IPL 2024 News
The report found considerable overlap between advertisers using broadcast television and connected television
Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season
IPL chairman Arun Dhumal said the league’s scheduling could be reviewed as expansion plans take shape
The Mittal family will reportedly hold around 75% ownership following completion of the transaction
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes about the need for the IPL to enforce surrogate advertising rules consistently across TV, jerseys, & digital
Data from TAM Sports indicate that streaming and broadcast are no longer competing mediums but complementary pillars
The ability to combine reach with repetition makes IPL a near-perfect vehicle for the category. Beyond visibility, the association with a premium sporting property carries symbolic value
Data shared by platforms with e4m indicates that IPL match hours are increasingly emerging as high-intent shopping windows
IPL viewership stays TV-focused, but brands tap second-screen behaviour to turn match-time excitement into real-time orders, driving sharp spikes in consumption during live games
Ganapathy Viswanathan, Independent Communication Consultant & Author, shares how IPL was once key for startup growth, but post-2022 funding slowed, investors grew cautious, and spending tightened
As sponsorship stacks grow, industry players say franchises and brands alike are shifting focus from scale to effectiveness
Industry experts indicate that IPL commands a meaningful share of annual marketing budgets, with brands allocating roughly 5% to 15%
As franchises morph into content studios and jersey real estate hits peak clutter, brands are rethinking what it actually means to be remembered in cricket's biggest season
From cement, tyres and airlines to Pokémon, Krafton and Google Gemini, IPL 2026 reflects a shift toward a balanced base of traditional and new-age brands
Former Royal Challengers Bengaluru owner Vijay Mallya reflects on his decision to buy the franchise in 2008 remembering that many had dismissed the move
In a Twitter post, Modi has disclosed the original franchise bids from the league’s inaugural auction held on January 24, 2008
The sale of Rajasthan Royals and Royal Challengers Bengaluru for a combined ₹31,500 crore-plus will see the cricket body earn 5% from the transactions, sources say
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, highlights how cricket extends beyond the field into boardroom negotiations
Upon completion of this transaction, the consortium will, through its ownership of RCSPL, acquire the rights to own and operate the IPL and WPL franchise
The change in ownership is expected to come into effect after the 2026 season of the Indian Premier League
According to the study, the growth is being underpinned by a surge in creator participation
From MI’s two-day festival The MIX to CSK’s AR Rahman concert and RCB’s Unbox, teams are expanding pre-season activations into large-scale entertainment formats
The agency will manage campaign assets and launch films for the franchise
With the IPL just a few weeks away, India reaching the final could turn out to be the perfect build-up for the league
Celebrating Satish Menon’s birthday, whose career reflects continuity and experience across sports broadcasting, sponsorship and franchise management
Sources close to developments around RCB’s potential sale had told e4m late last year that Adar Poonawalla’s name has come up among the potential bidders
The ban on real-money gaming advertising has also removed a major category of sponsors that previously contributed significantly to both central and franchise earnings, the report says
The likely triggers, experts say are RCB being at its strongest-ever commercial peak, the fact that IPL teams rarely come up for sale and Virat Kohli's 17-year association with the team
After peaking at Rs 92,500 crore in 2023, IPL’s overall value has fallen 5.9% YoY over two seasons; JioStar consolidation and RMG ad ban seen as reason for the plunge
BCCI announces revised schedule for the remainder of TATA IPL 2025 following consultations with authorities
Uncertainty had been growing ever since Thursday’s IPL match between Punjab Kings and Delhi Capitals in Dharamsala was abruptly called off due to air raid alerts in nearby Jammu and Pathankot
Brands that spread IPL ad spends across TV, digital, and on-ground assets like jerseys and boundary branding see a stronger uplift than single-channel campaigns, say experts
Two out of three recall a fantasy sports brand but sport & fitness brands struggle to make an impact, with only 1% recall despite their presence in the tournament
