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Luxury Brands Embrace Football: A New Era of Aspirational Marketing?blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, decodes how luxury has moved from the fashion runway to the football pitch

Ganapathy Viswanathan Jul 17, 2026 9:15 AM

Media Mantra Group Wins PR Mandate for Arbour After Competitive Pitch?blur=25

Media Mantra will handle strategic communications, media engagement, and brand positioning for Arbour

e4m Staff Jul 17, 2026 7:58 AM

Why AI Can't Replace the Human Touch in PR?blur=25

On World PR Day 2026, Raima Singh, Founder & CEO of Oak & Ivy Creative, shares her views on the evolving relationship between AI and PR, and what it signals for the industry's future

Raima Singh Jul 16, 2026 6:40 PM

The Enduring Power of Relationships in Public Relations?blur=25

Bhaskar Tare, Director, Gloocal Communications Pvt. Ltd., shares his learnings from the profession and reflects on the enduring pillars of PR on World PR Day 2026

Bhaskar Tare Jul 16, 2026 6:36 PM

Enforcement Directorate?blur=25

According to a press release issued by the ED's Raipur Zonal Office on July 10, the attached assets include residential properties, land parcels, equity shares and other securities

e4m Staff Jul 16, 2026 9:58 AM

MIB Expands Inter-Ministerial Committee to Include Community Radio?blur=25

New order supersedes May directive; adds CRS oversight, restructures leadership with dual MIB representation, corrects policy citation error

Imran Fazal Jul 15, 2026 9:59 PM

bigbasket?blur=25

The e-comm platform plans to operate only in about 40 profitable cities, down from its current presence across 76 markets

e4m Staff Jul 15, 2026 7:27 PM

Publishers File Lawsuit Against Google Over AI Training Practices?blur=25

Hachette, Cengage, Elsevier and author Scott Turow have filed a proposed class action in New York, accusing Google of unlawfully using millions of copyrighted books to develop its Gemini AI models

e4m Staff Jul 15, 2026 11:18 AM

United Spirits Boosts Ad Spend by 16% to Rs 1,295 Crore in FY26?blur=25

USL has posted a nearly 4% rise in consolidated revenue from operations to Rs 27,816 crore in FY26

e4m Staff Jul 15, 2026 10:02 AM

Why premium pricing remains the biggest branding challenge for homegrown labels?blur=25

Across categories, the conversation has moved beyond manufacturing. It’s now about storytelling, community and earning the right to command a premium

Sandhi Sarun Jul 15, 2026 8:42 AM

MIB Mandates Accessibility Disclosures for Movie Ticketing Platforms?blur=25

The directive has been issued to all major online movie ticketing platforms and ticket aggregators

e4m Staff Jul 15, 2026 8:17 AM

Can FIFA build Zee into India's next great sports brand??blur=25

Guest Column: Mohit Mehra, Founder, MCode Ventures, explores why the next broadcast playbook will be written around fan experiences

Mohit Mehra Jul 14, 2026 7:12 PM

Paramount's $110 Billion Warner Bros. Discovery Deal Faces Legal Challenge?blur=25

California and 11 other states in the US have filed suit seeking preliminary injunction

e4m Desk Jul 14, 2026 11:40 AM

Sneha Kanukolanu Joins Mia by Tanishq as New Marketing Lead?blur=25

Prior to this, she served as Head of Marketing at The Bear House

e4m Staff Jul 14, 2026 9:20 AM

Why brands are betting on stand-up comedians?blur=25

As brands pour bigger budgets into stand-up comedians, the shift highlights what is fuelling the investment and where marketers set boundaries

Sandhi Sarun Jul 13, 2026 8:53 AM

Naveen Kundu Takes Majority Stake in VOYAGE 1 to Transform Travel?blur=25

Naveen Kundu will lead the integrated business as Board Chairman & CEO

e4m Staff Jul 10, 2026 2:26 PM

Bhupendra Chaubey: A Journalist Celebrating Depth and Credibility?blur=25

As Bhupendra Chaubey celebrates his birthday today, it is an occasion to recognise not merely a distinguished career but a journalist who has evolved without losing sight of the fundamentals

e4m Staff Jul 10, 2026 11:14 AM

OpenAI?blur=25

The publishers accused OpenAI of deleting or rendering billions of ChatGPT conversation logs unsearchable

e4m Staff Jul 10, 2026 9:10 AM

Brands Shift to Consent-Driven Marketing for Lasting Relationships?blur=25

As third-party cookies crumble and privacy law tightens its grip, marketers are discovering that the most valuable currency in advertising today is not attention, but trust

Anuja Jain Jul 10, 2026 9:03 AM

Prasar Bharati to hold 100th e-auction for DD Free Dish slots on July 16?blur=25

Participation fee pegged at Rs 1.5 crore; reserve prices range from Rs 4.87 crore to Rs 11.22 crore across five channel categories

e4m Staff Jul 10, 2026 8:12 AM

Key CEOs Transforming India's Television News Landscape?blur=25

In the first part of this series, we celebrate 6 business leaders who built institutions that allowed journalism to scale

Ruhail Amin Jul 9, 2026 6:19 PM

From L to R, Piyush Gupta (Managing Partner, Suvan Ventures), Piyush Raj Akhouri (Co founder and CEO, Hireplusplus), Radhesh Kanumury (Managing Partner, Suvan Ventures).?blur=25

