Why Bombay HC upheld NTO 1.0, 2.0 and TRAI's pricing prerogative

The Bench also noted that the second proviso of the twin conditions of NTO 2.0 is arbitrary and violates the broadcasters fundamental rights

e4m by Javed Farooqui
Published: Jul 7, 2021 8:35 AM  | 8 min read
TV

The Bombay High Court has ruled that the Telecom Regulatory Authority of India’s (TRAI) principal tariff order and regulations (NTO 1.0) and amended tariff order and regulations (NTO 2.0) do not violate the fundamental rights of the broadcasters. 

The bench of Justice AA Sayed and Anuja Prabhudessai also noted that the powers granted to TRAI under Section 11 of TRAI Act 1997 related to the broadcasting sector do not violate the fundamental rights of the broadcasters. 

The Indian Broadcasting Foundation (IBF) along with The Film and Television Producers Guild of India Star India, ZEEL, Viacom18, and Sony Pictures Networks India among others had challenged the constitutional validity of Section 11 of TRAI Act 1997, NTO 1.0 and NTO 2.0. 

The petitioners (broadcasters) had pleaded that all three should be declared constitutionally invalid. In a major setback, all three challenges failed barring the second part of the twin conditions that were incorporated in NTO 2.0. The writ petitions were accordingly disposed of. 

As far as the second condition is concerned, the bench held that the same “is arbitrary being contrary to the mandate of section 11(4) of the TRAI Act of ensuring transparency and violates the Petitioners’ fundamental rights under Articles 14 of the Constitution”. 

Challenge to Clause 11 of TRAI Act 

In its 157-page order, the Bombay HC noted that the price fixation of TV channels is a concomitant of the regulatory powers of TRAI and is conceived in public interest. It also stated that broadcasters have a fundamental right to freedom of speech and expression, but the said right is not absolute. 

“In balancing such rights, the fact that there may be some curtailment of the rights of the Petitioners and/or a drop in the circulation/viewership to some degree, would not be seen as an infringement of the fundamental rights of the Petitioners so long as the stipulations prescribed in such balancing are not unreasonable and are in the interest of public,” the bench observed in its order. 

The bench also noted that the broadcasters have not challenged the amendment to the TRAI Act which allowed the government to notify other services to be telecommunication services including broadcasting services nor the notification which brought ‘broadcasting services’ under the ambit and purview of the TRAI Act. 

It added that the entire purport and object for which the TRAI Act was enacted would be defeated if the contentions of the broadcasters that there can be no price fixation or other stipulations including the formation of bouquets as that would affect circulation (reach) is accepted. 

“In light of the above discussion, we find no merit in the contention of the Petitioners that section 11 (so far as it relates to broadcasting services) of the TRAI Act impinges their fundamental rights guaranteed under Articles 14, 19(1)(a), 19(1)(g), and 21 of the Constitution. The challenge to the validity of section 11 of the TRAI Act, therefore, fails,” the order states.

Challenge to NTO 1.0 

The bench noted that the Supreme Court order in the Star India vs DIPP case forecloses the case of the broadcasters except the ground of violation of the fundamental right of free speech and expression under Article 19(1)(a). 

The bench also stated that broadcasters have not placed on record their Financial Statements to demonstrate in what manner their revenues have been impacted/affected after the impugned 2017 provisions were implemented. The broadcasters, it noted, are still very much in business notwithstanding the implementation of the impugned 2017 provisions. 

On the contention that NTO 1.0 infringes on the fundamental rights of the broadcasters under Article 19(a) of the constitution on account of drop in reach, the bench held that the curtailment of the rights of the broadcasters and/or drop in the circulation/viewership to some degree is not an infringement so long as the stipulations are not unreasonable and are in the interest of the public. 

It also noted that the challenge to stipulations about the bundling of channels/formation of bouquets in Star India vs DIPP was not accepted by the SC. The broadcasters had argued that the restrictions on bundling of HD & SD channels and pay and free-to-air channels were discriminatory and infringed on their rights. 

“In light of the aforesaid discussions, the challenge to the validity of the principal 2017 Regulations and principal 2017 Tariff Order on the ground that they violate the Petitioners' fundamental rights under Article 14, 19(1)(a), 19(1)(g) and 21 of the Constitution, also fails,” the bench held. 

Challenge to NTO 2.0 

While challenging the constitutional validity of NTO 2.0, the broadcasters contended that the stipulation to cap MRP at Rs 12 and not including channels priced above that in a bouquet is arbitrary. The TRAI had brought down the MRP cap to Rs 12 from Rs 19. 

The bench noted that merely reducing the cap from Rs 19 to Rs 12 for a channel to form part of a bouquet doesn’t make it unreasonable or arbitrary. It also said that the cap of Rs 12 is in the interest of the consumers. 

