Spotlight

PR has now evolved into a high-level management profession that deals with the core values of an organisation.

Ruhail Amin 20-August-2018

With increasing competition and technology playing a larger role than talent, pricing is the biggest factor driving pitches. Read on to find out some steps experts feel can help resolve the growing crisis

Naziya Alvi Rahman 13-August-2018

Print industry has been hit by an increase in raw material cost, downfall of India rupee against US dollar and China imposing a ban on import of paper waste

Nishant Saxena 30-July-2018

According to BARC data, the age group between 2-14 years accounts for 20 per cent of the total TV impressions, however, much of the content kids consume is on GECs or movie channels

Sonam Saini 23-April-2018

Newsprint, a low-cost non-archival paper, is most commonly used to print newspapers, publications and advertising material. There has been an almost 40 per cent spike in its price since the crisis began last year

Nishant Saxena 26-March-2018

From budgets, lack of mid-level talent, low quality execution, to entry barriers at award shows, the hurdles are many but the industry is upbeat about overcoming them

Venkata Susmita Biswas 26-February-2018

The Facebook and Google duopoly that claims around 70 per cent of the global ad spends.

Venkata Susmita Biswas 05-February-2018

Digital advertising currently contributes around 15 per cent to the total advertising Industry in India and this is expected to reach 24 per cent of the entire market by 2020

Venkata Susmita Biswas 15-January-2018

Experts positive about FMCG, automobile, telecom, smartphone brands and govt sectors spending big money on TV advertising

Sonam Saini 08-January-2018

Investments in big data, AI and e-commerce besides the boom in smartphone usage and serious concerns over the spread of fake news dominated the digital talks in 2017

Ruhail Amin 26-December-2017

Starting with demonetization to implementation of GST, followed by a time-crunched festive season, it's been a roller-coaster for broadcasting space which is now making a slow comeback

Madhuwanti Saha 18-December-2017

The industry grew by barely 10-11 per cent this year on account of demonetisation and GST

Venkata Susmita Biswas 11-December-2017

Demonetisation, GST, restrictions on press freedom and the race with digital mediums impacted the industry hard

Nishant Saxena 04-December-2017

The Indian retail industry is witnessing a disruptive shift ushered by the rising popularity of online retail. Given the changing dynamics, offline players are trying to stay relevant with a re-imagined approach towards collaboration over competition

Ruhail Amin 27-November-2017

Clocking a 40X growth in the topline over the last 10 years with five diverse business lines, Viacom18 has turned out to be one of the fastest growing media entities

Naziya Alvi Rahman and Madhuwanti Saha 20-November-2017

Even though agencies are back to offering a multitude of services under one umbrella, marketers are sticking to buying services from specialists

Venkata Susmita Biswas 13-November-2017

This much-needed recovery and increase in spends will help the advertising industry experience an overall growth of around 10-12 per cent over last year

exchange4media Staff 06-November-2017

Norm Johnston, Global CEO of Mindshare FAST and Global Chief Digital Officer at Mindshare, speaks about the future of digital and how IoT will cause a huge disruption for marketing and media sector

exchange4media Mumbai Bureau 30-October-2017

A total of Rs 24,000 cr is expected to be spent over the two-month period

exchange4media Staff 03-October-2017

The surge in IPL’s overall revenue is expected to impact individual team revenues too, which can go as high as 30%, according to experts

Ruhail Amin 25-September-2017