It has been reported that the group plans to bring together digital assets across various Tata businesses to create the new entity

exchange4media Staff Sep 29, 2020 3:50 PM


According to sources, Tata Sons’ approach towards the title sponsorship right from the word go was of extreme caution, given the current market scenario

Ruhail Amin Aug 19, 2020 8:58 AM


Frontrunner Tata dropping out after their set of conditions was unmet also worked in the gaming platform's favour

Dipali Banka Aug 19, 2020 8:34 AM


Vistara airlines is a joint venture of Tata Sons and Singapore Airlines

exchange4media Staff May 31, 2018 8:54 AM


With 17 partners and sponsors across categories, the scale of Tata Mumbai Marathon comes across as commendable as it has managed to clock 44,407 registrations and set prize money of US$405,000

Madhuwanti Saha Jan 19, 2018 8:50 AM


Bagchi will report to N. Chandrasekaran, Executive Chairman of Tata Sons in his new role

exchange4media Staff Sep 13, 2017 6:24 PM


The decision of the national carrier to not serve non-vegetarian meals to its Economy Class passengers flying domestic routes has caused a countrywide uproar

Venkata Susmita Biswas Jul 11, 2017 7:37 AM

Today's marketers are certainly not curious enough: Harish Bhat, Tata ?blur=25

Bhat, Brand Custodian at Tata Sons, on the importance of curiosity in today’s times, which or rather who he thinks is the most enduring brand, and his new role as author

Priyanka Mehra May 5, 2017 8:54 AM

Arun Nanda questions Cyrus Mistry’s 'paid PR claim' in open letter?blur=25

Arun Nanda, Chairman and MD of Rediffusion Y&R, has written an open letter to Mistry and questioned the press release issued by Mistry’s office on Tuesday in which he alleged that Tata Sons paid for PR work done for Tata Trusts

exchange4media Staff Nov 18, 2016 12:04 PM

Tata Sons statement on organisational changes; Sanjay Singh to oversee public affairs?blur=25

Tata Sons has announced a number of organisational changes to its structure which will be implemented with immediate effect.

exchange4media Staff Nov 5, 2016 4:38 PM

Cyrus Mistry removed as Tata Sons chairman, Ratan Tata makes return?blur=25

According to media reports, Ratan Tata will serve as interim chairman for a period of 4 months till a suitable replacement is found.

exchange4media Staff Oct 25, 2016 5:40 PM

“A global brand is not built in a year”: Dr. Mukund Rajan?blur=25

At exchange4media’s inaugural Media Ace Awards, honouring the best work among media agencies, Dr Mukund Rajan, Brand Custodian and Member – Group Executive Council, Tata Sons, spoke about the journey of one of the most reconizable brands to have come out of India

exchange4media Staff Jul 25, 2015 8:21 AM

 SoftBank to invest $627 million in Snapdeal?blur=25

Earlier this year, the company raised $133.77 million as a result of a round led by eBay and $105 million as result of a financial round which saw participation from institutional investors

exchange4media Staff Oct 30, 2014 4:31 PM

Croma reaches out to target group with 3D innovation?blur=25

Leveraging OOH, the retail giant from Tata Sons recently came up with innovations conceptualised by MOMS in Mumbai, Delhi & Bangalore that sought to give a larger than life look to the range of products available

exchange4media Staff Jul 19, 2014 10:33 AM

Maxus titled the most 'dominant' agency in India 4th year in a row by RECMA?blur=25

The agency also won business across 23 new clients, worth upwards of Rs 300 crore in the first half of 2014

exchange4media Staff Jul 18, 2014 9:28 AM

India has always existed in a VUCA world: R Gopalakrishnan?blur=25

The Director of Tata Sons says that with India being a complex & cosmopolitan country, Indians are wired for VUCA. Moreover, Indians are far more intuitive & likely to succeed than others

Simran Sabherwal Oct 31, 2013 7:56 AM

Unilever’s Paul Polman to explore ways to navigate a VUCA world @ISA's Global CEO Conference?blur=25

Tata Sons' R Gopalakrishnan, Mondelez I'ntl's Manu Anand, Tata Motors' Ravi Kant & Vodafone India's Marten Pieters are some of the other distinguished speakers at the conference

exchange4media Staff Oct 10, 2013 8:38 AM

Attitude, Adapt & Dispassion: Advice for small agencies?blur=25

Small agencies command a place of their own in the big advertising industry. But how should they approach the business for them to create their own niche? R Gopalakrishnan, Director, Tata Sons; Dentsu India’s Founder Chairman Sandeep Goyal, and Hansa Research MD Ashok Das give some suggestions.

exchange4media Staff May 23, 2011 8:26 AM