“We are of the prima facie view that if the Petitioners choose to reduce the MRP of their popular à-la-carte channels to Rs. 12/- from Rs. 19/-, to include such channels in a bouquet, the demand for bouquets may only increase,” the order stated. 

The broadcasters had also argued that the introduction of 1.5x (Aggregate Test) and 3x (Average Test) price stipulation (twin conditions) in respect of pricing of à-la-carte pay channels of bouquet comprising such channels are arbitrary and unreasonable. 

While ruling that the second twin condition was arbitrary, the bench noted that the first condition was discussed in the consultation paper floated by TRAI while there was not a whisper of any discussion in relation to the second twin condition. 

“The challenge to the constitutional validity of the Telecommunication (Broadcasting and Cable) Services Interconnections (Addressable Systems) (Second Amendment) Regulations, 2020, Telecommunication (Broadcasting and Cable) Standard of Quality of Service and Consumer Protection (Addressable Systems) (Third Amendment) Regulations 2020 and the Telecommunication (Broadcasting and Cable) Services (Eighth) (Addressable Systems) Tariff (Second Amendment) Order, 2020, fails, except to the extent stated hereinafter,” the order reads. 

Twin conditions

 On the first proviso of the twin conditions, the bench stated that the authority has only stipulated the maximum discount that can be given by the broadcasters vis-à-vis the sum of the a-la-carte prices of the channels in a bouquet. 

It also stated that the autonomy of the broadcasters has not been taken away, and the authority has only sought to protect the interest of the consumers. “Hence, it cannot be said that the cap on discount of 33.33% on the sum of à-la-carte prices of channels that form a bouquet (1st twin condition - Aggregate Test) is unreasonable or arbitrary.” 

The bench also accepted the contention that the broadcasters are resorting to perverse pricing in order to push bouquets by keeping the à la carte price of driver channels high and offering heavy discounts on bouquets that also have non-driver channels. 

The TRAI, it said, has sought to correct the non-level playing field, having found that some small broadcasters were being forced to either exit the market or convert their pay channels to FTA channels. 

While holding the second twin condition as manifestly arbitrary and infringement of the fundamental rights of broadcasters under Article 14 of the constitution, the bench said that it is contrary to clause 11(4) of the TRAI Act which mandates the authority to ensure transparency, and is liable to be set aside. 

“The fact that the said 2nd twin condition (Average Test) was not proposed by the Authority even in the principal 2017 Tariff Order shows that the 2nd twin condition (Average Test) is severable from the rest of the provisions of the impugned 2020 Tariff Order Amendment,” the order stated. 

Regulation of DPO bouquets 

The bench also rejected the argument posited by the broadcasters that the bouquets offered by distribution platform operators (DPOs) are not regulated. 

According to the tariff order, the DPO bouquet will not consist of a channel whose MRP is more than Rs 12. This, the bench said, is the same condition that is applicable to broadcaster bouquets under the 2020 Tariff Order Amendment. 

Further, the DRP (Distribution Retail Price) of the DPO bouquet cannot be less than 85% of the total of DRPs of its constituents. In other words, the DPO cannot offer a discount of more than 15%.

This, the bench said, is a far more stringent requirement than 33.33% (as in the case of broadcasters). The 15% cap on the discount comes into play only after the trickle-down effect of the conditions imposed on the broadcasters. 

“In the circumstances, the contention that the DPOs are left unregulated and that the broadcasters are being discriminated cannot be accepted,” the order said. 

Cap on total number of bouquets 

The broadcasters had also challenged the condition which capped the number of bouquets of pay channels being offered by a broadcaster to not be more than the number of à-la-carte pay channels offered by a broadcaster. 

The bench took the statement of the authority on record as mentioned in the Explanatory Memorandum to the 2020 Tariff Order that it would keep a close watch on the formation of bouquets and its impact on the market and will take suitable measures, if the situation so warrants. 

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e4m-Samsung Ads CTV roundtable to be held in Gurugram today

At the exclusive roundtable, experts will share insights on the theme ‘How to Leverage the Power of Screen’

By e4m Staff | Sep 27, 2023 7:52 AM   |   2 min read

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The exchange4media Group is excited to host the exclusive e4m-Samsung Ads CTV Roundtable in Gurugram today, September 27. In today's competitive marketplace, it is important for advertisers and marketers to understand how to maximize TV budgets and prepare for a larger addressable CTV universe. Marketers now have to consider how incremental reach can help capture viewers across OTT and CTV campaigns and level up their game to stand out from the rest.

