women
In the ‘Not a Gentleman’s Game’ campaign, the World Cup-winning captain brings the aggression, intensity and ambition of Team India to Sony Sports Network’s high-energy campaign
e4m Staff Aug 22, 2026 11:36 AM
Guest Column: Shradha Agarwal, Co-founder and Global CEO of Grapes Worldwide, on Smriti Irani’s evolving leadership journey and the changing nature of political leadership
Shradha Agarwal Aug 21, 2026 12:13 PM
The BJP's organisational changes can be looked at as a form of brand renewal, writes Dr Annurag Batra
Dr Annurag Batra Aug 18, 2026 3:57 PM
Smriti Irani’s return as BJP National General Secretary is significant due to her strong political identity and her appeal among women voters
e4m Staff Aug 18, 2026 11:42 AM
According to a report by TAM Sports, the top five advertisers together accounted for 55% of total advertising volumes in 2026, compared with 48% in the previous tournament
The campaign covers broadcast of tournaments being held from August 15 to December 1
Directed by Bijoy Shetty of Hanumankind fame, this ad review looks at how STARE swaps jewellery advertising’s bridal script for folk horror, chillies and a woman who stares back
Aryendra Khan Jul 30, 2026 9:25 AM
Younger consumers are redefining jewellery buying, driving demand for versatile everyday pieces and prompting brands to rethink product, retail and marketing strategies
e4m Staff Jul 30, 2026 8:52 AM
From endorsing luxury names like Rolex, Bvlgari and Bentley to building businesses & producing content, Priyanka Chopra Jonas’ brand journey is an example of building celebrity value over time
Shalinee Mishra Jul 18, 2026 9:42 AM
Some people build businesses. Others build ecosystems. Kiren Srivastav, Founder of Fempowerment and CEO of Molecule Communications, has spent her career doing both
e4m Staff Jul 15, 2026 1:55 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author writes that Yastika Bhatia’s landmark Lord’s hundred has opened the door to a new chapter in Indian women’s cricket
Ganapathy Viswanathan Jul 14, 2026 9:35 AM
The special issue examines how Indian women understand, negotiate and experience consent across homes, relationships, workplaces, public spaces and digital life
e4m Staff Jul 10, 2026 2:27 PM
From restaurant bills to AI futures, this week's best ads leaned into humour, nostalgia, and storytelling that had something real to say
Aryendra Khan Jun 27, 2026 9:00 AM
The omission means that the event will no longer automatically qualify for mandatory sharing with Prasar Bharati under the national importance framework
Imran Fazal Jun 25, 2026 11:09 AM
Niyati Sah's journey from corporate leader to executive coach is a reminder that success isn't a destination, it is something we can redefine at every stage of life
e4m Staff Jun 19, 2026 12:41 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes how the conversation around Women’s T20 World Cup is shifting towards audience delivery, engagement & commercial returns
Ganapathy Viswanathan Jun 15, 2026 4:44 PM
Guest Column: Adman Prabhakar Mundkur explains why the most significant implication of declining fertility rates is the gradual shift from a volume-driven economy to a value-driven economy
Prabhakar Mundkur Jun 9, 2026 9:37 AM
The list recognises influential marketing leaders whose strategic vision & impact are shaping the future of the industry
Zee will bring 39 FIFA events to Indian audiences between 2026 and 2034
The 6th edition of e4m PR & Corp Comm Women Achievers Summit 2025 brought together women entrepreneurs and industry leaders who discussed how entrepreneurship is rapidly evolving in India
e4m Staff May 29, 2026 1:42 PM
At the e4m PR & Corp Comm Women Achievers Summit 2025, the session explored the defining role of mentorship and how it continues to shape professionals, leadership journeys, and workplace cultures
e4m Desk May 29, 2026 12:29 PM
At the e4m PR & Corp Comm Women Achievers Summit 2025, industry leaders discussed the human, ethical, and economic implications of AI adoption, and what lies ahead in an increasingly AI-driven world
e4m Staff May 29, 2026 11:22 AM
Industry leaders explored who will own the narrative in 2030 and discussed how AI, decentralised content creation, communities, and evolving human behaviour are reshaping the future of communication
e4m Staff May 28, 2026 2:08 PM
The awards celebrate leaders and emerging voices shaping the future of Indian real estate through innovation, entrepreneurship and long-term vision
e4m Staff May 28, 2026 1:23 PM