Brands that leverage outdoor advertising alongside digital and TV see a 30-40% increase in brand recall, with metros and Tier-1 cities witnessing even higher engagement, say experts
Furlenco will be Royal Challengers Bengaluru’s Official Furniture Partner
Mirchi listeners will enjoy real-time match updates, expert analysis, and exclusive interviews with RR players. Gaana will amplify this experience by offering specially curated playlists
This year, ConfirmTkt's brand logo will be prominently displayed on the sleeve of RCB’s official and training jerseys
With IPL’s digital reach hitting 550-600 million in 2024, the partnership between JioHotstar and Nielsen is promising to provide brands with unprecedented transparency and actionable insights
According to the Crisp Insight’s eDART-IPL24 report, the strong recall of these barnds underscores the growing impact of non-FCT strategies such as team sponsorships, stadium branding
Saurabh Arora, CCO, Punjab Kings, shares how fan-driven content and culture-first digital strategies will drive off-field success for the team this season
JioStar has branded IPL 2025 as the ‘Year of the Advertisers,’ rolling out multiple initiatives to attract brands of all sizes
According to highly places sources, the deal is valued at Rs 200-250 crore
Reliance Consumer Products’ Raskik Gluco Energy & Spinner to debut at TATA IPL 2025
Sources say while floating ad rates for IPL 2025 have risen 10-15% for TV and digital (handheld devices), Connected TV (CTV) prices have surged by 30%
BCCI has issued the Request for Proposal, which will be made available for a non-refundable fee of Rs one lakh
As per reports, the Women's Premier League has been scheduled between February 7 and March 2
Floating rate for TV spots (SD + HD) is Rs 18 lakh for a 10-sec slot; on Digital - IPL mobile ads have been priced at Rs 340 CPM and Connected TV ads at Rs 650 CPM
The industry is abuzz with speculations about startup resurgence, more ad dollars and possible streaming platforms for IPL 2025
Among franchises, Chennai Super Kings (CSK) lead the pack with a $231 million brand value, buoyed by consistent performances and their enduring association with MS Dhoni
The 2026 season will be held from March 15 to May 31 and the 2027 edition from March 14 to May 30, say media reports
Scheduled for November 24 and 25 in Jeddah, Saudi Arabia, this auction will be the second time in a row the event is hosted overseas after the 2024 Dubai edition
While both companies have assured the CCI that IPL 2025 ad slots will be sold separately for TV and digital, experts predict the JV will gain stronger negotiating power for better deals
As Reliance-Disney’s $8.5 billion merger progresses, all live sports may stream on Disney+ Hotstar, said sources
This means that in addition to the value of players' contracts, franchises will now also pay them for their appearances
Adani Group was also reportedly in the run to acquire a share in the IPL team, but backed off, paving the way for Torrent
According to D&P Advisory titled IPL Valuation Report 2024, the central revenue pool for WPL is not expected to achieve the same rapid growth as IPL
The number of fans attending matches has surged by over 50%, reflecting increasing enthusiasm and support for WPL, says IPL Valuation Report 2024 by D&P Advisory
As per a report by D&P Advisory, reasons for the decrease in IPL’s value include the failed Zee-Sony merger, media consolidation and tech giants’ delayed entry into the bidding arena
In the Earned Equity Report on IPL 2024, Wavemaker analyses how the audience perception of IPL has evolved over years
Guest Column: Rajiv Gopinath, CCO, Publicis Media Services, shares insights from a study on IPL viewership
Ravi Santhanam, Group Head, Chief Marketing Officer & Head of Direct to Consumer Business at HDFC Bank, spoke to e4m on leveraging IPL to expand PayZapp’s reach
Kiran Mani, CEO-Viacom18 Digital, spoke at an industry event about democratising content, and how cricket's accessibility has risen significantly because of its availability on both TV & digital
Pegged at around Rs 2,000 cr each for TV & digital, industry observers say this IPL’s advertising revenue may not be able to meet the 2022 figures but is likely to be at par
Number of advertisers for the first 31 matches crossed 65 this time. It was close to 45 during the last IPL
The network has said that it has garnered 18,800 crore minutes of total watch time this IPL season
Boldfit will offer an exclusive line of Mumbai Indians-branded merchandise
TATA IPL recorded 933 crore minutes of watch time and 13 crore viewers for the match