HirePlusPlus has partnered with Suvan Ventures to expand its AI-powered enterprise hiring platform, focusing on fraud detection, autonomous recruitment and trusted AI-led hiring.

e4m Staff Jul 9, 2026 1:23 PM

M Q Syed Invests ₹24 Crore in Exhicon Group's Equity Shares?blur=25

The board has cleared preferential allotment at Rs 479 per share for the capital infusion

e4m Staff Jul 9, 2026 9:23 AM

Brands Target Late-Night Consumers as Digital Engagement Surges?blur=25

Consumers are researching, comparing and making purchase decisions for categories like consumer electronics, beauty, gaming, fintech & personal care late at night, say marketers

Sunidhi Vijay Jul 9, 2026 8:42 AM

Aparna Kapur Joins Inquis Medical as Senior Marketing Director?blur=25

Prior to this, Aparna Kapur was with Abbot as Director, Global Marketing

e4m Desk Jul 8, 2026 6:23 PM

Sushant Chopra Promoted to Director of Sales at Hybrid India?blur=25

Chopra will now lead sales strategy and execution across all Hybrid India markets, working closely with the regional leadership team to deepen partnerships with brands and agencies.

e4m Desk Jul 8, 2026 6:15 PM

Aparna Kapur Joins Inquis Medical as Senior Marketing Director?blur=25

Kapur’s expertise lies in medtech and has worked in cardiology, neurology, and ENT specialties in the US, EU and APAC

e4m Desk Jul 8, 2026 8:55 AM

Inspira Global Acquires Control of Burger King Operator in India?blur=25

Restaurant Brands Asia Limited is the operator of Burger King in India and Burger King and Popeyes in Indonesia

e4m Staff Jul 8, 2026 8:10 AM

Atul Hegde?blur=25

The Gozoop co-founder recalls Atul Hegde's bold vision, entrepreneurial conviction and generosity, months after the landmark YAAP–Gozoop deal brought the two independent agency groups together

e4m Staff Jul 7, 2026 6:38 PM

Jessamine Avila Takes Charge as CMO of IKEA India?blur=25

Jessamine Avila has over two decades of experience in marketing and brand building

e4m Staff Jul 7, 2026 3:34 PM

Atul Hegde: A Visionary Entrepreneur Who Created Lasting Value?blur=25

Marketing veteran Shubhranshu Singh remembers Atul Hegde’s leadership and vision

e4m Staff Jul 7, 2026 1:31 PM

Brands Embrace Real-World Experiences to Enhance Consumer Engagement?blur=25

Physical experiences are turning into user-created content, influencer collabs, consumer data and social media conversations, note market players

Sunidhi Vijay Jul 7, 2026 8:46 AM

Confiance Communications Takes on PR for Mannlich Men's Skincare?blur=25

This partnership marks a continuation of Confiance's growing focus on building category-defining narratives for India's emerging consumer brands

e4m Staff Jul 6, 2026 11:57 AM

HarperCollins Secures Global Rights to Rajiv Bakshi's Debut Book?blur=25

The book deals with executive success and the new rules of winning at work

e4m Staff Jul 6, 2026 10:00 AM

Naomi Osaka's Kimono at Wimbledon Redefines Her Brand Identity?blur=25

Guest Column: Dr. Sandeep Goyal deep dives into what Brand Osaka is telling the world

Sandeep Goyal Jul 6, 2026 8:17 AM

WordsWork?blur=25

The refreshed identity reflects on agency's evolution and the changing landscape of communications, where influence is built through credibility, community, and culture as much as visibility

e4m Staff Jul 3, 2026 2:26 PM

Pavan Kaushik's The Fifth Estate?blur=25

Pavan Kaushik's new book, The Fifth Estate, highlights the critical evolution of corporate communication in shaping trust and reputation in today's business landscape

e4m Staff Jul 3, 2026 10:49 AM

Mohalla Tech Plans $400 Million IPO to Boost ShareChat Growth?blur=25

As per reports, the company plans to go public over the next year

e4m Staff Jul 3, 2026 10:00 AM

Zee Transforms FIFA Rights into Subscription Success, Says Ajit Varghese?blur=25

In a LinkedIn post, Ajit Varghese, Partner and CEO, Madison World, has shared his views on Zee's acquisition of the FIFA World Cup 2026 broadcast rights

e4m Staff Jul 2, 2026 7:20 PM

Ranjan Malik, Co-founder of Primalise?blur=25

Guest Column: Ranjan Malik, Co-founder of Primalise, writes on the hidden pattern behind stalled restructures, failed culture programmes, sluggish digital initiatives and disappointing AI rollouts

Ranjan Malik Jul 2, 2026 4:57 PM

Abhimanyu Khanna Takes Charge as Head of Rights Acquisition at JioHotstar?blur=25

Khanna's earlier role at JioHotstar was as Senior Director Premium Sports

e4m Desk Jul 2, 2026 9:27 AM

MIB Freezes BARC TV Ratings Amid Licence Renewal Process?blur=25

The move effectively renders BARC's ratings operations inactive until the ministry completes the renewal process under the new regulatory framework

Imran Fazal Jul 1, 2026 9:42 PM

Kotak Mahindra Bank | Deutsche Bank?blur=25

Approximately 1,000 Deutsche Bank employees in India are expected to join Kotak as part of this transaction

e4m Staff Jul 1, 2026 3:08 PM