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Sanjay Gupta?blur=25

Sanjay Gupta’s professional journey offers a compelling story of leadership across some of India and Asia Pacific’s most transformative industries

e4m Staff Sep 8, 2026 8:58 AM

Pitch CMO Summit 2026?blur=25

As creators, AI and fragmented consumer journeys reshape marketing, brand leaders argue that attention may get a consumer to notice, but affection is built through relevance, trust and experience

e4m Staff Sep 7, 2026 3:56 PM

Ola Electric COO Hyun Shik Park Steps Down Amid Leadership Changes?blur=25

According to the regulatory filing, Park stepped down citing personal reasons

e4m Staff Sep 7, 2026 2:42 PM

Social Media?blur=25

The proposed framework is intended to set boundaries around the kind of videos, opinions and other content that government personnel can share online

e4m Staff Sep 4, 2026 2:18 PM

Murugavel Janakiraman Highlights Trust in Building Brand Love?blur=25

Murugavel Janakiraman, Founder, Chairman, Managing Director and CEO, Matrimony.com, spoke at Pitch CMO Summit on the foundation of brand building, personalisation in the age of algorithms and more

e4m Staff Sep 4, 2026 9:33 AM

Amitabh Pande Discusses 5 Key Shifts in Brand Building at CMO Summit?blur=25

At Pitch CMO Summit 2026 in Bengaluru, Diageo India’s Chief Strategy Officer Amitabh Pande spoke in detail on how brands are built, measured and experienced

e4m Staff Sep 4, 2026 8:55 AM

Nvidia's $13 Billion Acquisition of Hugging Face: A Game Changer in AI?blur=25

Nvidia's acquisition of one of world's largest AI development platforms raises a question the advertising industry may soon have to confront: how much of AI infra will ultimately depend on one firm?

Shantanu David Sep 3, 2026 7:48 PM

Jonathan Rigg Takes Helm as CEO of BitOasis Amid Growth Plans?blur=25

Rigg most recently served as Vice President, Commercial at Fuze Finance

e4m Staff Sep 3, 2026 4:45 PM

Pushkar Jauhari Takes Helm as CEO of Kotak Alts Private Equity?blur=25

Pushkar Jauhari has nearly 25 years of experience in private equity, venture capital and public markets in India and Europe

e4m Staff Sep 3, 2026 4:00 PM

Experts Discuss How AI is Transforming Brand Building Strategies?blur=25

At Pitch CMO Summit in Bengaluru, Pallavi Saxena, Chief Marketing and Revenue Officer, Cleartrip, and Nitin Khanna, CMO, ACKO, discussed what marketers need to retain and what they need to rethink

e4m Staff Sep 3, 2026 2:20 PM

Sudhir Sitapati?blur=25

Sudhir Sitapati recently marked his birthday, offering an opportunity to reflect on more than two decades of leadership across India’s consumer business sector

e4m Staff Sep 3, 2026 9:37 AM

Adobe Expands AI Capabilities with Rilo Acquisition?blur=25

Rilo was founded by IIT Bombay alumni Dhruv Jaglan and Georgi Boby in September 2025

e4m Staff Sep 3, 2026 8:12 AM

Pitch CMO Summit 2026: Insights on Brand Growth and Consumer Trends?blur=25

The conference will be followed by the sixth edition of Indian Marketing Awards – South

e4m Desk Sep 3, 2026 8:04 AM

MIB Unveils New Broadcasting Regulations to Streamline Industry Framework?blur=25

The draft Telecommunications (Television, Radio and Associated Services) Rules, 2026, notified on September 2, seek to consolidate regulations

Imran Fazal Sep 2, 2026 10:47 PM

GARGI NOMICS: The Perception Gap?blur=25

Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, explores the perception gap between what a business believes it is and how customers see it

