tariff
Pratyusha?blur=25

The CMO of ZEEL says it’s a misnomer that advertisers are only looking to invest in digital this festival season

Moumita Bhattacharjee Oct 11, 2019 8:45 AM

BARC?blur=25

BARC India has released a paper on its sampling techniques and measurement panel's efficiency

exchange4media Staff Sep 26, 2019 2:31 PM

television?blur=25

Industry experts believe lower costs and higher reach are giving advertising in regional content a push

Tasmayee Laha Roy & Moumita Bhattacharjee Sep 11, 2019 8:25 AM

TV?blur=25

Barely six months after implementing the New Tariff Order, TRAI is now in the midst of changing the rules again

Tasmayee Laha Roy & Moumita Bhattacharjee Aug 27, 2019 8:54 AM

BARC?blur=25

In week 28 of 2019, combined viewership of the top 5 English news channels stood at 1.929 million impressions, a 1.8 per cent drop from 1.964 million impressions in week 27

exchange4media Staff Jul 19, 2019 2:35 PM

Vats?blur=25

Sudhanshu Vats, Group CEO & MD, Viacom18, spoke to us about how the network is betting big on the appeal of local language storytelling, platform-agnostic regional content and more

Srabana Lahiri Jul 12, 2019 7:58 AM

TvAds?blur=25

Channels that were earlier free to air charged advertisers anywhere between Rs 4000/10 secs and Rs 5500/10 secs. But the rates have now reduced to Rs 3000/10 secs, say industry experts

Tasmayee Laha Roy Jul 10, 2019 8:52 AM

TRAI?blur=25

TRAI chairman RS Sharma has been reported as saying that they are looking at the regulation carefully and collecting data and will fine-tune it at the right time

exchange4media Staff Jun 25, 2019 2:03 PM

Bavesh?blur=25

Janavlekar, Business Head/Senior VP-Zee Talkies, feels one of the challenges in the MRP regime will be to convert FTA channel households to subscribe to Zee Talkies

Moumita Bhattacharjee Jun 7, 2019 8:32 AM

PunitGoenkaBARC?blur=25

Goenka, MD & CEO, Zee Entertainment Enterprises Limited, said they are confident of signing a binding agreement on stake sale by July

exchange4media Staff Jun 4, 2019 7:56 PM

Anand?blur=25

MK Anand, MD & CEO of Times Network, talks of the 13-year-old journey of Times Now, why it will never be free-to-air and his current mission to ramp up distribution and digital 

exchange4media Staff Jun 4, 2019 8:12 AM

siti?blur=25

SITI successfully implemented the new TRAI Tariff Order Regime in conjunction with its business associates on a Pan India basis

exchange4media Staff May 30, 2019 5:59 PM

Ravish Kumar?blur=25

Ravish Kumar, Head, Regional TV Network, Viacom18 speaks on the launch of Colors Gujarati Cinema, their marketing strategy for the new channel and further expansion of their regional portfolio

Moumita Bhattacharjee May 29, 2019 8:56 AM

ZEEL image?blur=25

News reports suggest that the promoters will still hold a minority stake in Zee Entertainment after they sell the stake to the potential investor

exchange4media Staff May 28, 2019 6:44 PM

FMCG ads?blur=25

Industry experts agree that elections are a big reason behind this shift, but it is not the only reason for a surge of FMCG brands on news channels

Moumita Bhattacharjee May 17, 2019 8:50 AM

Appachoo NK?blur=25

Appachoo N K, who heads the business functions of Suvarna News & Kannada Prabha at AMEL spoke on Kannada Prabha’s achievement in IRS survey, key focus areas and more

Neethu Mohan May 1, 2019 8:52 AM

TRAI?blur=25

Issues ranging from DPOs forcing channel packs on customers, to them not providing receipts have been listed in the document

Moumita Bhattacharjee Apr 18, 2019 8:41 AM

TRAI?blur=25

The affiliates covered are IMCL, GTPL, Den Networks, Fastway Transmissions, Siti Networks, Hathway Digital

exchange4media Staff Apr 17, 2019 5:18 PM

OTT?blur=25

OTT players react to FICCI-EY 2019 report and assert Television will not lose either

Moumita Bhattacharjee Mar 22, 2019 8:44 AM