y-co
Mudaliar will work closely with founders Vinay Bharathwaj and Ganesh KV
Previously, Srushti Rao has held senior marketing and communications roles at XBP Global, IKS Health, and Pearl Academy
e4m Staff Aug 31, 2026 1:18 PM
Guest Column: Sonal Dabral reflects on Bobby Pawar’s poetry collection, celebrating his distinctive writing style and the emotional depth, imagination and artistic eye behind his work
Sonal Dabral Aug 31, 2026 12:10 PM
Balasubramanian brings experience spanning technology, consulting and communications
e4m Staff Aug 31, 2026 11:21 AM
He will lead the Commercial B2B portfolio for the company's O+O business across NASAPMENA
e4m Staff Aug 31, 2026 11:16 AM
Guest Column: Ganapathy Viswanathan writes the meaning of a colour can change depending on the category, the brand and the way it is used
Ganapathy Viswanathan Aug 28, 2026 10:49 AM
Prior to this, she was serving as Head of Communications for Lenovo India
e4m Desk Aug 27, 2026 12:21 PM
Meanwhile, Disney’s other major Indian media investment, Tata Play, has continued to face financial pressure
e4m Staff Aug 27, 2026 9:58 AM
The order clears way for implementation of the repayment plan under the Insolvency and Bankruptcy Code
e4m Staff Aug 27, 2026 9:45 AM
The investment question is becoming more difficult because the television market itself faces structural pressure
Imran Fazal Aug 27, 2026 9:25 AM
On his birthday, a look at a first-generation entrepreneur whose influence rests as much on people, faith and generosity as on the institutions he has built
e4m Staff Aug 27, 2026 12:08 AM
Uflex and CreativeMud will work towards developing communication that strengthens consumer engagement
e4m Staff Aug 25, 2026 3:56 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how FMCGs are embracing digital commerce, quick commerce, social media and direct consumer relationships
Ganapathy Viswanathan Aug 25, 2026 8:08 AM
Officials raised concerns that changing advertisements and video content on LED screens could distract motorists and increase accident risks
e4m Staff Aug 24, 2026 12:28 PM
The tribunal directed Jagat Gouri Cable Net to return the 194 STBs in good and working condition within two months of the judgment
Imran Fazal Aug 24, 2026 8:27 AM
The meeting, attended by I&B Secretary and senior government officials, discussed at length the outstanding issues surrounding BARC's compliance with the TRP 2026 policy
Imran Fazal Aug 20, 2026 3:28 PM
The suit challenges the FCC’s April directive requiring Disney's eight owned-and-operated ABC stations to seek licence renewals years ahead of schedule
e4m Staff Aug 19, 2026 8:51 AM
Newslaundry’s former employees’ allegations have put the media watchdog under scrutiny over transparency, due process and accountability
e4m Staff Aug 12, 2026 4:38 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, examines Sitapati’s leadership journey & the experience he brought from one of the world’s most sophisticated consumer companies
Ganapathy Viswanathan Aug 12, 2026 9:12 AM
As AI changes how consumers discover brands, marketers are balancing traditional search, conversational queries, unified visibility, content credibility and conversion
e4m Staff Aug 11, 2026 5:50 PM
The agency will handle media relations and thought leadership for the Pune-based Salesforce partner
e4m Staff Aug 11, 2026 12:23 PM
Catch Salt & Spices' 3-season partnership with India's #1 non-fiction show shows how contextual brand integrations can translate into stronger recall, deeper engagement & measurable business outcomes
NATIVE CONTENT Aug 10, 2026 3:31 PM
His appointment marks a transition from 20 years of newsroom leadership to a communications mandate
e4m Staff Aug 10, 2026 11:56 AM
Our take on this week’s campaigns and a spotlight on fresh ways to turn familiar cultural cues into brand stories
Aryendra Khan Aug 8, 2026 9:36 AM
Panel urged close coordination between MIB, MeitY and other ministries to develop legal and technological mechanisms for identifying and prosecuting those responsible for AI-generated fake news
Imran Fazal Aug 7, 2026 2:27 PM
Alongside the digital portal, the Ministry informed the panel that it had finalised a Model Executive Order and Standard Operating Procedure after consultations with industry stakeholders
Imran Fazal Aug 7, 2026 1:24 PM
Separately, Paramount has entered into a deed of covenant and undertaking with the UK Department for Digital, Culture, Media and Sport
e4m Staff Aug 7, 2026 11:09 AM
Radhika Dhuru and Vatsala Bisen elevated to Executive Creative Directors alongside Varun Bedi as Executive Business Director
It is an independent advisory practice helping founders, leadership teams and organisations solve their most important growth, brand and customer challenges
e4m Staff Aug 5, 2026 12:39 PM
TVS, Raymond, L'Oréal and Godrej Consumer among companies that are tapping consulting firms
Imran Fazal Aug 5, 2026 8:49 AM
Ellison’s remarks came as a federal judge scheduled a March 2027 trial to hear antitrust challenges to the merger
The company is looking for a PR partner to build narratives across business, trade and consumer media, while also exploring newer channels and unconventional ideas to amplify key messages
The event held in New Delhi was attended by RSS Sah-Sarkaryawah Dr Krishna Gopal as the chief speaker
Its vision, in the company's own words, is to become the definitive creative and intellectual voice of luxury across the India, Southeast Asia, Middle East and the Africa corridor
The complaints allege that the operators were using consumer Direct-to-Home (DTH) set-top boxes to obtain television signals
Imran Fazal Aug 3, 2026 1:28 PM
The meeting follows Meta’s brief removal of a Facebook video posted by PM Modi on July 23
e4m Staff Jul 31, 2026 4:49 PM
Advertising body accused of spreading ‘false and malicious’ allegations; legal notice seeks public apology, explanation and withdrawal of statements
Imran Fazal Jul 31, 2026 1:30 PM
Arthur Sadoun recently said clients want partners investing in talent—not just trimming costs. As AI reshapes advertising, ad majors seek to balance technology bets with sweeping restructurings
Kanchan Srivastava Jul 31, 2026 8:58 AM
PR Professionals will lead the company's corp comm strategy, strengthening its corporate brand, enhancing leadership visibility, and amplifying its vision of redefining hospitality
e4m Staff Jul 30, 2026 11:58 AM
Directed by Bijoy Shetty of Hanumankind fame, this ad review looks at how STARE swaps jewellery advertising’s bridal script for folk horror, chillies and a woman who stares back
Aryendra Khan Jul 30, 2026 9:25 AM
Younger consumers are redefining jewellery buying, driving demand for versatile everyday pieces and prompting brands to rethink product, retail and marketing strategies
e4m Staff Jul 30, 2026 8:52 AM
For agencies, the Raymond review represents one of the largest integrated account opportunities in the Indian market this year
Imran Fazal Jul 29, 2026 11:48 AM
For creators, political expression is no longer just a matter of personal belief, it is increasingly becoming a business decision with financial consequences
Shalinee Mishra Jul 29, 2026 9:00 AM