Gargi Sarkar Sep 2, 2026 6:01 PM

Instagram Limits Reach of AI-Generated Profiles Without Disclosure?blur=25

‘AI creator’ labels are being replaced with ‘AI-generated profile’ as brands increasingly experiment with synthetic creators and digital likenesses

Shalinee Mishra Sep 2, 2026 8:37 AM

Stephanie Hartgrove?blur=25

Previously, she served as Global Vice President, MedTech Communication and Public Affairs at Johnson & Johnson

e4m Staff Sep 1, 2026 2:39 PM

Vikrant Mudaliar Joins Cruise Money as Co-Founder to Transform Investing?blur=25

Mudaliar will work closely with founders Vinay Bharathwaj and Ganesh KV

e4m Staff Sep 1, 2026 2:01 PM

Lionel Messi?blur=25

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how Lionel Messi built a global brand through consistent performance, authenticity and years of trust

Ganapathy Viswanathan Sep 1, 2026 1:50 PM

Preeti Khullar Elevated to Director at Procter & Gamble?blur=25

Prior to the promotion, she served as Senior Manager - Capacity Expansion & Launch Leader for the Fabric Liquids Business Unit

e4m Staff Sep 1, 2026 12:30 PM

George Kovoor Takes the Helm as CEO of Parle Biscuits?blur=25

Prior to this, Kovoor was in leadership roles with PepsiCo for over three decades

e4m Desk Sep 1, 2026 11:53 AM

Lionel Messi's Retirement: A Look at His Iconic Advertising Moments?blur=25

From a chessboard with Cristiano Ronaldo to AI-generated versions of himself, Messi has spent two decades turning football's biggest moments into some of advertising's most talked-about campaigns

e4m Staff Sep 1, 2026 10:16 AM

Amazon?blur=25

More than one million brands and sellers were allegedly affected, including over 500,000 small and medium-sized businesses, according to the FTC

e4m Staff Sep 1, 2026 8:21 AM

Faraz Sayed Appointed Digital & Marketing Lead at Unilever Foods?blur=25

Prior to this, Faraz Sayed was with Tata Motors as Senior Media Manager

e4m Desk Aug 31, 2026 4:42 PM

Gijs de Bruijn Joins WPP Media Benelux as Chief Client Officer?blur=25

Prior to this, Gijs de Bruijn was with Accenture Song as Managing Director

e4m Desk Aug 31, 2026 4:26 PM

Branquila and aAuric Mills?blur=25

Branquila will handle all aspects of Auric Mills' brand communications, including public relations, social media, creative strategy, and trade & industry representation

e4m Staff Aug 31, 2026 10:42 AM

Penguin Random House addresses rumours over Sonia Gandhi’s memoir ‘Belonging’?blur=25

The publishing house emphasised that editorial recommendations is a standard component of the publishing process

e4m Staff Aug 29, 2026 12:01 PM

Transforming Founder-Led PR: Moving Beyond Saturation?blur=25

Priyan DC, CEO, Star Squared PR, writes that the single biggest reason founder content has lost its power is that it asks nothing of the person publishing it

e4m Staff Aug 27, 2026 6:20 PM

Ruhani Singh Mann, CEO of Brand Talk India?blur=25

This e4m’s Corp Comm & PR ‘Too Young to Start?’ series features Brand Talk India’s Ruhani Singh Mann on starting early, scaling fast and redefining the path to PR agency ownership

Ritika Upmanyu Aug 27, 2026 5:37 PM

Meta Settles $16.68 Billion Lawsuit Over Child Safety Violations?blur=25

The landmark settlement resolves claims brought by 29 US states and ends a federal trial in Oakland, California

e4m Staff Aug 26, 2026 7:52 PM

Kohinoor Group Appoints Saurabh Shrivastava as Chief Revenue Officer?blur=25

Shrivastava's role will encompass strengthening sales performance, improving productivity and conversion, deepening customer and channel relationships and more

e4m Staff Aug 26, 2026 7:09 PM

Guilty as Bought?blur=25

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares his thoughts on the book Guilty as Bought by Krishnan Subramanian