Boldfit and CSK have launched an exclusive line of fitness accessories and fanwear
According to a TAM Sports report, the count of categories and advertisers increased by 65% and 37% respectively in IPL's 17th edition
The teams that have partnered with Bisleri are Delhi Capitals, Gujarat Titans, Mumbai Indians, Rajasthan Royals and Royal Challengers Bengaluru
Puma is the official kit partner for both men’s and women’s teams of Delhi Capitals
According to the network, 1276 crore minutes of viewing registered on Day 1
boAt will be rolling out a 360-degree marketing campaign throughout the IPL season
DHL Express diversifies Mumbai Indians partnership with Men’s, Women’s teams and MI Cape Town
After prolonged funding winters, startups have again made a beeline at India’s most popular sports tourney this season, many of them are fintech
KPT will capitalize on RCB’s player imagery across print, digital, and outdoor
In collaboration with Meta, Star Sports will also engage with content creators representing each of the 10 regions represented by IPL teams to expression passion, fandom and support
The collaboration between Birla Estates and RCB signifies a shared vision of excellence, passion, and integrity, the company said
The franchise retained 17 partners from the previous season and added 13 new. Dream11 is Principal Partner
As part of the association, the ‘USHA’ logo will be prominently visible on the caps and helmets of all Mumbai Indians players
The network has launched 4K-enabled value-added services, available for subscription to Tata Play and Airtel Digital TV subscribers
CTV provides advertisers an opportunity for precise targeting amongst affluent consumers with fewer spillovers, say experts
We take a look at some of the amazing ad campaigns that made us look forward to commercial breaks even during the cricket matches
Skechers, Castrol, Goldi Solar, Cadbury Dairy Milk, Sanghvi S3 Group, Kingfisher, Kaspersky, Pokémon, NIC Ice Creams, Bugles, GK TMT and BGMI Krafton have been onboarded by MI
Star Sports has joined hands with India Signing Hands to provide ball-by-ball updates using Indian sign language
In an exclusive interview with e4m, Vikrant Mudaliar, Chief Marketing Officer of Dream11 (Dream Sports), shared insights into the brand marketing strategies for IPL 2024 that kickstarts today
Sources say the broadcaster is in the process of signing a few more sponsors before the tournament begins
This is Hindware's third consecutive year of partnership with Punjab Kings as a sponsor and the second year as an associate sponsor for RCB
According to Star Sports, advertisers will have the opportunity to precisely target ads
NIC Ice Creams will be the Official Ice Cream Partner for Mumbai Indians
Some digital sponsors are Dream11, Tata Motors, SBI, Cred, AMFI, Upstox, Charged by Thums Up, Britannia, Pepsi, Parle, Google Pixel, Haier, Jindal Steel, Vodafone, Dalmia Cements, Kamla Pasand, Rapido
Anup Govindan, Head of Revenue, Viacom18 Sports, talks about JioCinema’s preparations for IPL 2024 and offerings for advertisers
ConfirmTkt's brand logo will feature on the trousers of RCB's official and training jerseys
As part of the sponsorship agreement contract, the Centuary Mattress logo will be prominently displayed on the leading leg of the player’s trousers
As per a report titled ‘The Cricket Playbook for Growth Marketers’, brought out by Adjust and Glance, 35% of cricket content engagement came from vernacular languages last season
Industry experts believe while digital, with smaller ticket size, will attract higher number of brands, TV will be preferred by advertisers for its higher recall value
Super Bowl campaigns are famous for their storytelling and emotional appeal. IPL advertisers could take inspiration from this approach to create ads that resonate with viewers on a deeper level
The partnership marks third consecutive year of association of Schneider Electric and Rajasthan Royals
Making the campaign with fans will give the players more time to train and aim for their 6th title, said Gulf Oil
Five select brands will be exclusively presented in the opening five overs of the Chennai Super Kings vs Royal Challengers Bangalore match on March 22 on JioCinema
The Dream11 ad for IPL 2024 has amassed over 26 million views on YouTube in just a day after its launch
Dream11 logo will be prominently displayed on the front of the Punjab Kings jerseys during IPL 2024
Dream11, Vimal, Asian Paints, Charged by Thumsup, Joy Personal Care, Dettol and Amul come on board
Akshay and Tiger are seen as ‘Bade Miyan’ and ‘Chote Miyan’, characters of their upcoming films