At the roundtable, industry heads, digital marketing experts and top leaders from the advertising and marketing world will come together to share insights on the theme ‘How to Leverage the Power of Screen’. The experts will explore the evolving TV landscape, discuss the rise of ad-supported services, and explore how brands are leaning into the power of the screen to create deeper engagement with audiences.

The seasoned professionals will discuss the challenges that agencies and media owners are facing in their business, industry, and market at large. The roundtable will also include discussions on several key topics like what advertisers and marketers expect from CTV in the coming years, how to leverage the power of the screen to curate and tailor their strategies to resonate with the changing trends, measuring business impact in CTV, the challenges in investing more in CTV and more.

Our speakers include Anupam Tripathi, Media Head, Lenskart; Anusha Srinivasan, Digital Media Activations Manager, Reckitt Health, Reckitt India; Archana Aggarwal, VP – Media, Airtel; Bhawna Sikka, Category Head; Oral Health Care, Haleon; Kunal Dhrangadharia, Global Brand Lead, Royal Enfield; Monika Mishra, Director – Marketing, Mobikwik; Sahil Rawal, Vice President - Brand Product Platforms Marketing, Max Life Insurance; Samir Sethi, VP and Head of Brand Marketing, Policybazaar.com; Siya Wadhawan, Senior Brand Manager, boAt Lifestyle and Syed Sibtain Imam, Media Head, Honasa Consumer Ltd (Mamaearth). The discussion will be moderated by Prabhvir Sahmey, Senior Director, Samsung Ads while Abbhishek Chadha, Executive Vice President, North & East, Interactive Avenues will be the co-moderator.

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NDTV gets permission from MIB to launch 3 HD channels

The three high definition channels that received the nod are NDTV 24x7 HD, NDTV India HD and NDTV Profit HD

By e4m Staff | Sep 27, 2023 7:40 AM   |   1 min read

ndtv

New Delhi Television Ltd. (NDTV) has been granted permission from the Ministry of Information and Broadcasting to launch three high-definition (HD) channels.

According to the company's disclosure under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, it said, "This is to inform you that in reference to the application filed by the Company before the Ministry of Information & Broadcasting (MIB), the Company has received a letter dated September 25, 2023 from MIB conveying its intention to grant permission to the Company to uplink and downlink three (3) news and current affairs channels in High Definition namely ‘NDTV 24x7 HD’, ‘NDTV India HD’ and ‘NDTV Profit HD.'

NDTV added that it will inform the stock exchanges of the launch of the said HD channels.

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ICC World Cup 2023: Disney Star onboards IndusInd & Emirates as sponsors on TV

According to sources, around 50-60 advertisers have signed up for the upcoming cricket tournament on TV

By Sonam Saini | Sep 26, 2023 1:22 PM   |   1 min read

Star

Disney Star, the official broadcaster of ICC Cricket World Cup for both TV and digital, has bagged two more sponsorships from IndusInd and Emirates for television.

Highly placed sources have confirmed the news to e4m. According to the sources, over 50 advertisers have signed up for the upcoming marquee tournament and the broadcaster is still in talks with other advertisers.

PhonePe, Mahindra Auto, Coke, MasterCard and Hindustan Unilever are the other big brands that have come on board as sponsors for the tournament.

As earlier reported by exchange4media, the broadcaster is seeking Rs 118-120 crore for co-presenting sponsorships and Rs 80-90 crore for the associate sponsorship. For co-presenting opportunities on Disney+ Hotstar, the broadcaster has set a price tag of Rs 150 crore. Brands eager to get high visibility as "Powered by" sponsors will need to invest Rs 75 crore, while those opting for associate sponsorship will have to allocate Rs 40 crore.

The ICC Men’s Cricket World Cup kicks off on October 5 with a repeat of the 2019 final as England faces New Zealand in Ahmedabad. Across 10 world-class venues, 48 matches will be played in 46 days culminating in the Men’s Cricket World Cup Final on November 19.

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Zee Media to re-register for BARC data

In September 2022, the news broadcaster pulled out of the TV audience measurement system, citing landing page issues

By e4m Staff | Sep 26, 2023 8:39 AM   |   1 min read

Zee

News broadcaster Zee Media Corporation Limited (ZMCL) has decided to register back for BARC data, starting in the week of October 12, according to sources. 

Emphasizing the significance of this collaboration, Abhay Ojha, CEO of Zee Media Corporation Limited, said, "We, at ZMCL, have always valued the integrity and transparency of data. Our decision to rejoin forces with BARC reflects our firm belief in BARC's commitment towards robust data mechanisms and our anticipation of a productive partnership ahead. We remain committed to delivering trustworthy news and content to our viewers and advertisers."

e4m has reached out for an official confirmation but BARC CEO Nakul Chopra wasn’t available to comment on the development at the time of filing this story.