At the PR & Corp Comm Women Achievers Summit 2025, industry leaders discussed leadership representation, existing gaps and challenges, while exploring what the future of leadership will look like
e4m Staff May 28, 2026 1:04 PM
At the PR & Corp Comm Women Achievers Summit 2025, industry leaders explored how India’s policy ecosystem is rapidly evolving, balancing economic growth, sustainability, and inclusivity
e4m Staff May 27, 2026 4:10 PM
At the PR & Corp Comm Women Achievers Summit 2025, industry leaders discussed trust, credibility and the growing role of communication capital in shaping resilient brands
e4m Staff May 27, 2026 2:51 PM
Dr Kiran Khanna on the complexity of women’s leadership journeys, the persistent gender disparities, and the importance of collective support for emerging women leaders
e4m Staff May 27, 2026 12:58 PM
Sangeeta Kaushik delivered a special address on leadership gaps, career pauses and how women can rise from mid career to leadership at e4m Women Achievers Summit 2025
e4m Staff May 27, 2026 12:37 PM
At the 6the edition of e4m PR & Corp Comm Women Achievers Summit, Naina Lal Kidwai delivered a powerful address on leadership, communication, AI-led disruption, and the evolving role of women leaders
e4m Staff May 27, 2026 12:18 PM
Preeti Lobana of Google, Priyanka Salot of The Sleep Company; Hephzibah Pathak of WPP Creative; Harman Dhillon of Unilever and Influencer Kusha Kapila are amongst the top 5
e4m Staff May 26, 2026 10:26 PM
Mumbai gears up for the 13th edition of IMPACT 50 Most Influential Women 2025, honouring trailblazers across tech, advertising, media, marketing, and business
e4m Staff May 26, 2026 9:10 AM
Manisha Verma is Additional Chief Secretary- Skills, Employment, Entrepreneurship & Innovation Dept., Government of Maharashtra
Archana Jain won the Lifetime Achievement in PR category and Ritu Jhingon won ‘Lifetime Achievement in Corp Comm
e4m Staff May 22, 2026 1:28 PM
The biggest contributor to ICC revenues in 2025 was the ICC Men’s Champions Trophy, hosted in Pakistan, which alone generated $638.4 million in revenue
e4m Staff May 14, 2026 8:13 PM
The jury members virtually debated on who should make the final cut among all the nominations
The jury meet of the 6th edition of PR & Corp Comm Women Achievers Awards will honor women leaders who have been shaping the industry through their incredible work
Guest Column: Seasoned ad professional Chandana Agarwal writes India reveres women as powerful archetypes but often reduces them to passive roles—and progress lies in restoring their real authority
Chandana Agarwal Apr 17, 2026 9:59 AM
While one campaign focused on a hiring opportunity for engineering freshers, the other was around Women's Day celebrations
e4m Staff Apr 13, 2026 8:12 PM
Sarvesh Sahni has been onboarded as Marketing Director - Skincare & Women’s Health for AMENA Region (Asia, Europe, Middle East & North Africa)
Sachin Joseph, EVP – Marketing & IT, Paragon, on reimagining the brand’s marketing playbook, and the opportunities and risks in scaling an underleveraged category
Pooja Yadav Apr 7, 2026 8:57 AM
Magdalena Skipper, Editor in Chief of Nature and Chief Editorial Advisor for the Nature Portfolio reflects on the evolving global research landscape, from women in STEM to research integrity and AI
Ritika Upmanyu Mar 27, 2026 11:38 AM
Roshni Kavina, National Creative Director, Saatchi & Saatchi India, reflects on how leadership must evolve over the next decade, not just change
Roshni Kavina Mar 26, 2026 8:23 AM
Surabhi Kanjilal, Chief Marketing Officer, Zurich Kotak General Insurance, writes on the structural realities that women leaders still have to navigate through their career journeys
Surabhi Kanjilal Mar 23, 2026 3:09 PM
Shalini Rao, Chief Marketing Officer of BIAL, discusses how value will depend on intelligent AI use, Gen Z’s impact on workplaces, the need for leaders to stay agile, adapt to change and more
Shalini Rao Mar 17, 2026 9:34 AM
As women's cricket surged in viewership and wins, endorsement money is following, but the categories, the depth, and the fees still tell two very different stories
Aryendra Khan Mar 17, 2026 9:17 AM
Natasha Tuli, Founder of Soulflower, says that while women’s representation in leadership has grown, true leadership goes beyond visibility and is about building institutions that endure
Natasha Tuli Mar 14, 2026 9:05 AM
Kunal Sharma, Vice President Marketing and Organised Trade at KRBL Limited, spoke about the insight behind their Women’s Day campaign #NotYourBiryani
Anushka Roy Choudhary and Chehneet Kaur Mar 12, 2026 9:15 AM