Airtel is expecting to onboard 50+ brands on the platform in the coming year as interest from the market has been high

exchange4media Staff 7 hours ago

Bhairav Shanth?blur=25

Bhairav Shanth, MD of ITW Consulting, on how OTT activations can enhance branding exercises

exchange4media Staff 1 day ago

Yogesh Tewari?blur=25

Tewari, VP-Marketing, RP-Sanjiv Goenka Group, shared that the brand has launched two TVCs featuring actresses Kriti Sanon & Shanaya Kapoor for their hair care and skincare categories

Sonam Saini Oct 14, 2021 6:55 PM


The campaign is for the brand’s hair removal and shaving category

exchange4media Staff Oct 14, 2021 4:48 PM


Following the historic move of Air India returning to the Tata Group, the magazine's latest edition breaks down granular details of the development

exchange4media Staff Oct 14, 2021 8:47 AM


Sahara Group has alleged that the documentary, titled ‘Bad Boy Billionaires’, is defamatory and portrays Roy in a bad light

exchange4media Staff Oct 14, 2021 7:49 AM

Madison BMB?blur=25

The mandate involves defining the brand positioning for the entire range of Gatsby products

exchange4media Staff Oct 12, 2021 10:44 AM

Air India Maharaja?blur=25

With Tata winning bids for Air India, the nation looks forward to welcoming the unflappable Maharaja again. Here's looking back at some of the best Air India ads featuring the royal mascot

exchange4media Staff Oct 11, 2021 9:14 AM

Airtel Digital?blur=25

The company's advertisement revenue jumped 49% to Rs 72.7 crore from Rs 48.8 crore

exchange4media Staff Oct 7, 2021 8:47 AM

Bhairav Shanth?blur=25

ITW Consulting MD Bhairav Shanth spoke about the progress made by the company and the trends in the Indian sports market

Javed Farooqui Sep 29, 2021 8:38 AM


The agency will now be responsible for crafting and managing Priyagold’s key messaging across the Indian market and manage end-to-end via the social media

exchange4media Staff Sep 27, 2021 12:52 PM

best ads?blur=25

It was all about creative storytelling, evoking some nostalgia, and striking conversations around gender equality for the ad world

Mansi Sharma Sep 27, 2021 8:56 AM

cadbury ad?blur=25

The creative minds of the industry feel that changing the gender roles in advertising is laudable but brands should also be walking the talk and making the world more inclusive

Mansi Sharma Sep 24, 2021 8:17 AM

Bengaluru airport campaign?blur=25

Conceptualised by Dentsumcgarrybowen India, the campaign focuses on reassuring passengers about safe airport experiences and encourages them to travel and reconnect with their loved ones

exchange4media Staff Sep 20, 2021 2:35 PM

bangalore airport?blur=25

At the heart of the campaign are three short digital films which focus on various aspects of airport operations

exchange4media Staff Sep 18, 2021 4:00 PM

cadbury ad?blur=25

The iconic 90s campaign, created by Ogilvy, comes with a bigger message this time around as gender roles get swapped

Mansi Sharma Sep 18, 2021 9:02 AM

Vinod Kannan?blur=25

Kannan has been serving as the airline’s Chief Commercial Officer for over three years now

exchange4media Staff Sep 14, 2021 2:49 PM


Horlicks is on second spot and Airtel Black on third, as per the weekly data

exchange4media Staff Sep 13, 2021 8:47 AM

Mukund Cairae?blur=25

In his new role, Cairae will set up and grow the video distribution business in the linear as well as on demand products vertical

exchange4media Staff Sep 9, 2021 12:35 PM