FCB India bags creative duties for Vistara

Vistara airlines is a joint venture of Tata Sons and Singapore Airlines

Brands gear up for Tata Mumbai Marathon

With 17 partners and sponsors across categories, the scale of Tata Mumbai Marathon comes across as commendable as it has managed to clock 44,407 regis...

Tata Sons appoints Pradipta Bagchi as Group Chief Communications Officer

Bagchi will report to N. Chandrasekaran, Executive Chairman of Tata Sons in his new role

Air India's brand equity dented by Rs. 800 cr in trying to save Rs. 8 cr, say experts

The decision of the national carrier to not serve non-vegetarian meals to its Economy Class passengers flying domestic routes has caused a countrywide...

Today's marketers are certainly not curious enough: Harish Bhat, Tata

Bhat, Brand Custodian at Tata Sons, on the importance of curiosity in today’s times, which or rather who he thinks is the most enduring brand, and his...

Arun Nanda questions Cyrus Mistry’s 'paid PR claim' in open letter

Arun Nanda, Chairman and MD of Rediffusion Y&R, has written an open letter to Mistry and questioned the press release issued by Mistry’s office on Tu...

Tata Sons statement on organisational changes; Sanjay Singh to oversee public affairs

Tata Sons has announced a number of organisational changes to its structure which will be implemented with immediate effect.

Cyrus Mistry removed as Tata Sons chairman, Ratan Tata makes return

According to media reports, Ratan Tata will serve as interim chairman for a period of 4 months till a suitable replacement is found.

“A global brand is not built in a year”: Dr. Mukund Rajan

At exchange4media’s inaugural Media Ace Awards, honouring the best work among media agencies, Dr Mukund Rajan, Brand Custodian and Member – Group Exec...

SoftBank to invest $627 million in Snapdeal

Earlier this year, the company raised $133.77 million as a result of a round led by eBay and $105 million as result of a financial round which saw par...

Croma reaches out to target group with 3D innovation

Leveraging OOH, the retail giant from Tata Sons recently came up with innovations conceptualised by MOMS in Mumbai, Delhi & Bangalore that sought to g...

Maxus titled the most 'dominant' agency in India 4th year in a row by RECMA

The agency also won business across 23 new clients, worth upwards of Rs 300 crore in the first half of 2014

India has always existed in a VUCA world: R Gopalakrishnan

The Director of Tata Sons says that with India being a complex & cosmopolitan country, Indians are wired for VUCA. Moreover, Indians are far more intu...

Unilever’s Paul Polman to explore ways to navigate a VUCA world @ISA's Global CEO Conference

Tata Sons' R Gopalakrishnan, Mondelez I'ntl's Manu Anand, Tata Motors' Ravi Kant & Vodafone India's Marten Pieters are some of the other distinguished...

Attitude, Adapt & Dispassion: Advice for small agencies

Small agencies command a place of their own in the big advertising industry. But how should they approach the business for them to create their own ni...

Show more