advertising-campaign
Industry experts believe advertising is increasingly becoming a service, with brands not worrying about sales results or ROI during the lockdown period
Neeta Nair Apr 21, 2020 8:22 AM
The new Slice campaign would also be amplified across TV, digital, outdoor and social media
exchange4media Staff Feb 29, 2020 4:05 PM
The brand's 'Happy Tummy for a Happy You' campaign aims to create awareness about the importance of fibre rich diet for a healthy gut
exchange4media Staff Jan 25, 2020 8:22 AM
In the ad, Nykaa and Laxmi challenge the beauty standards women have grown accustomed to all their lives
exchange4media Staff Jan 13, 2020 3:47 PM
The 4-week long advertising campaign has been running on more than 2000 UFO Moviez screens
exchange4media Staff Dec 11, 2019 2:09 PM
As a part of the campaign, three ad films have gone live on TV and digital platforms across India. The campaign conceptualised by Ogilvy India-West is also live on print and outdoor mediums
exchange4media Staff Dec 2, 2019 2:43 PM
The campaign film is created and directed by McCann Worldgroup India. A mix of TV, print, on-air, on-ground activations and digital outreach will drive the brand idea targeting 50-mn households
exchange4media Staff Dec 2, 2019 8:51 AM
The campaign film was made using the trending vertical video short story format on Facebook to send out a strong message to quit cigarettes this World Heart week
exchange4media Staff Nov 30, 2019 4:00 PM
With an aim to reach 75 million consumers across the country, the campaign will go live across digital channels such as YouTube, Facebook, Instagram, Twitter, Tik Tok and Gaana
exchange4media Staff Nov 28, 2019 9:16 AM
The campaign aims to initiate conversations on reproductive health to normalize the use of contraceptives and promotes the importance of planned pregnancy
exchange4media Staff Nov 25, 2019 5:27 PM
The ‘Dear man, hold the pan’ campaign developed by brand agency Social Beat got more than 2-million combined views on Facebook & Instagram
exchange4media Staff Nov 20, 2019 5:11 PM
The experiential brand film conceptualized and developed by Dentsu Webchutney talks about how two individuals join forces to be ‘#GreaterTogether’
exchange4media Staff Nov 19, 2019 5:15 PM
Priyanka Chopra Jonas, the actor known for her noteworthy sense of style will be Crocs global brand ambassador. Through this campaign, she will embolden consumers to be comfortable in their own shoes
exchange4media Staff Nov 19, 2019 4:30 PM
The Instagram campaign using GIFs romanticised personalisation of Kingfisher bottles using the consumers’ name. The campaign drew engagement from more than 10-millions consumers worldwide
exchange4media Staff Nov 19, 2019 4:05 PM
The #ManEnough campaign featuring Lt Col Manoj Kumar Sinha, SM (Retd) challenges the enduring stereotype of men to tell them that it takes real strength to embrace your vulnerability and show it
exchange4media Staff Nov 19, 2019 3:33 PM
Triton Communications came up with the unique idea of building financial superhero ‘InvestMan’ to promote StockBasket platform and help retail investors invest in the stock market
exchange4media Staff Nov 19, 2019 2:19 PM
‘Take the Orange Pledge: Stand Up India’ campaign inspired over 550000 people to take the pledge online in 7-days, and over 100,000 people signed on the Orange dot pledge symbol at VLCC centres
exchange4media Staff Nov 18, 2019 7:22 PM
The campaign on “What not to do in a flight” aims to raise awareness of unwritten rules to follow while travelling. It serves as a useful guide for travellers on in-flight etiquette
exchange4media Staff Nov 17, 2019 6:00 PM
The campaign created and conceptualised by Hammer Communications premiered on November 11, across all digital and leading OTT platforms like Hotstar, Netflix, Amazon Prime, etc
exchange4media Staff Nov 16, 2019 4:00 PM
