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Arctic Fox takes the billboard route to catch everyone's attention for their new campaign, Dive In

Anjali Thakur 2 days ago

With values ranging from Rs 100 to Rs 1000, customers can now redeem e-gift vouchers powered by GyFTR to purchase PVR movie tickets online

exchange4media Staff 3 days ago

Going by the hype and excitement to watch the final episode of GoT, brands take a cue and get creative to integrate themselves into the franchise

Neethu Mohan 4 days ago

Basis the score of 36 for the total awards, second time in a row, Dainik Jagran was adjudged with Abby’s Publisher of the Year

exchange4media Staff 5 days ago

Mindshare bagged four gold metals while Jagran Prakashan picked up two gold metals

exchange4media Staff 1 week ago

The contest titled Relive Your Memories where participants get a chance to win a grand prize of INR 1 lakh, along with weekly and daily prizes

exchange4media Staff 04-April-2019

The rebranding comes as Facebook CEO Mark Zuckerberg attempts to establish full control over the entity, which also includes the integration of Facebook, Instagram, and WhatsApp

exchange4media Staff 01-April-2019

Momspresso’s new product offers women dedicated groups wherein they can discuss specific topics like single motherhood, intimacy and depression without revealing their identities

exchange4media Staff 15-March-2019

The radio station did a studio shift for RJ Akansha’s live show throughout the 10-day cultural festival

exchange4media Staff 14-March-2019

Industry experts on the growth and relevance of OOH this election despite the growing popularity of digital and social media

Anjali Thakur and Dolly Mahayan 12-March-2019

Guest Column: Mittal, Founder and CEO, Vent All Out says that Instagram is gaining pace against YouTube, and talks about how people are getting inclined towards the shorter 60 sec videos on Instagram

Sumit Mittal 05-March-2019

Swiggy’s latest campaign #SwiggyVoiceofHunger has received over 60000+ responses

exchange4media Staff 04-March-2019

The brand hinted at a collaboration via a social media post making the brand tie-up one of the biggest collaborations to date

exchange4media Staff 01-March-2019

The platforms will continue to be stand-alone apps, but the services will be connected so that the messages can move between platforms

exchange4media Staff 28-January-2019

Brands also cash in with images of their products from a decade ago and now

Neethu Mohan 18-January-2019

The Instagram Ad film service will help brands and agencies to cater to the audience missing out on TV and newspaper promotions

exchange4media Staff 17-January-2019

Focused on driving inclusion through culturally relevant content, Aawaz.com is accessible through web and app-based platforms

exchange4media Staff 17-January-2019

Account has already got 17.7K followers; Kylie Jenner, the previous record holder responds by posting video of her breaking egg on pavement

exchange4media Staff 16-January-2019

Seagram’s 100 Pipers Music CDs campaign revolves around the thought ‘Be Remembered for Good’; the brand endorses people who leave a legacy by going beyond material success

exchange4media Staff 29-December-2018

The events that unfolded this year put the spotlight on data security and privacy, social media’s role in propagating fake news and misinformation, and brand safety issues. 

exchange4media Staff 27-December-2018