Pavangati Agro appoints Branquila as its brand agency for Auric Mills

Branquila will handle all aspects of Auric Mills' brand communications, including public relations, social media, creative strategy, and trade & industry representation

by e4m Staff
Published: Aug 31, 2026 10:42 AM | 1 min read

Pavangati Agro Pvt. Ltd. has appointed Branquila Brand Ventures as the brand agency for its flagship brand, Auric Mills, effective immediately.
Branquila will oversee all brand communications for Auric Mills, including Public Relations, Social Media, Creative Strategy, and Trade & Industry Representation.
Neeraj Periwal, Co-Founder & CEO of Pavangati Agro, emphasized the need for a creative partner to enhance the brand's positioning as it enters a scale-up phase.
Sandeep Dahiya, Founder & CEO of Branquila, expressed confidence in Auric Mills' potential for recognition and growth in the D2C market.

Pavangati Agro Pvt. Ltd., D2C wellness food and beverage company, today announced the appointment of Branquila Brand Ventures, as the brand agency, for its flagship brand - Auric Mills. Effective immediately, Branquila will handle all aspects of Auric Mills' brand communications, including Public Relations, Social Media, Creative Strategy, and Trade & Industry Representation.

Commenting on the appointment, Neeraj Periwal, Co-Founder & CEO, Pavangati Agro Pvt. Ltd., said, “As we enter the scale-up phase, we need a brand partner that not only understands the brand and the environment it operates in, but is also creative in its approach to build a sharper positioning, across platforms. We’re excited to have Branquila on-board to lead us in this exciting journey ahead.”

Sandeep Dahiya, Founder & CEO – Branquila Brand Ventures, added, 'Auric Mills already has what most brands spend years to build - a unique product, manufacturing craft, and founders with the vision to scale it across India, and other parts of the world. We’re happy to collaborate with Neeraj and team to not only make Auric Mills one of the most recognised brands in the D2C space, but also a business partner of choice across trade, retail and institutional channels.”