analytics
barc?blur=25

From July 2020, BARC India clients will have access to data solely through YUMI Analytics

exchange4media Staff Jun 29, 2020 3:20 PM

Deepak Pant?blur=25

Pant will be in charge of enhancing capabilities on Measurement, Research, Advanced Analytics, Digital Analytics, Data Strategy, and also developmental work on Publicis People Cloud

exchange4media Staff Feb 10, 2020 12:55 PM

Taboola?blur=25

The discovery platform listed 2019's most-read topics from news, entertainment and sports

exchange4media Staff Jan 22, 2020 5:55 PM

whatsapp?blur=25

With this, WhatsApp becomes the second non-Google entity to achieve this milestone. It is also the third most popular social network after Facebook and YouTube

exchange4media Staff Jan 20, 2020 2:35 PM

Tatvic Analytics?blur=25

Tatvic Analytics will strategize and implement data-driven marketing campaigns over upGrad's digital channels and programmatic space

exchange4media Staff Jan 3, 2020 3:45 PM

GroupM’s Essence - Livspace?blur=25

To boost digitised personal and offline engagements for Livspace, Essence will manage offline media, analytics, integrated media planning, advertising operations, and digital media for the brand

exchange4media Staff Dec 12, 2019 8:28 AM

MightyHive?blur=25

MightyHive has already established offices in Auckland, Bangkok, Hong Kong, Jakarta, Melbourne, Seoul, Singapore, Sydney, and Tokyo

exchange4media Staff Nov 21, 2019 7:43 PM

e4m South Conclave?blur=25

There will be two panel discussions; the first on 'Challenges in Creating Experiences & Building Relationship with Consumers' and a second on 'How to Market to a Diverse & Connected Consumer?'

exchange4media Staff Nov 20, 2019 8:51 AM

Christopher Engman Harshil Karia?blur=25

Christopher Engman, Global CMO of Proof Analytics & Harshil Karia, CEO, Proof Analytics India, spoke about factors that differentiate them from other analytics tools, challenges and more

Neethu Mohan Nov 14, 2019 8:21 AM

Dippak Khurana Vserv?blur=25

Vserv Co-founder & CEO, Dippak Khurana, explains how the BFSI sector can leverage the Vserv - Experian partnership and how it will help improve efficiency in the FinTech space

Shikha Paliwal Nov 12, 2019 8:48 AM

Kantar Frrole?blur=25

TGISocial+ is a comprehensive offering that provides new, deeper and richer insights to engage with consumers online

exchange4media Staff Oct 9, 2019 4:51 PM

Preeti Reddy?blur=25

Reddy, CEO, South Asia, Kantar shares insights on Kantar's growth plans for the Indian market, which sector is doing well in advertising, and more

Noel Dsouza Sep 27, 2019 9:09 AM

Change in the role of a Creative Director?blur=25

Advertising industry experts say that data and analytics tools won’t curb creativity, in fact, creative directors can leverage these marketing tools to reach out better to their target audience

Noel Dsouza Sep 17, 2019 8:24 AM

Subrat Kar, Vidooly?blur=25

As online video analytics startup Vidooly completes 5 years, Kar, Co-Counder & Chief Executive Officer, speaks to us about transforming the marketing space, future of the company & more

Anjali Thakur Sep 9, 2019 8:05 AM

Aarti Bharadwaj Essence?blur=25

Bharadwaj, Vice President, Client Analytics, APAC, Essence, shares insights on data analytics, how brands can leverage from real-time data and more

Noel Dsouza Aug 16, 2019 7:55 AM

Amitayu?blur=25

Guest Column: Amitayu Basu, CEO, Numr Research, shares insights and tips on how to measure the outcome of an ad campaign

Amitayu Basu Jul 24, 2019 5:10 PM

The Star Online Netcore?blur=25

Netcore Smartech's AI-powered support & expert guidance will help The Star Online to overcome technological limitations and drive hyper-personalized marketing campaigns

exchange4media Staff Jun 17, 2019 5:40 PM

Techmanch main?blur=25

Know how TechManch 2019 can help marketers utilise data analytics

exchange4media Staff May 27, 2019 2:37 PM

Invinder Kaur?blur=25

Kaur will oversee the delivery of Analytics offerings and drive the growth for India business

exchange4media Staff May 27, 2019 1:14 PM