Earlier in September 2022, the news broadcaster pulled out of the TV audience measurement system, citing the landing page issue as a reason for taking such a drastic step.

ZMCL had then said that it had been consistently requesting BARC India to take corrective measures with regard to the landing page issue. The news broadcaster had said that the landing page data should not be included in the final viewership and the duration for counting viewership be increased to 2 minutes.  

ZMCL was the second TV news network after NDTV to pull out channels from BARC.

The media company owns and operates 14 TV news channels apart from 5 digital channels and 17 digital brands.

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Star Plus onboards 14 advertisers for Star Parivaar Awards 2023

Brands such as Dabur, ITC, Emami, Apple, Amazon, Berger Paints and Xiaomi have aligned themselves with the upcoming event

By e4m Staff | Sep 25, 2023 5:12 PM   |   1 min read

star plus

Star Parivaar Awards 2023 has onboarded advertisers like Dabur, ITC, Emami, Apple, Amazon, Berger Paints and Xiaomi.

The awards have attracted 14 advertisers spanning a wide array of categories, including FMCG, Banking, E-commerce, Technology, Mobile Handsets, Insurance, Paints, and Pharma.

“This presents an unparalleled opportunity for brands to connect with their target audience on linear TV and beyond. The event offers a diverse range of in-content integration opportunities, emphasizing its massive associative value," said an industry observer.

The award show is set to be telecast on 1st October, starting 7 PM, on Star Plus and Disney+ Hotstar.

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MIB makes registration mandatory for MSOs to provide own programming service

Applicants have been advised to refer to guidelines issued by MIB on November 30, 2022

By e4m Staff | Sep 25, 2023 2:53 PM   |   1 min read

MIB
The Ministry of Information & Broadcasting has made it mandatory for Multi-System Operators (MSO), who intend to provide their own programming service, either directly to their own subscribers or through one or more Local Cable Operators, to take registration of platform services.

Applicants have been advised to refer to guidelines for platform services offered by Multi System Operators issued by MIB on November 30, 2022. They are required to apply for registration of their PS channel(s)

Following documents are required to be uploaded at the time of submission of online application:

a. Certificate of Channel Carrying Capacity (Statewise) (Sell'-Certification).
b. Details of PS Channels operated at State Level
c. Details of PS Channels operated at District Level.
d. Filled in MHA Security Clearance Pro-forma.
e. Challan copy of payment made on Bharat Kosh Portal for registration of PS Channels.

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BCCI media rights: Viacom18 gets dynamic injunction from Delhi HC

Viacom18 Media had approached the court seeking ad-interim dynamic injunction to protect its media rights against rogue and pirate websites as well as John Does

By e4m Staff | Sep 23, 2023 4:50 PM   |   2 min read

Viacom18

Viacom18 has secured a broad dynamic injunction from the Delhi High Court for the Indian cricket team’s bilateral matches.

Recently, Viacom18 bagged the BCCI linear and digital rights. As a result, for the next five years i.e., from September 2023 till March 2028, all bilateral games involving the Indian cricket team that will be played in India along with domestic cricket, shall now be broadcasted/streamed by Viacom18 on its television and OTT properties.

Viacom18 Media Private Limited had approached the Delhi High Court seeking an ad-interim dynamic injunction to protect its Media Rights in relation to the BCCI Events against various rogue and pirate websites as well as John Does/Ashok Kumars/Unknown Defendants.

The court while expressing its concerns regarding the unending menace of piracy noted that the courts have become inundated with suits pertaining to such issues and suggested the importance of a robust anti-piracy policy to curb the issues. The court observed that a prima facie case for interim injunction was made out and further held that the grant of an injunction would be necessary to avoid irreparable loss/injury from being caused to Viacom18.

The court further ordered that Viacom18 shall not be bound to initiate any fresh proceedings in relation to any new alphanumeric/redirect/mirror websites that are expected to mushroom during the course of the BCCI events. Access to such websites shall be blocked by the Internet Service Providers (IPSs) upon being informed about the same by Viacom18 on an affidavit. This, dynamic injunction provides Viacom18 to swiftly act against pirates and rogue websites infringing and making available the BCCI matches without due permissions.

Anil Lale (General Counsel, Viacom18 Media Pvt. Ltd.) said: “We at Viacom18 are proud to be the exclusive digital and television broadcaster for Indian cricket. Viacom18 has always been at the forefront in the fight against piracy. I am sure this is a welcome step for all the cricket fans as also for bona fide broadcasters like us who spend huge sums to get these rights. While we are proud to say that we have won several battles against these pirate websites, we understand that the war against piracy is a continuing one and we are committed towards winning it.”

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