professionals size potential opportunities, source new accounts, and become trusted advisors to their sales leaders
exchange4media Staff Apr 20, 2021 12:20 PM
Jailkhani, the former CRO at the Group, plans to pursue data analytics while simultaneously setting up a regional news channel
Sonam Saini Feb 24, 2021 8:39 AM
Guest Column: Atul Sharma, Managing Director, Ruder Finn India, highlights the importance of leveraging sophisticated technologies like AI, Voice and Deep Data to ride the next digital wave
Atul Sharma Feb 11, 2021 8:58 AM
Arya, Executive Director- Marketing, Dalmia Cement (Bharat) Limited, discusses leveraging technology for the brand's marketing and customer care needs
Nafisa Shaheen Dec 21, 2020 9:00 AM
Ritika Jauhari, Senior Director, Strategic Partners Group, shares her thoughts on being in the ‘e4m PR and Corporate Communications 40 under 40’ achievers list, qualities required in a leader and more
Nafisa Shaheen Dec 14, 2020 8:00 AM
Guest Column: Tiffany Delmore, the co-founder of SchoolSafe.org, writes that the interplay between metrics is what matters the most, and is what’s most difficult to teach
Tiffany Delmore Oct 26, 2020 8:44 AM
The panel, chaired by Sonya Sahni, had Hitu Chawla, Sagar Boke, Esha Nagar, Anika Agarwal, Sushant Mishra, and Apoorv Sood
exchange4media Staff Oct 17, 2020 8:34 AM
Thought leaders will share insights on leveraging data for effective ROI and aligning data strategy with changing consumer sentiment
exchange4media Staff Oct 16, 2020 9:12 AM
From July 2020, BARC India clients will have access to data solely through YUMI Analytics
exchange4media Staff Jun 29, 2020 3:20 PM
Pant will be in charge of enhancing capabilities on Measurement, Research, Advanced Analytics, Digital Analytics, Data Strategy, and also developmental work on Publicis People Cloud
exchange4media Staff Feb 10, 2020 12:55 PM
The discovery platform listed 2019's most-read topics from news, entertainment and sports
exchange4media Staff Jan 22, 2020 5:55 PM
With this, WhatsApp becomes the second non-Google entity to achieve this milestone. It is also the third most popular social network after Facebook and YouTube
exchange4media Staff Jan 20, 2020 2:35 PM
Tatvic Analytics will strategize and implement data-driven marketing campaigns over upGrad's digital channels and programmatic space
exchange4media Staff Jan 3, 2020 3:45 PM