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Industry leaders explore how creators are shifting the balance of influence and reshaping communications
Ritika Upmanyu Aug 25, 2026 4:29 PM
Janhavi Pawar, Director, Sakal Media Group, discusses the relevance of soft power in forging lasting global trade relations
Isha Khatu Aug 25, 2026 12:56 PM
For the creator economy, the impact may depend largely on the type of financial content being produced
Shalinee Mishra Aug 25, 2026 9:12 AM
As Warikoo celebrates his 46th birthday, his journey goes beyond finfluencing, with content, credibility and community shaping a diversified media and business ecosystem
e4m Staff Aug 25, 2026 8:38 AM
Guest Column: Marketing veteran Shubhranshu Singh explores why India’s next phase of growth will depend on institutions that can outlast political, economic and generational cycles
Shubhranshu Singh Aug 24, 2026 8:14 AM
Dr Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld and Founder, exchange4media Group, and Parag Sawhney, GM, The Park New Delhi, co-hosted the event at the newly launched Tyde
e4m Staff Aug 22, 2026 4:22 PM
In 13 months, nearly every marquee FMCG name has changed its chief executive; experts attribute this to a slowing consumption engine, impatient shareholder base & a disrupted distribution model
Savi Khanna Aug 22, 2026 9:54 AM
e4m was the first to report about the ministry's decision to remove the cap
e4m Staff Aug 22, 2026 9:18 AM
The new system will take effect globally from August 24 and apply across all YouTube formats, including long-form videos, Shorts, podcasts and livestreams
e4m Staff Aug 22, 2026 9:02 AM
Neutrogena reportedly faced a social media backlash from actress Panettiere’s supporters over allegations that it abandoned her during a difficult period
e4m Staff Aug 21, 2026 2:45 PM
He previously served as Group Chief Financial Officer at boAt (Imagine Marketing Limited)
e4m Staff Aug 21, 2026 1:25 PM
The meeting, attended by I&B Secretary and senior government officials, discussed at length the outstanding issues surrounding BARC's compliance with the TRP 2026 policy
Imran Fazal Aug 20, 2026 3:28 PM
SenateSHJ will retain its identity, client teams under Co-founder-Chair Angela Scaffidi AM & CEO Darren Behar; Adfactors PR CEO Nijay N. Nair to join SenateSHJ board
e4m Staff Aug 20, 2026 8:24 AM
FAST viewers also spend more time on CTV overall, averaging 3.4 hours a day compared with 2.9 hours across the entire CTV audience
e4m Staff Aug 19, 2026 5:33 PM
Brands may now have to place greater emphasis on outcomes, meaningful engagement and quality of reach rather than treating every additional minute inside a platform as equally valuable
Shantanu David Aug 19, 2026 9:24 AM
While Emami Paper Mills has cited currency depreciation, imported fibre and chemical costs, capital costs and higher logistics expenses, publishers are questioning both newsprint pricing and quality
Kanchan Srivastava Aug 19, 2026 8:59 AM
Guest Column: Senior business leader Taranjeet Singh offers an honest look at where AI actually moves the needle, and where it doesn’t
Taranjeet Singh Aug 19, 2026 8:43 AM
INS claims domestic players have also hiked prices by 30-40% since March ‘without any reason’ even as imported newsprint gets costlier amid rupee depreciation and geopolitical tensions
Kanchan Srivastava Aug 18, 2026 8:53 AM
The case stems from litigation brought by a coalition of 29 US state attorneys general against Meta in 2023
e4m Staff Aug 18, 2026 7:58 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on why Shah Rukh Khan continues to remain in the consideration set for major brands seeking celebrity endorsers
Ganapathy Viswanathan Aug 17, 2026 12:03 PM
Ritu Kant Ojha, CEO of Proact Luxury Real Estate, writes that Brand India has shifted from seeking global attention to attracting global interest
Ritu Kant Ojha Aug 15, 2026 2:14 PM
Damini Chopra, actor, writer and philanthropist, shares why investing in education and skills is key to turning India’s demographic dividend into lasting prosperity
Damini Chopra Aug 15, 2026 9:54 AM
The tribunal stayed the operative effect of SEBI's July 31 order against the company and permitted ZEEL to move ahead with the proposed fundraise
e4m Staff Aug 14, 2026 12:51 PM
The order provides a narrow but significant window for Zee to pursue its capital-raising plan while leaving the substantive SEBI order largely intact