Ganapathy Viswanathan Aug 26, 2026 10:25 AM

Adam Mosseri | Instagram?blur=25

The trial is part of mounting legal pressure on social media companies over their treatment of younger users

e4m Staff Aug 26, 2026 8:51 AM

How Creators Are Transforming Corporate Communications Strategies?blur=25

Industry leaders explore how creators are shifting the balance of influence and reshaping communications

Ritika Upmanyu Aug 25, 2026 4:29 PM

A insight guide for food brands: The Intangible Ingredient?blur=25

Guest Column: Gaurav Gopal Verma says people don’t just buy food; they buy how it makes them feel. Once you see that, everything about building a food brand changes

Gaurav Gopal Verma Aug 25, 2026 12:18 PM

MIB Strengthens Anti-Drug Messaging on OTT Platforms?blur=25

The advisory comes days after the ministry issued a separate direction to private satellite television channels to carry an anti-drug disclaimer during their programming

e4m Staff Aug 25, 2026 9:55 AM

SEBI's New Bond Ad Rules Aim to Enhance Credibility for Finfluencers?blur=25

For the creator economy, the impact may depend largely on the type of financial content being produced

Shalinee Mishra Aug 25, 2026 9:12 AM

The Impact of AI Watermarking on Content Value and Marketing Strategies?blur=25

For brands & agencies, the question is whether the AI badge will matter to consumers, and what happens when machines can identify machine-made content, even when humans cannot

Shantanu David Aug 25, 2026 8:56 AM

D2C Brands Shift Focus from ROAS to Sustainable Profitability Metrics?blur=25

Industry heads say brands are looking beyond immediate conversions to retention, repeat purchases and potential lifetime value since marketing spends need to drive sustainable, profitable growth

Sunidhi Vijay Aug 25, 2026 8:46 AM

Sebi Proposes New Rules to Regulate Bond Marketing and Influencer Ads?blur=25

The regulator's consultation paper proposes a revised advertising framework for online bond platform providers

e4m Staff Aug 24, 2026 12:52 PM

LED hoardings under probe?blur=25

Officials raised concerns that changing advertisements and video content on LED screens could distract motorists and increase accident risks

e4m Staff Aug 24, 2026 12:28 PM

Susmitaa Nag?blur=25

Today, as she celebrates her birthday, we look at the journey of a marketing leader with nearly three decades of experience across brand building, category management and business leadership

e4m Staff Aug 24, 2026 9:52 AM

Tata Group?blur=25

Guest Column: Marketing veteran Shubhranshu Singh explores why India’s next phase of growth will depend on institutions that can outlast political, economic and generational cycles

Shubhranshu Singh Aug 24, 2026 8:14 AM

Rahul Kanwal Highlights Prannoy Roy's Legacy in Media Leadership?blur=25

NDTV CEO and Editor-in-Chief Rahul Kanwal says Prannoy Roy, Aroon Purie and Raghav Bahl are examples of media builders

e4m Staff Aug 22, 2026 3:47 PM

FMCG Industry Faces Leadership Shake-Up as CEOs Come and Go?blur=25

In 13 months, nearly every marquee FMCG name has changed its chief executive; experts attribute this to a slowing consumption engine, impatient shareholder base & a disrupted distribution model

Savi Khanna Aug 22, 2026 9:54 AM

Times Group reorganises businesses, moves BCCL employees to Times Horizon from Sept 1?blur=25

The scheme broadly classifies the group’s businesses into two segments — the Publishing Business and the EIBME Business

Imran Fazal Aug 22, 2026 7:59 AM

Billboard Battle: Beco Takes on HUL in Advertising Dispute?blur=25

As the case comes up before the Delhi HC today, Beco doubles down with new hoardings built around the controversy

e4m Staff Aug 21, 2026 2:23 PM