Harsh Jain, CEO & Co-Founder, Dream11 said that the platform has also extended sponsorship to eight IPL teams and continues to grow by adding a whopping 55 million new users in 2023
Experts believe deal closures are taking longer as brands are hoping broadcasters will lower rates closer to the start; the upcoming elections is also being seen as a factor
HDFC PayZapp, Dalmia Cement, SBI, Britannia, Parle Hide & Seek and Charged By Thums Up are the sponsors that came on board with the streaming platform for the upcoming IPL
The team starts its season on March 23, and will take on the Delhi Capitals
Guest Column: Vishal Baghel, Director, Synchronize India, writes on the metamorphosis of IPL viewership, the evolution of viewer segments and more
JioCinema’s TATA IPL 2024 film with Captain Cool will be followed up with another one featuring Jasprit Bumrah and Kapil Dev together
The film features four IPL captains and Star Sports ‘Believe’ ambassadors – Rishabh Pant, Hardik Pandya, KL Rahul, and Shreyas Iyer
Underscoring the importance of protection, SBI Life will be ‘Lead Helmet Partner’ of Lucknow Super Giants
Negotiating for IPL ad rates is likely to be challenging as the merged entity is at an elevated position in terms of sports programming, share marketers
The four companies that bagged the slots are My11Circle, RuPay, Angel One, and Ceat
During the two-week period, 21 matches will be played across 10 cities
Players from both the women’s and men’s teams will be outfitted in Skechers-branded Mumbai Indians match kits
The tournament this year will be held entirely in India, said the chairman
As per media reports, companies like Ceat, Aramco, RuPay and Dream11 are in the fray for associate and special partner slots
Reports say that the price has been set for six associate and three special partner slots
The Board has announced the release of Request for Quotation, which will be available for purchase till February 19, 2024
As per reports, the conglomerate has exercised its 'right to match' for the 2024-2028 period at a cost of Rs 2,500 crore
Disney Star is seeking spot buy rates at Rs 12.8 lakh per 10 seconds and Rs 5.45 lakh per 10 seconds for SD and HD, respectively
Industry experts feel Jio's choice to maintain the same ad pricing as last year is a positive move and will attract more advertisers than past years
The bid for IPL 2024 title sponsorship rights is reportedly worth Rs 500 crore per year
With a potential merger on the horizon, is there a chance for Viacom and Disney Star to shake hands and make nice this upcoming IPL season?
The platform is seeking ad rates to the tune of Rs 200-250 per 10 seconds for midroll ads. It is asking for Rs 250-300 per 10 seconds for pre-roll ads
BCCI has reportedly asked bidders to bid for 84 and 94 matches at Rs 375 crore and Rs 400 crore but the decision will be taken based on the aggregate value of 74 matches
Companies associated with countries perceived to be unfriendly to India should submit additional documents, say news reports citing BCCI's guidelines in ITT for IPL 2024-2028
Anup Govindan, Head of Revenue, Viacom18 Sports, talks about IPL 2024 plans
The event saw discussion on the shift towards digital, implications on advertising in live sports and the rise of CTV
IPL has seen a 433% growth in brand value since its inception in 2008 and has acquired the status of a decacorn, says Brand Finance’s latest report
The IPL Chairman said at a recent meet that IPL was the ‘best Make in India brand’ since Independence
As per the D&P Advisory report, the bifurcation of media rights resulted in a competitive fervour between the digital and the TV broadcaster
Kings XI Punjab, Delhi Capitals and Rajasthan Royals are said to have approached the BCCI in this regard
In today’s edition of Naziyanomics, e4m Editor Naziya Alvi Rahman writes on the slugfest that IPL seems to have turned into
The platform has made several significant announcements, including a new lineup of web series and films and a subscription plan priced at Rs 999 per year
According to a TAM report, Pan Masala continued to be the top spender on TV during all matches this season
Rediffusion Red Lab tracked and analysed fan involvement of all IPL teams over the past two months
As per BARC data, while CSK vs PK played on April 30 garnered 3.5 crore, the RR and MI and PK versus MI games got 4 crore and 3.5 crore of peak concurrency in viewership, respectively
As part of the association, the match highlights are promoted in six languages
The cumulative reach on Star Sports for live broadcast of 48 matches stands at 451 million unique audience
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