e4m Staff Aug 14, 2026 12:47 PM
Kunal Pradhan will succeed Sukumar Ranganathan as Editor-in-Chief at Hindustan Times
e4m Staff Aug 14, 2026 12:18 PM
Brands may eventually have to establish what conversational advertising says about them organically, and the medium will need a broader stack of proof, say digital experts
Shantanu David Aug 14, 2026 8:52 AM
Tiger Global sold its stake as part of a funding round that valued TVF at around $22 million, significantly below the company’s $82 million valuation in 2019
e4m Staff Aug 13, 2026 3:10 PM
The initiative brings Vertoz employees across regions together through knowledge-sharing sessions from Founders, Team activities and a shared identity
e4m Staff Aug 13, 2026 2:06 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, looks at how Pidilite transformed its Annual Report into a tribute to Piyush Pandey, celebrating iconic ad stories
Ganapathy Viswanathan Aug 13, 2026 8:41 AM
As AI floods the internet with visually similar content, brands are investing in what machines and screens cannot easily replicate! Experiences that speak to your senses
Sandhi Sarun Aug 13, 2026 8:29 AM
Guest Column: M Gautham Machaiah writes how regulatory reform collides with commercial reality in television’s most lucrative quarter
M. Gautham Machaiah Aug 12, 2026 1:50 PM
The Nimble Labs will manage Quora's local ad sales and commercial operations in India, with advertisers reporting uninterrupted campaign continuity two months into the transition
e4m Staff Aug 12, 2026 12:36 PM
Aasif has spent three decades in the FMCG and auto industries, at GCPL, Tata Motors, and Hindustan Unilever
e4m Staff Aug 11, 2026 4:21 PM
Girish Balachandran appointed Group CEO; Nandita Lakshmanan transitions to Founding Partner Group also strengthens its leadership team with three senior appointments
e4m Staff Aug 11, 2026 3:49 PM
Guest Column: Partho Dasgupta, Managing Partner, Thoth Advisors and ex CEO, BARC India, asks, “How did the giants of the Indian media landscape manage to completely bankrupt their own credibility?”
Partho Dasgupta Aug 11, 2026 12:01 PM
According to media reports, Paramount is offering theater operators a three-year agreement under which the company will promise to release at least 30 films annually
e4m Desk Aug 11, 2026 11:23 AM
The US cases form part of a wider regulatory push around social media use and children
e4m Staff Aug 11, 2026 8:55 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says celebrities once offered instant recognition and media attention, but that equation has changed over the past decade
Ganapathy Viswanathan Aug 11, 2026 8:26 AM
Before taking up her current role at JioStar, Royan served as Executive Director at Disney Star
e4m Staff Aug 10, 2026 5:25 PM
Catch Salt & Spices' 3-season partnership with India's #1 non-fiction show shows how contextual brand integrations can translate into stronger recall, deeper engagement & measurable business outcomes
NATIVE CONTENT Aug 10, 2026 3:31 PM
In her new role, Sharan will lead marketing and strategic communications for Athena Infonomics and APLYD, bringing her experience across corporate communications, PR, marketing and brand building
e4m Staff Aug 10, 2026 11:17 AM
Rajeev Beotra takes a witty look at Christopher Nolan’s ‘The Odyssey’, unpacking the epic’s mythology, larger-than-life characters and the director’s penchant for complex storytelling
Rajeev Beotra Aug 10, 2026 9:27 AM
He was the founder of Paadav, a speciality Ayurvedic hospital in Dehradun
e4m Staff Aug 10, 2026 8:38 AM
As AI transforms the advertising landscape, agencies like TBWA are rebranding to signal their evolution and commitment to innovative solutions for clients.
Amit Bhalerao brings over two decades of global manufacturing leadership
According to a report by TAM Sports, the top five advertisers together accounted for 55% of total advertising volumes in 2026, compared with 48% in the previous tournament
Panel urged close coordination between MIB, MeitY and other ministries to develop legal and technological mechanisms for identifying and prosecuting those responsible for AI-generated fake news
Imran Fazal Aug 7, 2026 2:27 PM
Separately, Paramount has entered into a deed of covenant and undertaking with the UK Department for Digital, Culture, Media and Sport
e4m Staff Aug 7, 2026 11:09 AM
Consolidated net sales for the quarter rose 9.5 per cent to Rs 4,964 crore